@misc{MafaelGottschalkKreis, author = {Mafael, Alexander and Gottschalk, Sabrina A. and Kreis, Henning}, title = {Examining Biased Assimilation of Brand-related Online Reviews}, series = {Journal of Interactive Marketing}, volume = {36}, journal = {Journal of Interactive Marketing}, issn = {1094-9968}, doi = {10.1016/j.intmar.2016.06.002}, pages = {91 -- 106}, language = {de} } @book{KussWildnerKreis, author = {Kuß, Alfred and Wildner, Raimund and Kreis, Henning}, title = {Marktforschung}, edition = {5. Auflage}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-01863-4}, pages = {297}, language = {de} } @incollection{KreisWiesner, author = {Kreis, Henning and Wiesner, David}, title = {Die Rolle von C2C Interaktion bei der Wertsch{\"o}pfung in Nutzungsprozessen}, series = {Kundenintegration und Leistungslehre}, booktitle = {Kundenintegration und Leistungslehre}, editor = {Fließ, Sabine and Haase, Michaela and Frank, Jacob and Ehret, Michael}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-07447-0}, issn = {978-3-658-07448-7}, doi = {10.1007/978-3-658-07448-7_6}, pages = {69 -- 85}, language = {de} } @incollection{KreisKuss, author = {Kreis, Henning and Kuß, Alfred}, title = {Theorien im Praxistest}, series = {Moderne Konzepte des organisationalen Marketing}, booktitle = {Moderne Konzepte des organisationalen Marketing}, editor = {Kliewe, Thorsten and Kesting, Tobias}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-04680-4}, doi = {10.1007/978-3-658-04680-4}, pages = {43 -- 57}, language = {de} } @misc{SajtosKreisBrodie, author = {Sajtos, Laszlo and Kreis, Henning and Brodie, Roderick}, title = {Image, Brand Relationships and Customer Value: Exploring the Moderating Role of Advertising Spending- and Labour-intensity in Customer Loyalty}, series = {Journal of Service Theory and Practice}, volume = {25}, journal = {Journal of Service Theory and Practice}, number = {1}, issn = {2055-6225}, doi = {10.1108/JSTP-11-2013-0261}, pages = {51 -- 74}, language = {en} } @misc{AscheKreis, author = {Asche, Moritz and Kreis, Henning}, title = {Apps as Crucial Value Components and their Impact on the Customer Experience}, series = {Marketing Review St. Gallen}, volume = {31}, journal = {Marketing Review St. Gallen}, number = {5}, issn = {1865-6544}, doi = {10.1365/s11621-014-0402-7}, pages = {42 -- 51}, language = {en} } @misc{KreisMafael, author = {Kreis, Henning and Mafael, Alexander}, title = {The influence of customer loyalty program design on the relationship between customer motives and value perception}, series = {Journal of Retailing and Consumer Services}, volume = {21}, journal = {Journal of Retailing and Consumer Services}, number = {4}, issn = {0969-6989}, doi = {10.1016/j.jretconser.2014.04.006}, pages = {590 -- 600}, language = {en} } @misc{HermCallsenBrackerKreis, author = {Herm, Steffen and Callsen-Bracker, Hans-Markus and Kreis, Henning}, title = {When the Crowd Evaluates Soccer Players' Market Values: Accuracy and Evaluation Attributes of an Online Community}, series = {Sport Management Review}, volume = {17}, journal = {Sport Management Review}, number = {4}, issn = {1441-3523}, doi = {10.1016/j.smr.2013.12.006}, pages = {484 -- 492}, language = {en} } @misc{KreisGottschalk, author = {Kreis, Henning and Gottschalk, Sabrina A.}, title = {Relating eWOM Motives to eWOM Channel Choice - Why do We Post Where We Do?}, series = {sbr-Schmalenbach Business Review}, volume = {67}, journal = {sbr-Schmalenbach Business Review}, number = {4}, issn = {1439-2917}, pages = {406 -- 429}, language = {en} }