@article{BaierUttenweilerKraemeretal., author = {Baier, Daniel and Uttenweiler, Viktor and Kr{\"a}mer, Thomas and Nagel, Hans-Helmut}, title = {Versuch der Validisierung einer Reflexaudiometrie am Neugeborenen durch automatisierte Bildauswertung}, language = {de} } @inproceedings{Baier, author = {Baier, Daniel}, title = {Simultaneous Approaches for Model Selection in Latent Class Metric Conjoint Analysis}, language = {en} } @inproceedings{SchmidtBaier, author = {Schmidt, Sabine and Baier, Daniel}, title = {Dynamic Modelling of Diffusion for Complex Products and Systems}, language = {en} } @inproceedings{BaierKaiser, author = {Baier, Daniel and Kaiser, Matthias J.}, title = {Two-Mode Clustering Approaches for Scenario Evaluation in Higher Education}, language = {en} } @inproceedings{BaierBuder, author = {Baier, Daniel and Buder, Andr{\´e}}, title = {Model Selection in Latent Class Metric Conjoint Analysis: Sequential and Simultaneous Approaches}, language = {en} } @inproceedings{Baier, author = {Baier, Daniel}, title = {Additive Clustering Techniques for Market Segmentation: An Empirical Comparison Using Real and Simulated Data}, language = {en} } @inproceedings{SchmidtBaier, author = {Schmidt, Sabine and Baier, Daniel}, title = {A System Dynamics Approach of Network Externalities for the Diffusion of Complex Products}, language = {en} } @inproceedings{BaierBuder, author = {Baier, Daniel and Buder, Andr{\´e}}, title = {Identifying the Number of Classes in Hierarchical Bayes Latent Class Metric Conjoint Analysis}, language = {en} } @article{BaierOexlerWartenberg, author = {Baier, Daniel and Oexler, Petra and Wartenberg, Frank}, title = {Konzeption und Umsetzung einer marktorientierten Citylogistik}, language = {de} } @article{WartenbergKruegerBaier, author = {Wartenberg, Frank and Kr{\"u}ger, Lutz and Baier, Daniel}, title = {Marketing meßbar machen - Der Erfolg von speziellen Marketingmaßnahmen wird bei Upjohn quantifiziert}, language = {de} } @misc{BaierKruegerWartenberg, author = {Baier, Daniel and Kr{\"u}ger, Lutz and Wartenberg, Frank}, title = {Effizienter Außendiensteinsatz - Modellierte Realit{\"a}t}, series = {Absatzwirtschaft : Schriften zum Marketing}, journal = {Absatzwirtschaft : Schriften zum Marketing}, number = {7}, pages = {68 -- 72}, language = {de} } @article{GaulBaierApergis, author = {Gaul, Wolfgang and Baier, Daniel and Apergis, Apostoulos}, title = {Testmarktsimulationsverfahren in Deutschland - Eine vergleichende Analyse}, language = {de} } @incollection{ReseBaierKutschke, author = {Rese, Alexandra and Baier, Daniel and Kutschke, Anke}, title = {M{\"a}rkte der Zukunft: Akzeptanz und Pr{\"a}ferenzen {\"a}lterer Menschen hinsichtlich des Einsatzes intelligenter und assistierender Technik im Alltag}, language = {de} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {One-Stop Shops for founders of a new business: typology and recommendations for their establishment in Brandenburg}, language = {en} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Der Einfluss von Maßnahmen zur Vermittlung von Gr{\"u}ndungswissen auf Kompetenzen und Gr{\"u}ndungsbereitschaft von Studierenden}, language = {de} } @inproceedings{ReseSandBaier, author = {Rese, Alexandra and Sand, Nicolai and Baier, Daniel}, title = {Relevance and contribution of promotor networks in cross-company innovation projects: an empirical investigation}, language = {de} } @inproceedings{BaierStueber, author = {Baier, Daniel and St{\"u}ber, Eva}, title = {Acceptance of Recommendations to Buy in Online Retailing and Their Effect on Customer Satisfaction}, language = {en} } @misc{BaierPolasek, author = {Baier, Daniel and Polasek, Wolfgang}, title = {Marketing and Regional Sales: Evaluation of Expenditure Strategies by Spatial Sales Response Functions}, language = {en} } @misc{AbuAssabBaierKuehne, author = {Abu-Assab, Samah and Baier, Daniel and K{\"u}hne, Mirko}, title = {Preference Analysis and Product Design in Markets for Elderly People: A Comparison of Methods and Approaches}, language = {en} } @misc{EsberBaier, author = {Esber, Said and Baier, Daniel}, title = {Monte Carlo Methods in the Assessment of New Products - A Comparison of Different