@misc{BaierDanielFrostetal., author = {Baier, Daniel and Daniel, Ines and Frost, Sarah and Naundorf, Robert}, title = {Image Data Analysis and Classification in Marketing}, series = {Advances in Data Analysis and Classification}, volume = {6}, journal = {Advances in Data Analysis and Classification}, number = {4}, issn = {1862-5347}, pages = {253 -- 276}, language = {en} } @incollection{DanielBaier, author = {Daniel, Ines and Baier, Daniel}, title = {Image Clustering Algorithms and the Usage of Images for Marketing Purposes}, series = {Data Analysis Methods and its Applications}, booktitle = {Data Analysis Methods and its Applications}, editor = {Pociecha, J{\´o}zef and Decker, Reinhold}, publisher = {Beck}, address = {Warschau}, isbn = {978-83-255-3458-5}, pages = {171 -- 182}, language = {en} } @inproceedings{BaierDaniel, author = {Baier, Daniel and Daniel, Ines}, title = {Image Clustering for Marketing Purposes}, series = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, booktitle = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {978-3-642-24465-0}, pages = {487 -- 494}, language = {en} } @incollection{KrauscheBaier, author = {Krausche, Daniel and Baier, Daniel}, title = {A Game Theoretic Product Design Approach Considering Stochastic Partworth Functions}, series = {Data Science, Learning by Latent Structures, and Knowledge Discovery. Studies in Classification, Data Analysis, and Knowledge Organization}, booktitle = {Data Science, Learning by Latent Structures, and Knowledge Discovery. Studies in Classification, Data Analysis, and Knowledge Organization}, editor = {Lausen, Berthold and Krolak-Schwerdt, Sabine and B{\"o}hmer, Matthias}, publisher = {Springer}, address = {Berlin, Heidelberg}, isbn = {978-3-662-44982-0}, doi = {10.1007/978-3-662-44983-7}, pages = {261 -- 270}, language = {en} } @misc{DanielFrostBaier, author = {Daniel, Ines and Frost, Sarah and Baier, Daniel}, title = {Market Segmentation Using Color Information of Images}, series = {International Journal of Electronic Commerce Studies}, volume = {6}, journal = {International Journal of Electronic Commerce Studies}, number = {1}, issn = {2073-9729}, doi = {10.7903/ijecs.1400}, pages = {137 -- 144}, language = {en} } @incollection{VoeklerKrauscheBaier, author = {V{\"o}kler, Sascha and Krausche, Daniel and Baier, Daniel}, title = {Product Design Optimization Using Ant Colony And Bee Algorithms: A Comparison}, series = {Algorithms from and for Nature and Life: Classification and Data Analysis}, booktitle = {Algorithms from and for Nature and Life: Classification and Data Analysis}, editor = {Lausen, Berthold and Poel, Dirk van den and Ultsch, Alfred}, publisher = {Springer}, address = {Heidelberg [u.a.]}, isbn = {978-3-319-00035-0}, pages = {491 -- 498}, language = {en} } @inproceedings{DanielBaier, author = {Daniel, Ines and Baier, Daniel}, title = {Towards Lifestyle Segmentation via Uploaded Images from Surveys and Social Networks}, series = {International Conference on Information Systems (ICIS 2015), Fort Worth, Texas, USA, 13-16 December 2015, Vol. 6}, booktitle = {International Conference on Information Systems (ICIS 2015), Fort Worth, Texas, USA, 13-16 December 2015, Vol. 6}, publisher = {Curran}, address = {Red Hook, NY}, isbn = {978-1-5108-1916-0}, pages = {4906 -- 4915}, language = {en} } @inproceedings{BaierDaniel, author = {Baier, Daniel and Daniel, Ines}, title = {Typologisieren und Segmentieren von Verbrauchern auf Basis digitaler Bilder: Verfahren und Einsatzm{\"o}glichkeiten}, series = {Dialogmarketing Perspektiven 2015/2016, Tagungsband 10. wissenschaftlicher interdisziplin{\"a}rer Kongress f{\"u}r Dialogmarketing}, booktitle = {Dialogmarketing Perspektiven 2015/2016, Tagungsband 10. wissenschaftlicher