@misc{FreseGeigerDost, author = {Frese, Tobias and Geiger, Ingmar and Dost, Florian}, title = {An empirical investigation of determinants of effectual and causal decision logics in online and high-tech start-up firms}, series = {Small Business Economics}, volume = {54}, journal = {Small Business Economics}, number = {3}, issn = {1573-0913}, doi = {10.1007/s11187-019-00147-8}, pages = {641 -- 664}, language = {en} } @misc{DostSievertKassim, author = {Dost, Florian and Sievert, Jens and Kassim, David}, title = {Revisiting firm-created word of mouth: High-value versus low-value seed selection}, series = {International Journal of Research in Marketing}, volume = {33}, journal = {International Journal of Research in Marketing}, number = {1}, issn = {0167-8116}, doi = {10.1016/j.ijresmar.2016.01.002}, pages = {236 -- 239}, language = {en} } @misc{TarrahiEisendDost, author = {Tarrahi, Farid and Eisend, Martin and Dost, Florian}, title = {A meta-analysis of price change fairness perceptions}, series = {International Journal of Research in Marketing}, volume = {33}, journal = {International Journal of Research in Marketing}, number = {1}, issn = {0167-8116}, doi = {10.1016/j.ijresmar.2015.10.004}, pages = {199 -- 203}, language = {en} } @misc{GeigerDostSchoenhoffetal., author = {Geiger, Ingmar and Dost, Florian and Sch{\"o}nhoff, Alejandro and Kleinaltenkamp, Michael}, title = {Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting}, series = {Industrial Marketing Management}, volume = {47}, journal = {Industrial Marketing Management}, number = {2}, issn = {0019-8501}, doi = {10.1016/j.indmarman.2015.02.042}, pages = {175 -- 189}, language = {en} } @misc{MaierWilkenDost, author = {Maier, Erik and Wilken, Robert and Dost, Florian}, title = {The double benefits of consumer certainty: combining risk and range effects}, series = {Marketing Letters}, volume = {26}, journal = {Marketing Letters}, number = {4}, issn = {1573-059X}, doi = {10.1007/s11002-014-9282-5}, pages = {473 -- 488}, language = {en} } @misc{Dost, author = {Dost, Florian}, title = {A non-linear causal network of marketing channel system structure}, series = {Journal of Retailing and Consumer Services}, volume = {23}, journal = {Journal of Retailing and Consumer Services}, issn = {0969-6989}, doi = {10.1016/j.jretconser.2014.11.005}, pages = {49 -- 57}, language = {en} } @misc{DostWilkenEisenbeissetal., author = {Dost, Florian and Wilken, Robert and Eisenbeiß, Maik and Skiera, Bernd}, title = {On the Edge of Buying - A Targeting Approach Based on Consumers' Willingness-to-pay Ranges}, series = {Journal of Retailing}, volume = {90}, journal = {Journal of Retailing}, number = {3}, issn = {0022-4359}, doi = {10.1016/j.jretai.2014.03.007}, pages = {393 -- 407}, language = {en} } @misc{DostWilken, author = {Dost, Florian and Wilken, Robert}, title = {Measuring Willingness to Pay as a Range, Revisited: When Should We Care?}, series = {International Journal of Research in Marketing}, volume = {29}, journal = {International Journal of Research in Marketing}, number = {2}, issn = {0167-8116}, doi = {10.1016/j.ijresmar.2011.09.003}, pages = {148 -- 166}, language = {en} } @misc{DostPhielerHaenleinetal., author = {Dost, Florian and Phieler, Ulrike and Haenlein, Michael and Libai, Barak}, title = {Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast Moving Consumer Goods}, series = {Journal of Marketing}, volume = {83}, journal = {Journal of Marketing}, number = {2}, issn = {0022-2429}, doi = {10.1177/0022242918817000}, pages = {62 -- 81}, language = {en} } @misc{SoellnerDost, author = {S{\"o}llner, Johanna and Dost, Florian}, title = {Exploring the Selective Use of Ad Blockers and Testing Banner Appeals to Reduce Ad Blocking}, series = {Journal of Advertising}, volume = {48}, journal = {Journal of Advertising}, number = {3}, issn = {1557-7805}, doi = {10.1080/00913367.2019.1613699}, pages = {302 -- 312}, language = {en} }