@incollection{MisslerBehrPelemis, author = {Mißler-Behr, Magdalena and Pelemis, Petar}, title = {Vergleich der Anforderungen des Produkt- und L{\"o}sungsgesch{\"a}fts an die strategische Produktplanung am Beispiel der MAN Diesel \& Turbo SE}, series = {The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus}, booktitle = {The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus}, editor = {Baier, Daniel and Gaul, Wolfgang and Rese, Alexandra and W{\"u}rth, Reinhold}, publisher = {Swiridoff}, address = {K{\"u}nzelsau}, isbn = {978-3-89929-207-7}, pages = {195 -- 212}, language = {de} } @incollection{MisslerBehrPelemisSchaller, author = {Mißler-Behr, Magdalena and Pelemis, Petar and Schaller, Christof}, title = {Potentialbewertung des L{\"o}sungsgesch{\"a}fts}, series = {Innovative Produktionswirtschaft}, booktitle = {Innovative Produktionswirtschaft}, editor = {Mieke, Christian and Braunisch, Dirk}, publisher = {Logos}, address = {Berlin}, isbn = {978-3-8325-3177-5}, pages = {17 -- 44}, language = {de} }