interdisziplin{\"a}rer Kongress f{\"u}r Dialogmarketing}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-12924-8}, doi = {10.1007/978-3-658-12924-8}, pages = {119 -- 132}, language = {de} } @incollection{DanielBaier, author = {Daniel, Ines and Baier, Daniel}, title = {Lifestyle Segmentation Based on Contents of Preferred Images Versus Ratings of Items}, series = {Algorithms from and for Nature and Life Classification and Data Analysis}, booktitle = {Algorithms from and for Nature and Life Classification and Data Analysis}, editor = {Lausen, Berthold and Poel, Dirk van den and Ultsch, Alfred}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-319-00035-0}, doi = {10.1007/978-3-319-00035-0_44}, pages = {439 -- 447}, language = {de} } @inproceedings{BaierPolasek, author = {Baier, Daniel and Polasek, Wolfgang}, title = {Market Segmentation and Product Design Using Hierarchical Bayes Conjoint Analysis}, language = {en} } @inproceedings{BaierPolasek, author = {Baier, Daniel and Polasek, Wolfgang}, title = {Gibbs Sampling Approaches for Conjoint Analysis}, language = {en} } @inproceedings{MaenncheWartenbergBaier, author = {M{\"a}nnche, Steffen and Wartenberg, Frank and Baier, Daniel}, title = {Optimierung der Positionierung von Produkten mittels individueller Hybrid-Conjoint-Analyse am Beispiel des pharmazeutischen Markts}, language = {de} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Der Online-Weg zu den Privatkunden. Teil 1: E-Business, Branchenl{\"o}sungen, Untersuchung zum Implementierungsstand im Internet}, language = {de} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Kostenvorteile durch integrierte E-Business-L{\"o}sungen}, language = {de} } @article{KochDosdallBaier, author = {Koch, Matthias and Dosdall, Hans-Joachim and Baier, Daniel}, title = {Potenzial ist nicht genug - Akzeptanz von Diensten und Preisbereitschaften beim CATV}, language = {de} } @techreport{ReseBaierGorna, author = {Rese, Alexandra and Baier, Daniel and G{\´o}rna, Elzbieta Katarzyn}, title = {Analyse der Bedarfsstruktur von Kunden in den Beitrittsl{\"a}ndern : zur strategischen Ausrichtung der Angebotsstrategie deutscher KMU des Bau- und Ausbausektors bezogen auf den polnischen Markt}, publisher = {Brandenburgische Techn. Univ., Lehrstuhl f{\"u}r Marketing und Innovationsmanagement}, address = {Cottbus}, pages = {62}, language = {de} } @incollection{BaierQueitschWartenberg, author = {Baier, Daniel and Queitsch, Marko and Wartenberg, Frank}, title = {eDetailing: Neue Anforderungen und innovative Konzepte}, language = {de} } @incollection{BaierGaul, author = {Baier, Daniel and Gaul, Wolfgang}, title = {Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data}, language = {en} } @inproceedings{BaierQueitschFreund, author = {Baier, Daniel and Queitsch, Marko and Freund, Steffen}, title = {Innovationsmanagement in Wertsch{\"o}pfungsnetzwerken: Erfolgsfaktoren und softwarebasierte Tools}, language = {de} } @incollection{PickTeuslerBaier, author = {Pick, Constanze and Teusler, Nadine and Baier, Daniel}, title = {Innovationsportale als strategische Option zum Marktwachstum von KMU - eine empirische Bestandsaufnahme und Perspektiven}, series = {Kleine und mittlere Unternehmen in neuen M{\"a}rkten : Aufbruch und Wachstum}, booktitle = {Kleine und mittlere Unternehmen in neuen M{\"a}rkten : Aufbruch und Wachstum}, editor = {Meyer, J{\"o}rn-Axel}, publisher = {Eul}, address = {Lohmar [u.a.]