@inproceedings{SteinbergRichWoll, author = {Steinberg, Falk and Rich, Beatrice Monique and Woll, Ralf}, title = {More Illusion than Reality? A first approach to assess Perceived Quality Compared to Real Product Experiences}, series = {17th QMOD-ICQSS Conference, Prague, Czech Republic: Entering the Experience Economy - from product quality to experience quality}, booktitle = {17th QMOD-ICQSS Conference, Prague, Czech Republic: Entering the Experience Economy - from product quality to experience quality}, editor = {Dahlgaard-Park, Su Mi and Dahlgaard, Jens J{\"o}rn}, publisher = {Lund University Library Press}, address = {Lund}, isbn = {978-91-7623-086-2}, language = {en} } @misc{HaaseKohlmeyerRichetal., author = {Haase, Florian Vincent and Kohlmeyer, Maria and Rich, Beatrice Monique and Woll, Ralf}, title = {Determination of additional willingness to pay for socially reponsible products using descrete choice analysis}, series = {Journal of Management and Sustainability}, volume = {6}, journal = {Journal of Management and Sustainability}, number = {1}, issn = {1925-4725}, doi = {10.5539/jms.v6n1p45}, pages = {45 -- 58}, language = {en} } @inproceedings{RichGoldmannWoll, author = {Rich, Beatrice Monique and Goldmann, Christine and Woll, Ralf}, title = {Product Audits - Why we don't ask the customers?}, series = {Proceedings, 19th QMOD-ICQSS Conference International Conference on Quality and Service Sciences, Rom (Italy)}, booktitle = {Proceedings, 19th QMOD-ICQSS Conference International Conference on Quality and Service Sciences, Rom (Italy)}, editor = {Dahlgaard-Park, Su Mi and Dahlgaard, Jens J{\"o}rn}, publisher = {Lund University Library Press}, address = {Lund}, isbn = {978-91-7623-086-2}, pages = {229 -- 244}, language = {en} } @misc{RichWorlitzGoldmannetal., author = {Rich, Beatrice Monique and Worlitz, Jane and Goldmann, Christine and Schulze, Mathias and Kazula, Stefan and Woll, Ralf}, title = {Preparing STEM Students for Leading Positions through Supervising Younger Students}, series = {2018 International Conference on Teaching, Assessment, and Learning for Engineering (TALE), 4-7 December 2018, Wollongong, NSW, Australia}, journal = {2018 International Conference on Teaching, Assessment, and Learning for Engineering (TALE), 4-7 December 2018, Wollongong, NSW, Australia}, publisher = {IEEE}, address = {Piscataway, NJ}, isbn = {978-1-5386-6522-0}, doi = {10.1109/TALE.2018.8615359}, pages = {835 -- 839}, abstract = {Social and leadership skills are often neglected during studies (especially in STEM subjects). It is precisely these skills that are urgently needed in professional life. The CoMeT "Concepts, Methods and Techniques for Project Management" module was developed to meet the need to acquire social and leadership skills. After a preliminary consideration an overview of the module is given. First, the teaching and learning concept is presented and insights into the seminar work are given. In addition to the competence-oriented examination methods, the integration of digital elements are presented. The continuous further development of the module, adapted to the needs of students and the economy, is a constant goal of the teachers. For this reason, there are already transmission possibilities of the module in planning. Instead of instructing groups of students in project work, pupils are to be introduced to science and study through small projects.}, language = {en} } @misc{KazulaRichHoeschleretal., author = {Kazula, Stefan and Rich, Beatrice Monique and H{\"o}schler, Klaus and Woll, Ralf}, title = {Awakening the Interest of High School Pupils in Science, Technology, Engineering and Mathematics Studies and Careers through Scientific Projects}, series = {2018 International Conference on Teaching, Assessment, and Learning for Engineering (TALE), 4-7 December 2018, Wollongong, NSW, Australia}, journal = {2018 International Conference on Teaching, Assessment, and Learning for Engineering (TALE), 4-7 December 2018, Wollongong, NSW, Australia}, publisher = {IEEE}, address = {Piscataway, NJ}, isbn = {978-1-5386-6522-0}, doi = {10.1109/TALE.2018.8615418}, pages = {259 -- 265}, abstract = {This paper presents the application of a scientific project concerning variable aero engine inlets, which was conducted within the scope of a high school course over the period of two years. The motivation of developing variable aero engine inlets with a group of pupils is introduced. The approach that is utilised during that course and its implementation are described. The results and benefits of this project for pupils, supervisor, school and university are summarised, e.g. providing the pupils with necessary knowledge and assisting them with their career choices, potentially resulting in increased enrolment numbers and lower dropout rates in science, technology, engineering and mathematics study programmes. An overview of a follow-up project that enables a larger group of pupils and a yearly implementation of a similar course is given. Within the scope of that course, university students will supervise smaller scientific projects that are conducted by groups of pupils over the period of one semester, providing additional benefits for students' soft skills, e.g. communication and conflict management skills.}, language = {en} } @misc{HannaskeRichMuelleretal., author = {Hannaske, Carolin and Rich, Beatrice Monique and M{\"u}ller, Matthias and Woll, Ralf}, title = {Deutsch-chinesiche Zusammenarbeit: Kulturelle Eigenarten machen den Unterschied in der Kommunikation}, series = {Qualit{\"a}t und Zuverl{\"a}ssigkeit : QZ}, volume = {64}, journal = {Qualit{\"a}t und Zuverl{\"a}ssigkeit : QZ}, number = {11}, issn = {0720-1214}, pages = {12 -- 14}, language = {de} } @misc{RichHuelseWoll, author = {Rich, Beatrice Monique and H{\"u}lse, Max and Woll, Ralf}, title = {The first impression counts: View area investigations on vehicles}, series = {Proc. 22nd Quality Manage. and Organisational Develop. Int. Conf. on Quality and Service Sciences}, journal = {Proc. 22nd Quality Manage. and Organisational Develop. Int. Conf. on Quality and Service Sciences}, abstract = {Purpose: Based on a request from a automobile manufacturer, a feasibility study was carried out to compare the quality standards of different target groups with regard to defect perception. The following question developed as a result of the study: Do customers subdivide products (especially vehicles) into visual areas which they assign different relevance to the perception and the significance of defects? Automobile manufacturers classify their vehicles into viewing areas in order to assess the significance of defects during the product audit better. The study has shown that customers attach a different significance to the areas of view than it is specified in the company standard. A customer can perceive a seemingly insignificant defect in viewing area C (below the vehicle) as extremely significant. In order to investigate this in more detail, a visual field inspection on vehicles was conducted. Methodology/Approach: The study was carried out on 2 consecutive days. The test persons were asked to put themselves into the "real" situation that they pick up their purchased new car and see it for the first time. The test persons were shown imperfections on varnish samples. They were asked to imagine that the shown imperfections were on the respective vehicles and to evaluate them on the prepared questionnaires. Each test person filled out one questionnaire for each imperfection. The evaluation took place on a scale with the following breakdown: I would not notice (green)/ I would notice, but would not annoy me (yellow)/ I would notice and it would annoy me (orange)/ I would notice and I would complain about (pink). Findings: Before the study was carried out, various hypotheses were formulated, which were either accepted or rejected based on the study results. For example, the position of the imperfection with respect to the driver's or passenger's side is not relevant for the evaluation of an imperfection. However, the gender of the test person has an influence on the evaluation. Female test