@misc{SoellnerDost, author = {S{\"o}llner, Johanna and Dost, Florian}, title = {Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking}, series = {Journal of Advertising}, volume = {48}, journal = {Journal of Advertising}, number = {3}, issn = {1557-7805}, doi = {10.1080/00913367.2019.1613699}, pages = {302 -- 312}, language = {en} }