}, isbn = {3-89936-479-1}, pages = {173 -- 196}, language = {de} } @incollection{BaierKohler, author = {Baier, Daniel and Kohler, Thomas}, title = {Technikvorausschau mittels Repertory-Grid-Verfahren: Methodik und Praxisbeispiel}, series = {Technologie-Roadmapping : Zukunftstrategien f{\"u}r Technologieunternehmen}, booktitle = {Technologie-Roadmapping : Zukunftstrategien f{\"u}r Technologieunternehmen}, editor = {M{\"o}hrle, Martin G. and Isenmann, Ralf}, edition = {2. Auflage}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {3-540-23459-4}, pages = {383 -- 398}, language = {de} } @article{PickTeuslerBaier, author = {Pick, Constanze and Teusler, Nadine and Baier, Daniel}, title = {Innovationen, Innovationserfordernisse und -portale: Empirische Untersuchung zur Steigerung der Innovationskraft mittelst{\"a}ndischer Unternehmen}, language = {de} } @techreport{KaiserBaier, author = {Kaiser, Matthias J. and Baier, Daniel}, title = {eLearning Integration an der BTU Cottbus: Zielgruppenspezifische Vorgehensweise mittels problemorientierten Ansatz}, abstract = {Unver{\"o}ffentlichtes Arbeitspapier einer Studie am Lehrstuhl f{\"u}r Marketing und Innovationsmanagement der BTU Cottbus}, language = {de} } @techreport{ReseSandBaier, author = {Rese, Alexandra and Sand, Nicolai and Baier, Daniel}, title = {Erfolgsfaktoren des Innovationsmanagements in Wertsch{\"o}pfungsnetzwerken}, language = {de} } @techreport{SandReseBaier, author = {Sand, Nicolai and Rese, Alexandra and Baier, Daniel}, title = {Innovation Communities - Aufbau und Entwicklung von Promotorennetzwerken als Erfolgsfaktor radikaler Innovationen}, language = {de} } @misc{AbuAssabBaier, author = {Abu-Assab, Samah and Baier, Daniel}, title = {Designing Products Using Quality Function Deployment and Conjoint Analysis: A Comparison in a Market for Elderly People}, language = {en} } @misc{EsberBaier, author = {Esber, Said and Baier, Daniel}, title = {Real Options in the Assessment of New Products}, language = {en} } @inproceedings{KaiserBaier, author = {Kaiser, Matthias J. and Baier, Daniel}, title = {Approaching the Future with Multiple Scenario Analysis including Two-Mode Clustering Procedures}, language = {en} } @techreport{BaierReseSand, author = {Baier, Daniel and Rese, Alexandra and Sand, Nicolai}, title = {Innovationspotenzialanalyse Brandenburgische Geoinformations-, IKT-und Medienwirtschaft}, publisher = {BTU, Lehrstuhl f{\"u}r Marketing und Innovationsmanagement}, address = {Cottbus}, pages = {82}, abstract = {Ergebnisse einer Unternehmensrecherche und -befragung im Auftrag der Branchentransferstelle Geoinformationswirtschaft, Branchentransferstelle IKT und Medien sowie der ZukunftAgentur Brandenburg, Projekt Koordination Innovationsstrategien}, language = {de} } @misc{BaierStueber, author = {Baier, Daniel and St{\"u}ber, Eva}, title = {Acceptance of Recommendations to Buy in Online Retailing}, language = {en} } @incollection{SelkaBaier, author = {Selka, Sebastian and Baier, Daniel}, title = {Pr{\"a}ferenzstruktur bei mobilen kollaborativen Anwendungen am Beispiel mobiler Spiele: Eine conjointanalytische Bestandsaufnahme}, series = {The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus}, booktitle = {The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus}, publisher = {Swiridoff}, address = {K{\"u}nzelsau}, isbn = {978-3-89929-207-7}, pages = {289 -- 303}, abstract = {In diesem Beitrag wird untersucht, ob die Pr{\"a}ferenzstruktur von Konsumenten auch in innovativen Startup-M{\"a}rkten valide gemessen werden kann}, language = {de} } @misc{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Success factors for the innovation management in networks of small and medium enterprises}, language = {en} } @misc{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Regionalmarketing f{\"u}r den Wirtschaftsraum Schraden}, language = {de} } @article{KochSchulzBaier, author = {Koch, Matthias and Schulz, Peter and Baier, Daniel}, title = {Entwicklungsstand und -perspektiven der Internet- und eCommerce-Aktivit{\"a}ten von KMU am