@misc{GotschHipp, author = {Gotsch, Matthias and Hipp, Christiane}, title = {Using Trademarks to Measure Innovation in Knowledge-Intensive Business Services}, series = {Technology Innovation Management Review}, volume = {4}, journal = {Technology Innovation Management Review}, number = {5}, issn = {1927-0321}, pages = {18 -- 30}, abstract = {We present an empirical approach to measuring service innovation on the company level through the analysis of trademarks. Prior empirical investigations in several industries have shown that a trademark may be used as an innovation indicator. This article explores the use and relevance of trademarks by conducting a survey in the knowledge-intensive business services (KIBS) industries with 278 participating companies. Our survey results explain the use of trademarks as a way to protect innovation and intellectual property for KIBS. In sum, we show that trademarks can be described as adequate and useful indicators to measure new service innovations in the KIBS industries. Additionally, we show that trademarks have the potential to overcome weaknesses of traditional measurement concepts towards KIBS innovation and might make special surveys redundant in the future.}, language = {en} } @incollection{GotschHippJungErcegetal., author = {Gotsch, Matthias and Hipp, Christiane and Jung Erceg, Petra and Weidner, Nadezda}, title = {The Impact of Servitization on Key Competences and Qualification Profiles in the Machine Building Industry}, series = {Servitization in Industry}, booktitle = {Servitization in Industry}, editor = {Lay, Gunter}, publisher = {Springer}, address = {Heidelberg}, doi = {10.1007/978-3-319-06935-7_19}, pages = {315 -- 330}, language = {en} }