Approaches}, language = {en} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Evaluation of Business Planning Courses with Respect to Students' Competencies, Entrepreneurial Intent and Students' Cooperation}, language = {en} } @inproceedings{ReseSandBaier, author = {Rese, Alexandra and Sand, Nicolai and Baier, Daniel}, title = {Group Identity and Group Interaction in Innovation Networks}, language = {en} } @incollection{FlisakBaier, author = {Flisak, Iwona and Baier, Daniel}, title = {Unterschiede und Gemeinsamkeiten bei der Attraktivit{\"a}tsbewertung von Einkaufsorten im Lebensmitteleinzelhandel am Beispiel der deutsch-polnischen Grenzregion}, language = {pl} } @incollection{BaierStueber, author = {Baier, Daniel and St{\"u}ber, Eva}, title = {Recommendations to Buy in Online Retailing and Their Acceptance}, language = {en} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Modelling antecedents and consequences of cooperative learning in business planning courses}, language = {en} } @inproceedings{GiurcaSchmittBaier, author = {Giurca, Adrian and Schmitt, Ingo and Baier, Daniel}, title = {Performing Conjoint Analysis within a Logic-based Framework}, series = {2011 Federated Conference on Computer Science and Information Systems (FedCSIS 2011), Szczecin, Poland, 18 - 21 September 2011}, booktitle = {2011 Federated Conference on Computer Science and Information Systems (FedCSIS 2011), Szczecin, Poland, 18 - 21 September 2011}, publisher = {IEEE}, address = {Piscataway, NJ}, isbn = {978-1-457-70041-5}, pages = {261 -- 268}, language = {en} } @techreport{BaierReseHippetal., author = {Baier, Daniel and Rese, Alexandra and Hipp, Christiane and Lange, Astrid and Steuer, Juliane and Weinecke, Gabriele and Specht, Dieter and Braunisch, Dirk and Schulz, Thomas}, title = {Entwicklung einer Gr{\"u}ndungs- und Teamkompetenzwerkstatt f{\"u}r fachheterogene Studien- und Gr{\"u}ndungsteams (EXIST-GTW)}, language = {de} } @inproceedings{JiBaier, author = {Ji, Hui and Baier, Daniel}, title = {Differences in Students' Appreciation of Multimedia Supported Teaching and Learning - Using German and Chinese Students as an Example}, series = {Crossing Borders - Diversity in Higher Education (Migration, Integration and Lifelong Learning), papers from the 17th Annual Conference of the European Access Network, Berlin, 30th June - 2nd July 2008}, booktitle = {Crossing Borders - Diversity in Higher Education (Migration, Integration and Lifelong Learning), papers from the 17th Annual Conference of the European Access Network, Berlin, 30th June - 2nd July 2008}, editor = {Cooper, Michael}, publisher = {European Access Network, University of Westminster}, address = {London}, pages = {33 -- 47}, language = {en} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Networks of Promotors as Success Factor for Radical Innovation: Theoretical Considerations and Empirical Findings}, language = {en} } @inproceedings{SaennBaier, author = {S{\"a}nn, Alexander and Baier, Daniel}, title = {Lead Users and Non-Lead Users: Do Their Preference Really Differ in Product Design?}, language = {en} } @inproceedings{KutschkeReseBaier, author = {Kutschke, Anke and Rese, Alexandra and Baier, Daniel}, title = {Kristallisationspunkte in Clustern: Universit{\"a}ten als Ausgangspunkt von Netzwerken im Bereich innovativer Energietechnologien}, language = {de} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Developing and Implementing a Start-Up and Team Skills Laboratory for Functionally Heterogeneous Teams at the Brandenburg University of Technology Cottbus}, language = {en} } @incollection{Baier, author = {Baier, Daniel}, title = {Marktorientierte Gestaltung von Produkten und Dienstleistungen: Marketing und Innovationsmanagement an der BTU Cottbus seit 2000}, series = {Gr{\"u}ndung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus}, booktitle = {Gr{\"u}ndung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus}, editor = {Albach, Horst and Baier, Daniel and Mißler-Behr, Magdalena}, publisher = {Eul}, address = {Lohmar}, isbn = {3-8441-0198-5}, pages = {95 -- 106}, language = {de} } @misc{StueberSchreiberBaier, author = {St{\"u}ber, Eva and Schreiber, Stefanie and Baier, Daniel}, title = {Die Bedeutung der Personalisierung im Internethandel - Eine SERVQUAL-basierte Wirkungsmessung am Beispiel einer Internetapotheke}, series = {Marketing ZFP - Journal of Research and Management}, volume = {34}, journal = {Marketing ZFP - Journal of Research and Management}, number = {3}, issn = {0344-1369}, doi = {10.15358/0344-1369-2012-3-165}, pages = {165 -- 178}, language = {de} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {What Methods and Instruments Do Innovation Networks Use? Findings From a Survey}, series = {Innovation Communities : Teamworking of Key Persons - A Success Factor in Radical Innovation}, booktitle = {Innovation Communities : Teamworking of Key Persons - A Success Factor in Radical Innovation}, editor = {Fichter, Klaus and Beucker, Severin}, publisher = {Springer}, address = {Berlin}, isbn = {978-3-642-22127-9}, pages = {270 -- 276}, language = {en} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {How different must members of innovation networks be in order to be innovative?}, series = {16th Annual Interdisciplinary Entrepreneurship Conference (G-Forum 2012), Potsdam, November 8-9, 2012}, booktitle = {16th Annual Interdisciplinary Entrepreneurship Conference (G-Forum 2012), Potsdam, November 8-9, 2012}, publisher = {F{\"o}rderkreis Gr{\"u}ndungs-Forschung e.V.}, language = {en} } @techreport{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Empirische Untersuchung von Innovation Communities (EmpirIC)}, pages = {12}, language = {de} } @inproceedings{SaennBaier, author = {S{\"a}nn, Alexander and Baier, Daniel}, title = {Lead Users and Non-Lead Users: Breakthrough Preferences Measured by Online Analysis}, series = {The R\&D Management Conference 2012 May 23-25, 2012, Grenoble - France, Creating \& Capturing Value through R\&D Management and Innovation, book of abstracts}, booktitle = {The R\&D Management Conference 2012 May 23-25, 2012, Grenoble - France, Creating \& Capturing Value through R\&D Management and Innovation, book of abstracts}, publisher = {Agence Prisme, Pierre Jayet}, address = {Grenoble}, isbn = {978-0-9559367-4-6}, pages = {S. 44}, language = {en} } @incollection{SaennBaier, author = {S{\"a}nn, Alexander and Baier, Daniel}, title = {Lead User Identification Based in Conjoint Analysis Based Product Design}, series = {Challenges at the Interface of Data Analysis, Computer Science, and Optimization}, booktitle = {Challenges at the Interface of Data Analysis, Computer Science, and Optimization}, editor = {Gaul, Wolfgang and Geyer-Schulz, Andreas and Schmidt-Thieme, Lars and Kunze, Jonas}, publisher = {Springer}, address = {Heidelberg [u.a.]}, isbn = {978-3-642-24465-0}, pages = {521 -- 528}, language = {en} } @misc{ReseGemuendenBaier, author = {Rese, Alexandra and Gem{\"u}nden, Hans-Georg and Baier, Daniel}, title = {"Too many Cooks Spoil the Broth": Key Persons and Their Roles in Inter-Organizational Innovations}, series = {Creativity and Innovation Management}, volume = {22}, journal = {Creativity and Innovation Management}, number = {4}, doi = {10.1111/caim.12034}, pages = {390 -- 407}, abstract = {Key persons can play an important role in the development and diffusion of new products, processes or technologies. Their functions, contributions and interactions within companies have been subject to numerous investigations. From a theoretical point of view, promotor theory focuses on several specialists to overcome different barriers to innovation, while champion theory concentrates on generalists playing multiple roles. Empirical results point to generalists being better suited for highly innovative projects, but on the other hand different roles should preferably be played by different key persons. A central gap in the literature is that this issue has not been investigated sufficiently so far in an inter-organizational context. The questions are: Is role accumulation beneficial for innovation project performance with respect to the key persons? Is role accumulation even more advantageous with increasing degrees of innovativeness? A sample of 107 innovation projects where small and medium-sized enterprises take part is used as a unit of analysis. The network manager served as the respondent. A measurement approach based on an extended Rasch scale was introduced for this purpose. The results show that indeed 'too many cooks spoil the broth': Instead of many single-role players in each organization, we need a few multiple role players in an inter-organizational context.