@misc{DostSievertKassim, author = {Dost, Florian and Sievert, Jens and Kassim, David}, title = {Revisiting firm-created word of mouth: High-value versus low-value seed selection}, series = {International Journal of Research in Marketing}, volume = {33}, journal = {International Journal of Research in Marketing}, number = {1}, issn = {0167-8116}, doi = {10.1016/j.ijresmar.2016.01.002}, pages = {236 -- 239}, language = {en} }