@misc{MafaelGottschalkKreis, author = {Mafael, Alexander and Gottschalk, Sabrina A. and Kreis, Henning}, title = {Examining Biased Assimilation of Brand-related Online Reviews}, series = {Journal of Interactive Marketing}, volume = {36}, journal = {Journal of Interactive Marketing}, issn = {1094-9968}, doi = {10.1016/j.intmar.2016.06.002}, pages = {91 -- 106}, language = {de} } @misc{KreisMafael, author = {Kreis, Henning and Mafael, Alexander}, title = {The influence of customer loyalty program design on the relationship between customer motives and value perception}, series = {Journal of Retailing and Consumer Services}, volume = {21}, journal = {Journal of Retailing and Consumer Services}, number = {4}, issn = {0969-6989}, doi = {10.1016/j.jretconser.2014.04.006}, pages = {590 -- 600}, language = {en} }