}, language = {en} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Kommunikation und Austausch zwischen Akteuren in unternehmens{\"u}bergreifenden Innovationsprojekten von KMUs und Forschungseinrichtungen als Erfolgsvariable}, series = {Kommunikation kleiner und mittlerer Unternehmen}, booktitle = {Kommunikation kleiner und mittlerer Unternehmen}, editor = {Meyer, J{\"o}rn-Axel}, publisher = {Eul}, address = {Lohmar}, isbn = {978-3-8441-0251-2}, pages = {185 -- 200}, language = {de} } @misc{BaierSaenn, author = {Baier, Daniel and S{\"a}nn, Alexander}, title = {Lead User bei der Entwicklung neuer Produkte}, series = {Das Wirtschaftsstudium : wisu}, volume = {42}, journal = {Das Wirtschaftsstudium : wisu}, number = {6}, issn = {0340-3084}, pages = {799 -- 805}, language = {de} } @incollection{RumstadtBaier, author = {Rumstadt, Susanne and Baier, Daniel}, title = {Image Feature Selection for Market Segmentation: A Comparison of Alternative Approaches}, series = {Data Analysis, Machine Learning and Knowledge Discovery}, booktitle = {Data Analysis, Machine Learning and Knowledge Discovery}, editor = {Spiliopoulou, Myra and Schmidt-Thieme, Lars and Janning, Ruth}, publisher = {Springer}, address = {Heidelberg [u.a.]}, isbn = {978-3-319-01595-8}, url = {http://nbn-resolving.de/http://www.springer.com/statistics/computational+statistics/book/978-3-319-01594-1}, pages = {217 -- 225}, language = {en} } @incollection{BaierPolasek, author = {Baier, Daniel and Polasek, Wolfgang}, title = {Modelling Spatial Effects in Regression Analysis - Approaches and Applications}, series = {Quantitative methods for modelling and forecasting economic processes}, booktitle = {Quantitative methods for modelling and forecasting economic processes}, editor = {Pociecha, J{\´o}zef}, publisher = {Cracow University of Economics Press}, address = {Krak{\´o}w}, isbn = {978-83-7252-652-6}, pages = {9 -- 22}, language = {en} } @incollection{PolasekBaier, author = {Polasek, Wolfgang and Baier, Daniel}, title = {Demometric Forecasting with Principal Components of the Population Structure}, series = {Quantitative methods for modelling and forecasting economic processes}, booktitle = {Quantitative methods for modelling and forecasting economic processes}, editor = {Pociecha, J{\´o}zef}, publisher = {Cracow University of Economics Press}, address = {Krak{\´o}w}, isbn = {978-83-7252-652-6}, pages = {23 -- 31}, language = {en} } @misc{LoefflerBaier, author = {L{\"o}ffler, Stephanie and Baier, Daniel}, title = {Using critical incidents to validate the direct measurement of attribute importance and performance when analyzing services}, series = {Journal of Service Science and Management}, volume = {6}, journal = {Journal of Service Science and Management}, number = {5a}, issn = {1940-9893}, pages = {1 -- 11}, abstract = {Since its introduction into the marketing literature by Martilla and James, the Importance-Performance Analysis has proven multiple times to be a cost-effective technique for measuring attribute importance and performance of services for the customer. Additionally, it gives managers valuable hints in order to improve their products and services. However, despite a long list of successful applications overtime one critical aspect remains—the validation of the importance values by direct measurement. Besides the limitations and critics that accompanied with stated importance techniques, a lot of research results show that it is better to use direct methods in place of indirect measures. Some researchers suggest measuring the customers' priority structure to compensate the critical points within the direct questioning. This study shows how the critical incident technique can be helpful for the validation of such results.