@misc{GeigerDostSchoenhoffetal., author = {Geiger, Ingmar and Dost, Florian and Sch{\"o}nhoff, Alejandro and Kleinaltenkamp, Michael}, title = {Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting}, series = {Industrial Marketing Management}, volume = {47}, journal = {Industrial Marketing Management}, number = {2}, issn = {0019-8501}, doi = {10.1016/j.indmarman.2015.02.042}, pages = {175 -- 189}, language = {en} }