@misc{BaierStueber, author = {Baier, Daniel and St{\"u}ber, Eva}, title = {Acceptance of Recommendations to Buy in Online Retailing}, language = {en} } @inproceedings{BaierStueber, author = {Baier, Daniel and St{\"u}ber, Eva}, title = {Acceptance of Recommendations to Buy in Online Retailing and Their Effect on Customer Satisfaction}, language = {en} } @incollection{BaierStueber, author = {Baier, Daniel and St{\"u}ber, Eva}, title = {Recommendations to Buy in Online Retailing and Their Acceptance}, language = {en} } @phdthesis{Stueber, author = {St{\"u}ber, Eva}, title = {Personalisierung im Internethandel - Die Akzeptanz von Kaufempfehlungen in der Bekleidungsbranche}, publisher = {Gabler}, address = {Wiesbaden}, isbn = {978-3-8349-2842-9}, pages = {XXI, 268}, language = {de} } @misc{StueberSchreiberBaier, author = {St{\"u}ber, Eva and Schreiber, Stefanie and Baier, Daniel}, title = {Die Bedeutung der Personalisierung im Internethandel - Eine SERVQUAL-basierte Wirkungsmessung am Beispiel einer Internetapotheke}, series = {Marketing ZFP - Journal of Research and Management}, volume = {34}, journal = {Marketing ZFP - Journal of Research and Management}, number = {3}, issn = {0344-1369}, doi = {10.15358/0344-1369-2012-3-165}, pages = {165 -- 178}, language = {de} } @inproceedings{BruschSandStueber, author = {Brusch, Michael and Sand, Nicolai and St{\"u}ber, Eva}, title = {Wirkungsmessung der Online-Werbung von Nonprofit Organisationen - Eine Analyse der visuell aufgenommenen Werbeinformation und deren Glaubw{\"u}rdigkeit}, language = {de} } @misc{SandStueberBrusch, author = {Sand, Nicolai and St{\"u}ber, Eva and Brusch, Michael}, title = {Wirkungsmessung der Online-Kommunikation - Eye-Tracking als methodische Unterst{\"u}tzung am Beispiel der Glaubw{\"u}rdigkeitsmessung von Online-Werbung}, language = {de} } @misc{StueberBruschBaumert, author = {St{\"u}ber, Eva and Brusch, Michael and Baumert, Katrin}, title = {Wirkung und Einflussfaktoren von Personalisierung im Einzelhandel - Eine empirische Betrachtung von station{\"a}rem Handel und Internethandel}, language = {de} } @misc{BaumertStueberBrusch, author = {Baumert, Katrin and St{\"u}ber, Eva and Brusch, Michael}, title = {Wirkung des Sex-sells-Prinzips in der Werbung}, series = {transfer Werbeforschung \& Praxis}, volume = {62}, journal = {transfer Werbeforschung \& Praxis}, number = {2}, issn = {1436-798X}, pages = {60 -- 66}, abstract = {Damit Unternehmen mit ihrer Werbung bei Konsumenten die gew{\"u}nschten Ziele erreichen, bedienen sie sich gerne verschiedener Reizwirkungen. Hierbei besitzen besonders emotionale Reizwirkungen bzw. deren extreme Form das Sex-sells-Prinzip einen positiven Einfluss auf die Aktivierung. Welche Wirkungen dabei auf Aufmerksamkeit und Erinnerung als zentrale Gr{\"o}ßen bestehen, ist jedoch von verschiedenen Rahmenbedingungen abh{\"a}ngig. Mittels einer kombinierten Untersuchung aus Eye-Tracking und Befragung k{\"o}nnen relevante Erkenntnisse in Bezug auf diese Gr{\"o}ßen im Bereich emotionaler Werbeanzeigen aufgezeigt werden.}, language = {de} } @misc{BruschBruschStueber, author = {Brusch, Michael and Brusch, Ines and St{\"u}ber, Eva}, title = {Influence of Error Factors in Marketing Research: A Monte Carlo Method Based Analysis in the Retail Context}, series = {Archives of Data Science, Series A}, volume = {6}, journal = {Archives of Data Science, Series A}, number = {1}, issn = {2363-9881}, pages = {16}, abstract = {Marketing decisions are often based on empirically collected data and the goodness of data plays an important role here. Data quality can be affected by several types of errors, which are distinguished in particular into systematic and random errors, and is also influenced by the sample size. Accordingly, market researchers have to consider the goodness of data and should know which factors will have which kind of influence. In our paper, the influence of different factors of the goodness of data in the vibrant retail context will be investigated within a Monte Carlo experiment. For this purpose, a real empirical data set (n=1,500) of a survey regarding buying behavior in stationary and online shopping is used as "true" data and will be compared with "generated" data. The "generated" data are randomly disturbed and systematically varied alternatives of the "true" data. The data sets will be compared with respect to their conformity values and allow influence estimations.}, language = {en} } @incollection{StueberBrusch, author = {St{\"u}ber, Eva and Brusch, Michael}, title = {Anwendungsm{\"o}glichkeiten sowie Einfluss- und Gr{\"u}ndungspotenziale von Web 2.0-Anwendungen im Internet - Analyse am Beispiel der Musikindustrie}, series = {The entrepreneurship - innovation - marketing Interface : 3rd Symposium, Cottbus}, booktitle = {The entrepreneurship - innovation - marketing Interface : 3rd Symposium, Cottbus}, editor = {Baier, Daniel and Gaul, Wolfgang and Rese, Alexandra and W{\"u}rth, Reinhold}, publisher = {Swiridoff}, address = {K{\"u}nzelsau}, isbn = {978-3-89929-207-7}, pages = {321 -- 339}, language = {de} } @incollection{StueberBrusch, author = {St{\"u}ber, Eva and Brusch, Michael}, title = {Gr{\"u}ndungsalternativen im Web 2.0-Zeitalter - die Musikindustrie und ihre M{\"o}glichkeiten}, language = {de} } @misc{BruschStueber, author = {Brusch, Michael and St{\"u}ber, Eva}, title = {Usefulness of a Priori Information About Customers for Market Research: An Analysis for Personalisation Aspects in Retailing}, language = {en} } @incollection{StueberBrusch, author = {St{\"u}ber, Eva and Brusch, Michael}, title = {Personalisation in Retailing: Differences and Commonalities in Selected Branches}, series = {Moving forward with service quality, proceedings of the QUIS 11 - Services Conference, June 11 - 14, 2009, Wolfsburg, Germany}, booktitle = {Moving forward with service quality, proceedings of the QUIS 11 - Services Conference, June 11 - 14, 2009, Wolfsburg, Germany}, editor = {Stauss, Bernd}, publisher = {Ingolstadt School of Management, Cath. Univ. Eichst{\"a}tt-Ingolstadt}, address = {Ingolstadt}, isbn = {978-3-00-027342-1}, pages = {654 -- 663}, language = {en} } @article{Stueber, author = {St{\"u}ber, Eva}, title = {Akzeptanz von Kaufempfehlungen im Internethandel - Eine empirische Untersuchung}, language = {de} }