}, language = {en} } @misc{SelkaBaier, author = {Selka, Sebastian and Baier, Daniel}, title = {Kommerzielle Anwendung auswahlbasierter Verfahren der Conjointanalyse: Eine empirische Untersuchung zur Validit{\"a}tsentwicklung}, series = {Marketing Zeitschrift f{\"u}r Forschung und Praxis}, volume = {36}, journal = {Marketing Zeitschrift f{\"u}r Forschung und Praxis}, number = {1}, issn = {0344-1369}, pages = {54 -- 64}, language = {de} } @incollection{SchmittBaier, author = {Schmitt, Ingo and Baier, Daniel}, title = {Logic Based Conjoint Analysis Using the Commuting Quantum Query Language}, series = {Algorithms from and for Nature and Life: Classification and Data Analysis}, booktitle = {Algorithms from and for Nature and Life: Classification and Data Analysis}, editor = {Lausen, Berthold and Poel, Dirk van den and Ultsch, Alfred}, publisher = {Springer}, address = {Heidelberg-Berlin}, isbn = {978-3-319-00035-0}, pages = {481 -- 490}, language = {en} } @incollection{Baier, author = {Baier, Daniel}, title = {Bayesian Methods for Conjoint Analysis-Based Prediction: Do We Still Need Latent Classes?}, series = {German-Japanese Interchange of Data Analysis Results}, booktitle = {German-Japanese Interchange of Data Analysis Results}, editor = {Gaul, Wolfgang and Geyer-Schulz, Andreas and Baba, Yasumasa and Okada, Akinori}, publisher = {Springer}, address = {Heidelberg-Berlin}, isbn = {978-3-319-01263-6}, pages = {103 -- 113}, language = {en} } @incollection{SelkaBaierKurz, author = {Selka, Sebastian and Baier, Daniel and Kurz, Peter}, title = {The Validity of Conjoint Analysis: An Investigation of Commercial Studies Over Time}, series = {Data Analysis, Machine Learning and Knowledge Discovery}, booktitle = {Data Analysis, Machine Learning and Knowledge Discovery}, editor = {Spiliopoulou, Myra and Schmidt-Thieme, Lars and Janning, Ruth}, publisher = {Springer}, address = {Heidelberg-Berlin}, isbn = {978-3-319-01595-8}, pages = {227 -- 234}, language = {en} } @incollection{KutschkeReseBaier, author = {Kutschke, Anke and Rese, Alexandra and Baier, Daniel}, title = {Kristallisationspunkte in Clustern: Universit{\"a}ten als Ausgangspunkte von Netzwerken im Bereich innovativer Energietechnologien}, series = {Wertsch{\"o}pfungskompetenz und Unternehmertum}, booktitle = {Wertsch{\"o}pfungskompetenz und Unternehmertum}, editor = {Pechlaner, Harald and Doepfer, Benedict}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-00922-9}, pages = {145 -- 163}, language = {de} } @misc{SaennKrimmlingBaieretal., author = {S{\"a}nn, Alexander and Krimmling, Jana and Baier, Daniel and Ni, Ming}, title = {Lead User Intelligence for Complex Product Development - the Case of Industrial IT-Security Solutions}, series = {International Journal of Technology Intelligence and Planning}, volume = {9}, journal = {International Journal of Technology Intelligence and Planning}, number = {3}, issn = {1740-2840}, pages = {232 -- 249}, abstract = {Nowadays, the lead user method is a state of the art method used to generate breakthrough innovations for the new product development. Since the lead user method was successfully applied in generating simple products for business-to-business environments, the contribution of lead users in a complex product environment is highly controversial. This research adopts this to generate future complex IT-security solutions for business-to-business environments in the energy sector. The combined approach of lead user intelligence and voice of the customer techniques is expected to lower the risk of an unreliable product development and to fasten the lead user method. The empirical findings show an appropriate lead user method fitting small- and medium-sized enterprises (SMEs) restricted resources and requirements of effective research and development processes in a high-technology environment. It further enables SMEs to specify and parameterise future products according to reliable and user verified data within development processes.