persons are somewhat more critical than males. The color of the car can also have an influence on the evaluation of imperfections. Research Limitation: The significance of the results may be limited by the selection of test persons. Most of them are still students. Furthermore, the test vehicles are of a certain brand and a certain type, so that a transferability of the results to other vehicle types could be critically discussed. The developed study design works and should be repeated with a larger number of participants and possibly different vehicle types. Value of paper: Automobile manufacturers put enormous effort into the quality control of their vehicles. In terms of cost-benefit considerations, automobile manufacturers have to ask themselves: Do we use the right standards, criteria and methods for the quality control of our vehicles? Since customer orientation is becoming increasingly focused (f. ex. based on ISO 9001:2015 and the general competitive pressure), studies such as this one help to better understand customers and integrate their point of view into everyday production.}, language = {en} } @misc{KazulaRichHoeschleretal., author = {Kazula, Stefan and Rich, Beatrice Monique and H{\"o}schler, Klaus and Woll, Ralf}, title = {Interest High School Students in STEM Studies, while Preparing STEM Students for Leading Positions}, series = {2021 IEEE Global Engineering Education Conference}, volume = {2021}, journal = {2021 IEEE Global Engineering Education Conference}, isbn = {978-1-7281-8478-4}, doi = {10.1109/EDUCON46332.2021.9454011}, pages = {910 -- 914}, language = {en} } @inproceedings{RichKretschmerGoldmannetal., author = {Rich, Beatrice Monique and Kretschmer, Daniel and Goldmann, Christine and Hettling, Laura and Brandt, Andreas and Woll, Ralf}, title = {Praxis-Oriented Teaching of Project Management Skills for STEM Students in Higher Education}, series = {2018 International Conference on Teaching, Assessment, and Learning for Engineering (TALE), 4-7 December 2018, Wollongong, NSW, Australia}, booktitle = {2018 International Conference on Teaching, Assessment, and Learning for Engineering (TALE), 4-7 December 2018, Wollongong, NSW, Australia}, publisher = {IEEE}, address = {Piscataway, NJ}, isbn = {978-1-5386-6522-0}, doi = {10.1109/TALE.2018.8615345}, pages = {829 -- 834}, abstract = {Nowadays more people work in small teams and projects than in the past. If the students enter the world of work after graduation, they should not only have specialist knowledge. They should know how to plan and implement projects and how to work in teams in a goal-oriented manner. The developed teaching and learning concept combines practice-oriented knowledge transfer by using digital elements. Through the methods game-based-learning, project-based-learning and role-playing the module was didactically prepared according to the requirements. Due to the interdisciplinary orientation, the module is very suitable for STEM (Science, Technology, Engineering, Math) students with ISCED (International Standard Classification of Education) level 6 or 7. The teaching concept was developed at the Brandenburg University of Technology and has been enthusiastically accepted by students for several years.}, language = {en} } @inproceedings{BrankeSteinRichetal., author = {Branke, Marcus and Stein, Dylana and Rich, Beatrice Monique and Worlitz, Jane and Hettling, Laura and Woll, Ralf}, title = {Development of the Interests in Projects Between Regional Companies and Students in Quality Management}, series = {Proceedings, 21st QMOD-ICQSS Conference in Cardiff, 2018}, booktitle = {Proceedings, 21st QMOD-ICQSS Conference in Cardiff, 2018}, abstract = {Purpose The aim of the paper is to examine what type of improvement projects the companies in the region favor and how this focus has shifted in recent years. For this purpose, students' semester projects are analyzed in cooperation with the companies in the area of quality management. Derived from the projects and developments in the region will be made predictions to which future improvement