@misc{MafaelGottschalkKreis, author = {Mafael, Alexander and Gottschalk, Sabrina A. and Kreis, Henning}, title = {Examining Biased Assimilation of Brand-related Online Reviews}, series = {Journal of Interactive Marketing}, volume = {36}, journal = {Journal of Interactive Marketing}, issn = {1094-9968}, doi = {10.1016/j.intmar.2016.06.002}, pages = {91 -- 106}, language = {de} } @misc{KreisGottschalk, author = {Kreis, Henning and Gottschalk, Sabrina A.}, title = {Relating eWOM Motives to eWOM Channel Choice - Why do We Post Where We Do?}, series = {sbr-Schmalenbach Business Review}, volume = {67}, journal = {sbr-Schmalenbach Business Review}, number = {4}, issn = {1439-2917}, pages = {406 -- 429}, language = {en} }