}, language = {en} } @misc{LoefflerBaier, author = {L{\"o}ffler, Stephanie and Baier, Daniel}, title = {Bayesian Conjoint Analysis in Water Park Pricing: A New Approach Taking Varying Part Worths for Attribute Levels into Account}, series = {Journal of Service Science and Management}, volume = {8}, journal = {Journal of Service Science and Management}, number = {1}, issn = {1940-9893}, pages = {46 -- 56}, abstract = {Nowadays, the application of conjoint analysis for measuring customers' preferences for goods and services is wide-spread in marketing. A sample of customers is confronted with fictive offers and asked for evaluations. From these responses part worths for attribute levels of the offers are estimated and used to develop an optimal design and pricing for an offer. However, especially in tourism, it can be observed that attribute importance not only differs between customers but also varies over a single customer's usage situations and her/his mood. In this paper, we propose a measurement approach that respects this variation. Part worths are stochastically modeled and estimated using Bayesian procedures. The approach is applied to design and price a water park.}, language = {en} } @incollection{BaierReseSchreiber, author = {Baier, Daniel and Rese, Alexandra and Schreiber, Stefanie}, title = {Analyzing Online Reviews to Measure Technology Acceptance at the Point of Scale: The Case of IKEA}, series = {Successful Technological Integration for Competitive Advantage in Retail Settings}, booktitle = {Successful Technological Integration for Competitive Advantage in Retail Settings}, editor = {Pantano, Eleonora}, publisher = {IGI Global}, address = {Hershey, PA}, isbn = {978-1-4666-8297-9}, doi = {10.4018/978-1-4666-8297-9.ch008}, pages = {168 -- 189}, language = {en} } @misc{HomfeldtReseBrenneretal., author = {Homfeldt, Felix and Rese, Alexandra and Brenner, Hanno and Baier, Daniel and Sch{\"a}fer, Fabio}, title = {Identification and Generation of Innovative Ideas in the Procurement of the Automotive Industry: The Case of AUDI AG}, series = {International Journal of Innovation Management}, volume = {21}, journal = {International Journal of Innovation Management}, number = {7}, issn = {1363-9196}, doi = {10.1142/S1363919617500530}, pages = {31}, language = {en} } @inproceedings{SchreiberBaier, author = {Schreiber, Stefanie and Baier, Daniel}, title = {Multivariate Landing Page Optimization Using Hierarchical Bayes Choice-Based Conjoint}, series = {Data Science, Learning by Latent Structures, and Knowledge Discovery}, booktitle = {Data Science, Learning by Latent Structures, and Knowledge Discovery}, editor = {Lausen, Berthold and Krolak-Schwerdt, Sabine and B{\"o}hmer, Matthias}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {978-3-662-44982-0}, doi = {10.1007/978-3-662-44983-7_41}, pages = {465 -- 474}, language = {en} } @misc{ReseBaierGeyerSchulzetal., author = {Rese, Alexandra and Baier, Daniel and Geyer-Schulz, Andreas and Schreiber, Stefanie}, title = {How augmented reality apps are accepted by consumers: a comparative analysis using scales and opinions}, series = {Technological Forecasting and Social Change}, volume = {124}, journal = {Technological Forecasting and Social Change}, issn = {0040-1625}, doi = {10.1016/j.techfore.2016.10.010}, pages = {306 -- 319}, abstract = {Increasingly, retailers rely on interactive technologies to improve consumers' shopping experiences. On the one side, interactive kiosks and smart mirrors make use of dedicated devices and software to explain, configure, and recommend products. On the other side, computer programs - so-called apps - are installed on the consumer's own device for the same purpose. They can be used at home, or - if installed on a mobile device - in retail outlets or on the move. In all cases, augmented reality (AR) can support these purposes by placing virtual content (e.g. newfurniture) in a real environment (the consumer's home). The overall perception and acceptance toward such interactive technologies are discussed in this paper. Users' perceptions and experiences are measured by applying a modified technology acceptance model (TAM). Four experiments, two with marker-based and two with markerless AR apps are presented to support the generalization of the results, the measurement models and the measurement approach. The results are satisfactory with regard to the robustness of the TAM model. However, the relative importance of hedonic (enjoyment, pleasure, fun) and utilitarian (information) aspects varies for different kinds of AR apps and has to be considered for improvement to occur. From a measurement point of view the acquiescence bias has to be dealt with when developing scale items.