projects companies will provide to students. In addition points are to be identified on which the students have to be specially prepared. Methodology Based on these data investigated whether the interest of companies in improvement projects has changed in the last 10 years. For this, the data are processed and grouped to see possible developments. Subsequently, the results will be compared with past and predicted regional development in the federal state of Brandenburg. From this it is estimated which future priorities could arise in the companies and on which situations the students have to be prepared. Findings The analysis shows that the projects are strongly geared on the success factors for companies, which are published in the media. It can be seen that companies want to implement the published success factors in the next 3 to 5 years. The companies are preparing for the future developments as an example increasing digitalization. Therefore, students must be able to respond to the challenges of digitalization strategies in the area of quality management. Research Limitation The results are limited to small and medium-sized enterprises considering the implementation of the improvement projects with the Six Sigma method. The results are specific to the economic context of the region and cannot be transferred globally. Value of paper The study shows that companies' focus on improvement projects has remained nearly the same over the last 10 years. This is justified by the fact that the companies investigated are active in the SME sector and often do not have the capacity for comprehensive quality management. Partly the quality management system is still under construction. The technical expertise still be developed there or a simple method for the SME sector should be created to improve their throughput.}, language = {en} } @inproceedings{RichGoldmannWoll, author = {Rich, Beatrice Monique and Goldmann, Christine and Woll, Ralf}, title = {Analysis of the need for product audit improvements in companies}, series = {Proceedings of the 20th QMOD Conference on Quality and Service Sciences, Helsingor (D{\"a}nemark)}, booktitle = {Proceedings of the 20th QMOD Conference on Quality and Service Sciences, Helsingor (D{\"a}nemark)}, abstract = {Based on concepts, such as the Kano Model, it can be assumed that the customer needs for the same product, change over time. Furthermore, innovation and the continuous develop-ment of the state of the art change the demands on a product. This implies that it is neces-sary for companies to evaluate and develop their product audits. In a previous paper, the re-search need for product audit improvements based on changing customer requirements was investigated by a literature analysis and three expert interviews. The present study is the additional practice-oriented analysis of the need for further research. The objective of this study is to uncover the practice-oriented need for research in compa-nies in order to develop methods and procedures based on a theoretical and scientific level. Methodology/Approach: A questionnaire investigates the state of the art application-oriented problem in different industrial branches. Based on previous research the survey was developed online, which was sent to different companies, shared on social media platforms, and was available online for several month. Findings: The survey confirmed the theoretically determined need for research. Approximately 90 percent of the respondents have the opinion that product audits have to be developed contin-uously based on changing customer requirements. About 54 percent of the participants wish to receive methodological support because they do not know how to carry out an analysis of changing customer requirements. Research Limitation/implication: These findings are limited to the considered companies and industrial branches. Value of paper: The study shows the need for research of product audit improvement as well as the need for developing methods to compare quality scales of various target groups. This is the basis for feasibility investigations.