Beispiel der Baubranche}, language = {de} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {E-Commerce in der Bauwirtschaft}, language = {de} } @techreport{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Chancen und Risiken f{\"u}r ein regionales One-Stop-Shop-Modellprojekt - Entwicklung von Gestaltungsempfehlungen f{\"u}r One-Stop-Shops f{\"u}r Existenzgr{\"u}nder/innen in Brandenburg}, publisher = {Lehrstuhl f{\"u}r Marketing und Innovationsmanagement}, address = {Cottbus}, pages = {123}, language = {de} } @article{BaierQueitschFreund, author = {Baier, Daniel and Queitsch, Marko and Freund, Steffen}, title = {Erfolgsfaktoren f{\"u}r das Innovationsmanagement in Netzwerken aus KMU und Forschungseinrichtungen : eine empirische Untersuchung}, language = {de} } @incollection{QueitschBaier, author = {Queitsch, Marko and Baier, Daniel}, title = {Planung strategischer Innovationsprojekte in Unternehmensnetzwerken mit Hilfe stochastischer Modellierung}, language = {de} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Conflicts in new product development: frequency, consequences, and handling recommendations}, language = {en} } @inproceedings{BaierQueitsch, author = {Baier, Daniel and Queitsch, Marko}, title = {e-Detailing, ein Trend mit Zukunft? Neue Anforderungen und innovative Konzepte}, language = {de} } @inproceedings{BaierFreund, author = {Baier, Daniel and Freund, Steffen}, title = {Performance of R\&D Cooperations: an Investigation of the Key Factors}, language = {en} } @inproceedings{GaulBoeckenholtBaier, author = {Gaul, Wolfgang and B{\"o}ckenholt, Ingo and Baier, Daniel}, title = {PC-gest{\"u}tztes Marketing-Management}, language = {de} } @book{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Marktforschung und Marketing-Management : computerbasierte Entscheidungsunterst{\"u}tzung}, edition = {2. Auflage}, publisher = {M{\"u}nchen}, address = {Oldenbourg}, isbn = {3-486-22877-3}, pages = {XVII, 386}, language = {de} } @inproceedings{BaierGaulWartenberg, author = {Baier, Daniel and Gaul, Wolfgang and Wartenberg, Frank}, title = {Positioning Analysis Using Knowledge Based Support}, language = {en} } @incollection{BaierGoecks, author = {Baier, Daniel and G{\"o}cks, Marc-Steffen}, title = {eLearning-Module im Notebook University-Einsatz}, language = {de} } @incollection{GoecksBaier, author = {G{\"o}cks, Marc-Steffen and Baier, Daniel}, title = {Evaluationen als Maßnahme zur Qualit{\"a}tssicherung bei der Entwicklung von eLearning-Modulen.}, language = {de} } @incollection{GoecksBaier, author = {G{\"o}cks, Marc-Steffen and Baier, Daniel}, title = {Entwicklung von eLearning-Modulen aus den Bereichen "eCommerce" und "Multimediarecht"}, series = {eLearning in der Hochschule}, booktitle = {eLearning in der Hochschule}, editor = {Fellbaum, Klaus and G{\"o}cks, Marc-Steffen}, publisher = {Shaker}, address = {Aachen}, isbn = {3-8322-2531-5}, pages = {43 -- 52}, language = {de} } @inproceedings{SchmidtBaier, author = {Schmidt, Sabine and Baier, Daniel}, title = {System Dynamics Based Prediction of New Product Diffusion: An Evaluation}, series = {Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), 2005}, booktitle = {Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), 2005}, editor = {Haasis, Hans-Dietrich}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {3-540-32537-9}, pages = {625 -- 630}, language = {en} } @techreport{ReseBaeslerWolletal., author = {Rese, Alexandra and B{\"a}sler, Maurice and Woll, Ralf and Baier, Daniel}, title = {Entwicklung eines Kommunikationskonzeptes f{\"u}r die Produktentwicklung}, language = {de} } @article{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Ein computergest{\"u}tzter Einstieg ins Computer Aided Marketing}, language = {de} }