@incollection{SelkaBaier, author = {Selka, Sebastian and Baier, Daniel}, title = {Pr{\"a}ferenzstruktur bei mobilen kollaborativen Anwendungen am Beispiel mobiler Spiele: Eine conjointanalytische Bestandsaufnahme}, series = {The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus}, booktitle = {The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus}, publisher = {Swiridoff}, address = {K{\"u}nzelsau}, isbn = {978-3-89929-207-7}, pages = {289 -- 303}, abstract = {In diesem Beitrag wird untersucht, ob die Pr{\"a}ferenzstruktur von Konsumenten auch in innovativen Startup-M{\"a}rkten valide gemessen werden kann}, language = {de} } @phdthesis{Selka, author = {Selka, Sebastian}, title = {Validit{\"a}t computergest{\"u}tzter Verfahren der Pr{\"a}ferenzmessung : eine meta-analytische Untersuchung und Vorstellung neuer conjointanalytischer L{\"o}sungsans{\"a}tze}, publisher = {Dr. Kovac}, address = {Hamburg}, isbn = {978-3-8300-7026-9}, pages = {170}, language = {de} } @misc{SelkaBaier, author = {Selka, Sebastian and Baier, Daniel}, title = {Kommerzielle Anwendung auswahlbasierter Verfahren der Conjointanalyse: Eine empirische Untersuchung zur Validit{\"a}tsentwicklung}, series = {Marketing Zeitschrift f{\"u}r Forschung und Praxis}, volume = {36}, journal = {Marketing Zeitschrift f{\"u}r Forschung und Praxis}, number = {1}, issn = {0344-1369}, pages = {54 -- 64}, language = {de} } @misc{SelkaBartels, author = {Selka, Sebastian and Bartels, Karsten}, title = {IT-Sicherheits- und Rechtsaspekte bei Software-as-a-Service im Kontext der Marktforschung}, series = {Planung \& Analyse}, journal = {Planung \& Analyse}, number = {5}, issn = {0724-9632}, pages = {S. 42}, language = {de} } @incollection{SelkaBaierKurz, author = {Selka, Sebastian and Baier, Daniel and Kurz, Peter}, title = {The Validity of Conjoint Analysis: An Investigation of Commercial Studies Over Time}, series = {Data Analysis, Machine Learning and Knowledge Discovery}, booktitle = {Data Analysis, Machine Learning and Knowledge Discovery}, editor = {Spiliopoulou, Myra and Schmidt-Thieme, Lars and Janning, Ruth}, publisher = {Springer}, address = {Heidelberg-Berlin}, isbn = {978-3-319-01595-8}, pages = {227 -- 234}, language = {en} } @inproceedings{SelkaBaierBrusch, author = {Selka, Sebastian and Baier, Daniel and Brusch, Michael}, title = {Improving the Validity of Conjoint Analysis by Additional Data Collection and Analysis Steps}, series = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, booktitle = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {978-3-642-24465-0}, pages = {529 -- 536}, language = {en} }