}, language = {en} } @misc{GoldmannRichHuelseetal., author = {Goldmann, Christine and Rich, Beatrice Monique and H{\"u}lse, Max and Woll, Ralf}, title = {Empirische Untersuchung der Akzeptanz verschiedener Antriebsarten von Automobilen in der Gesellschaft}, series = {Trends und Entwicklungstendenzen im Qualit{\"a}tsmanagement: Bericht zur GQW-Jahrestagung 2021 in Cottbus}, journal = {Trends und Entwicklungstendenzen im Qualit{\"a}tsmanagement: Bericht zur GQW-Jahrestagung 2021 in Cottbus}, editor = {Woll, Ralf and Goldmann, Christine}, edition = {1. Auflage}, publisher = {Springer Fachmedien}, address = {Wiesbaden}, isbn = {978-3-658-38685-6}, issn = {978-3-658-38686-3}, doi = {10.1007/978-3-658-38686-3_7}, pages = {115 -- 133}, abstract = {Ein wichtiger Aspekt beim Kauf eines Neufahrzeugs ist u. a. die Wahl der Antriebsart des Automobils. Um den neuen Umweltanforderungen aus Politik und Gesellschaft gerecht zu werden, m{\"u}ssen Unternehmen der Automobilbranche Anpassungsstrategien entwickeln und sich mit ihren Produkten neu ausrichten. Besonders sichtbar wird die Diskussion in Anbetracht der Endlichkeit fossiler Ressourcen f{\"u}r die Automobilbranche beim {\"U}bergang auf alternative Antriebsarten. Beim Auswahlprozess eines Fahrzeugs ist f{\"u}r die K{\"a}uferInnen u. a., die Wahl der Antriebsart eine mittlerweile grundlegende Fragestellung, welche in Zukunft weiter an Bedeutung zunehmen wird. Dabei wirken verschiedene Einfl{\"u}sse und Anforderungen auf den Auswahlprozess zur Antriebsart. Diese Einfl{\"u}sse und Kriterien werden im Rahmen der vorliegenden Studie untersucht. Ziel ist es, Treiber f{\"u}r die Anforderungsverschiebung bei den KundInnen zu identifizieren und Handlungsempfehlungen f{\"u}r das Anforderungsmanagement der Automobilbranche abzuleiten. Daf{\"u}r kommt neben einer Literaturrecherche eine Onlineumfrage zum Einsatz. In einer ersten Vorauswahl wurden mittels Literaturanalyse 11 Kriterien identifiziert. Zu diesen geh{\"o}ren unter anderem: die Wohnregion, das Geschlecht, die Zufriedenheit mit dem Versorgungsnetz und die Reichweite eines Automobils. Als Ergebnis aus der anschließenden Onlineumfrage kann festgehalten werden, dass die Wahl der Antriebsart von verschiedenen Faktoren abh{\"a}ngig ist und viel Spielraum f{\"u}r weitere Forschungsarbeiten bietet. Basierend auf der Datenauswertung sind vor allem personenbezogene Daten, wie Alter und Wohnregion eines Individuums, maßgebend bei der Wahl der Antriebsart. Zur Erreichung politischer Klimaziele, ist eine zuk{\"u}nftige nachhaltige Erh{\"o}hung der Akzeptanz alternativer Antriebe unumg{\"a}nglich. Daf{\"u}r bedarf es einer intensiven Einbindung der Nachfrageseite.}, language = {de} } @inproceedings{RichPeplowskyWoll, author = {Rich, Beatrice Monique and Peplowsky, Stefan and Woll, Ralf}, title = {Machbarkeitsstudie zum Abgleich von Qualit{\"a}tsmaßst{\"a}ben}, series = {Heutige und zuk{\"u}nftige Herausforderungen an die Qualit{\"a}tswissenschaft in Forschung und Praxis ; Bericht zur GQW-Jahrestagung 2017 Erlangen}, booktitle = {Heutige und zuk{\"u}nftige Herausforderungen an die Qualit{\"a}tswissenschaft in Forschung und Praxis ; Bericht zur GQW-Jahrestagung 2017 Erlangen}, editor = {Otten, Heiner and G{\"o}tz, J{\"u}rgen and Pollak, Sebastian}, publisher = {FAU University Press}, address = {Erlangen}, isbn = {978-3-96147-021-1}, pages = {309 -- 327}, language = {de} } @misc{BraunKuennemannRichetal., author = {Braun, Julia and K{\"u}nnemann, Stephanie and Rich, Beatrice Monique and Mißler-Behr, Magdalena and Woll, Ralf}, title = {Ver{\"a}nderung von Kundenanforderungen in der Automobilindustrie - Analyse von Experteninterviews}, series = {Datengetriebenes Qualit{\"a}tsmanagement : Bericht zur GQW-Jahrestagung 2019 in Aachen}, journal = {Datengetriebenes Qualit{\"a}tsmanagement : Bericht zur GQW-Jahrestagung 2019 in Aachen}, editor = {Schmitt, Robert H.