}, language = {en} } @misc{KutschkeReseBaier, author = {Kutschke, Anke and Rese, Alexandra and Baier, Daniel}, title = {The Effects of Locational Factors on the Performance of Innovation Networks in the German Energy Sector}, series = {Sustainability}, volume = {8}, journal = {Sustainability}, number = {12}, issn = {2071-1050}, doi = {10.3390/su8121281}, pages = {1281}, abstract = {Locational factors, like the quantity and quality of skilled labour, demanding customers, competitors, supporting industries, and research institutions, are assumed to have an influence on the competitiveness of a region and the performance of the regional actors. However, few studies focus on this topic from an innovation network perspective in the energy sector. Our study tries to close this gap: a sample of 128 German innovation networks of companies and research institutes in the energy sector is used to analyse the effects of locational factors on the performance (effectiveness) of innovation projects. Based on the distinctions in Porter's Diamond Model, we find that two locational factors—the quality and quantity of the demand conditions and skilled labour—have positive effects. In contrast to the widespread assumption in the literature we could not find evidence for positive impacts on the quality and quantity of the competitive environment. In fact, the effect on performance was negative.}, language = {en} } @misc{ReseKutschkeBaier, author = {Rese, Alexandra and Kutschke, Anke and Baier, Daniel}, title = {Analyzing the relative influence of supply side, demand side and regulatory factors on the success of collaborative energy innovation projects}, series = {International Journal of Innovation Management}, volume = {20}, journal = {International Journal of Innovation Management}, number = {2}, issn = {1363-9196}, doi = {10.1142/S1363919616500298}, pages = {1650029}, abstract = {The analysis of the importance of supply side and demand side factors with regard to innovative behavior is quite old. In this paper, these two categories are used to distinguish and examine the relevance of several success factors for collaborative innovation projects on the firm level in the German energy sector. The literature emphasizes that solving environmental problems requires extensive technological change. On the other hand, due to higher prices the market push is weaker. Regulatory factors are therefore designed to stimulate environmental innovations. The relative influence of these three categories on project performance is investigated on the basis of a sample of 128 German collaborative energy innovation projects in the development phase using a scale-based approach and structural equation modeling at the firm level. The results confirm the importance of supply side factors followed by demand side factors. In contrast to literary assumptions, R\&D subsidies played no significant role.}, language = {en} } @incollection{BoettcherNaundorfBaier, author = {B{\"o}ttcher, Thomas and Naundorf, Robert and Baier, Daniel}, title = {A Statistical Software Package for Image Data Analysis in Marketing}, series = {Data Science, Learning by Latent Structures, and Knowledge Discovery}, booktitle = {Data Science, Learning by Latent Structures, and Knowledge Discovery}, editor = {Lausen, Berthold and Krolak-Schwerdt, Sabine and B{\"o}hmer, Matthias}, publisher = {Springer}, address = {Berlin, Heidelberg}, isbn = {978-3-662-44982-0}, doi = {10.1007/978-3-662-44983-7}, pages = {217 -- 227}, language = {en} } @inproceedings{BaierPełkaRybickaetal., author = {Baier, Daniel and Pełka, Marcin and Rybicka, Aneta and Schreiber, Stefanie}, title = {Ratings-/Rankings-Based Versus Choice-Based Conjoint Analysis for Predicting Choices}, series = {Data Science, Learning by Latent Structures, and Knowledge Discovery}, booktitle = {Data Science, Learning by Latent Structures, and Knowledge Discovery}, editor = {Lausen, Berthold and Krolak-Schwerdt, Sabine and B{\"o}hmer, Matthias}, publisher = {Springer}, address = {Heidelberg [u.a.]