@misc{DostWilkenEisenbeissetal., author = {Dost, Florian and Wilken, Robert and Eisenbeiß, Maik and Skiera, Bernd}, title = {On the Edge of Buying - A Targeting Approach Based on Consumers' Willingness-to-pay Ranges}, series = {Journal of Retailing}, volume = {90}, journal = {Journal of Retailing}, number = {3}, issn = {0022-4359}, doi = {10.1016/j.jretai.2014.03.007}, pages = {393 -- 407}, language = {en} }