}, publisher = {Springer Vieweg}, address = {Berlin, Heidelberg}, isbn = {978-3-662-62442-5}, doi = {10.1007/978-3-662-62442-5_9}, pages = {144 -- 161}, abstract = {Sich verk{\"u}rzende Produktlebenszyklen stellen Unternehmen vor große Herausforderungen. Durch den steigenden Wettbewerbsdruck und die zunehmende Vernetzung m{\"u}ssen Unternehmen in kurzer Zeit neue Innovationen generieren, um auf dem Absatzmarkt attraktiv zu bleiben. Die sich {\"a}ndernde Dynamik von Kundenanforderungen stellt dabei einen schwer einzusch{\"a}tzenden Einflussfaktor dar. Vor allem in der Automobilindustrie kann eine Verk{\"u}rzung der Produktlebenszyklen beobachtet werden. Um individuelle Unternehmensziele, wie bspw. geringe Entwicklungskosten, niedrige Produktionskosten und hohe Qualit{\"a}tsstandards einzuhalten, ist die gezielte Suche nach Optionen und Wegen zur Beherrschung von Variantenvielfalt und der Modellwechsel unerl{\"a}sslich. Hierbei ist auch die Kenntnis {\"u}ber die Ver{\"a}nderung der Kundenanforderungen im zeitlichen Verlauf von Vorteil. Aus diesem Grund werden diese anhand der Automobilindustrie genauer untersucht. In der vorliegenden Arbeit werden Expertinnen und Experten befragt um aktuelle Kundenanforderungen zu identifiziert und die Ver{\"a}nderung deren Bedeutung im Zeitverlauf zu bewerten. Hierzu wird das Kano-Modell herangezogen und eine Zuordnung zu den Klassen Begeisterungsanforderungen, Leistungsanforderungen und Basisanforderungen zu unterschiedlichen Zeitpunkten vorgenommen. Die Auswertung der Untersuchung l{\"a}sst erste R{\"u}ckschl{\"u}sse bez{\"u}glich der Auswirkungen der sich {\"a}ndernden Kundeanforderungen auf die Dauer der Produktlebenszyklen in der Automobilindustrie zu.}, language = {de} } @inproceedings{PeplowskyKawaldDoebbricketal., author = {Peplowsky, Stefan and Kawald, Anja and D{\"o}bbrick, Doreen and Rich, Beatrice Monique and Woll, Ralf}, title = {What Customers want? - Determing of requirements and their relevance!}, series = {Proceedings of the 18th QMOD Conference on Quality and Service Sciences}, booktitle = {Proceedings of the 18th QMOD Conference on Quality and Service Sciences}, editor = {Dahlgaard-Park, Su Mi and Dahlgaard, Jens J{\"o}rn}, publisher = {University Library Press}, address = {Lund}, isbn = {978-91-7623-086-2}, language = {en} } @incollection{RichWorlitzPeplowskyetal., author = {Rich, Beatrice Monique and Worlitz, Jane and Peplowsky, Stefan and Woll, Ralf}, title = {I Spy, with My Little Eye: Quality Standards of Different Target Groups}, series = {Advances in Manufacturing}, booktitle = {Advances in Manufacturing}, editor = {Hamrol, Adam and Ciszak, Olaf Stanisław and Legutko, Stanisław and Jurczyk, Mieczysław}, publisher = {Springer International Publishing}, address = {Cham}, isbn = {978-3-319-68618-9}, doi = {10.1007/978-3-319-68619-6_82}, pages = {847 -- 856}, abstract = {According to the Kano model, companies would be required to use a continuous adaptation of audit criteria. If the ever-changing customer necessities are not neglected, the relevancy of defined audit criteria and the framework conditions of the production start for product audits cannot be permanently ensured. For this reason, companies should compare and adjust the quality standards of all concerning employees with that of the customer, so that the audit criteria can also be reconciled and adjusted accordingly. In this respect, a procedure for matching quality standards has been developed together with a vehicle manufacturer and a feasibility study has been carried out. The focus of the study was on possible differences regarding the detection of defects between the employees, dealers, and customers, as well as the recording and analysis of the visual focus areas. For the study, the participants had to complete a written questionnaire and make a practical defect detection directly on the vehicle. The study results have shown a variety of potentials for action that can be applied at other companies. These include the regular internal matching of the quality standards, the continuous training of the employees as well as the integration of the customers and their changing product requirements after the start of product production.}, language = {en} }