}, isbn = {978-3-662-44983-7}, doi = {10.1007/978-3-662-44983-7_18}, pages = {205 -- 216}, language = {en} } @misc{EimeckeBaumertBaier, author = {Eimecke, J{\"o}rgen and Baumert, Katrin and Baier, Daniel}, title = {Applying the Repertory Grid Method for Technology Forecasting - Civil Unmanned Aviation Systems for Germany}, series = {Management and Production Engineering Review}, volume = {8}, journal = {Management and Production Engineering Review}, number = {3}, issn = {2082-1344}, pages = {22 -- 30}, language = {en} } @incollection{VoeklerBaier, author = {V{\"o}kler, Sascha and Baier, Daniel}, title = {Solving Product Line Design Optimization Problems Using Stochastic Programming}, series = {Data Analysis, Machine Learning and Knowledge Discovery}, booktitle = {Data Analysis, Machine Learning and Knowledge Discovery}, editor = {Spiliopoulou, Myra and Schmidt-Thieme, Lars and Janning, Ruth}, publisher = {Springer}, address = {Heidelberg-Berlin}, isbn = {978-3-319-01595-8}, pages = {235 -- 243}, language = {en} } @inproceedings{ReseSandBaier, author = {Rese, Alexandra and Sand, Nicolai and Baier, Daniel}, title = {Innovation Communities: Investigating Innovation Networks at the Interpersonal Level}, language = {en} } @inproceedings{EimeckeBaumertBaier, author = {Eimecke, J{\"o}rgen and Baumert, Katrin and Baier, Daniel}, title = {Applying the Repertory Grid Method for Technology Forecasting - Civil Unmanned Aviation Systems for Germany}, series = {Proceedings, 19th QMOD-ICQSS Conference International Conference on Quality and Service Sciences}, booktitle = {Proceedings, 19th QMOD-ICQSS Conference International Conference on Quality and Service Sciences}, editor = {Dahlgaard-Park, Su Mi and Dahlgaard, Jens J{\"o}rn}, publisher = {University Library Press}, address = {Lund}, isbn = {978-91-7623-086-2}, pages = {801 -- 813}, language = {en} } @inproceedings{BaierPełkaRybickaetal., author = {Baier, Daniel and Pełka, Marcin and Rybicka, Aneta and Schreiber, Stefanie}, title = {TCA/HB Compared to CBC/HB for Predicting Choices Among Multi-Attributed Products}, series = {Selected Papers of the 3rd German-Polish Symposium on Data Analysis and Applications}, booktitle = {Selected Papers of the 3rd German-Polish Symposium on Data Analysis and Applications}, editor = {Geyer-Schulz, Andreas and Pociecha, J{\´o}zef}, publisher = {KIT Scientific Publishing}, address = {Karlsruhe}, isbn = {978-3-7315-0581-5}, doi = {10.5445/KSP/1000058747}, url = {http://nbn-resolving.de/urn:nbn:de:0072-587471}, pages = {77 -- 87}, language = {en} } @inproceedings{ReseBaeslerBaier, author = {Rese, Alexandra and B{\"a}sler, Maurice and Baier, Daniel}, title = {Evaluating the effects of method-based tools on team decision making and team performance}, series = {Conference Proceedings, 15th International Product Development Management Conference, Hamburg, Germany, June 30 - July 1, 2008}, booktitle = {Conference Proceedings, 15th International Product Development Management Conference, Hamburg, Germany, June 30 - July 1, 2008}, publisher = {European Inst. for Advanced Studies in Management}, address = {Brussels}, language = {en} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Der Online-Weg zu den Privatkunden. Teil 2: E-Business, Branchenl{\"o}sungen, Untersuchung zum Implementierungsstand im Internet}, language = {de} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Aktuelle Entwicklungen im Stromhandel von Energieversorgungsunternehmen}, language = {de} } @incollection{KochReiffBaier, author = {Koch, Matthias and Reiff, Gerhard Willi and Baier, Daniel}, title = {Kundenzufriedenheitsanalyse und Benchmarking im industriellen Dienstleistungsmarkt}, language = {de} } @incollection{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Handel im liberalisierten Strommarkt}, language = {de} } @article{QueitschBaier, author = {Queitsch, Marko and Baier, Daniel}, title = {Computergest{\"u}tztes Innovationsmanagement in Wertsch{\"o}pfungsunternehmen}, language = {de} } @incollection{EimeckeBaumertBaier, author = {Eimecke, J{\"o}rgen and Baumert, Katrin and Baier, Daniel}, title = {Die Repertory-Grid-Technik als Methodik zur Technikvorausschau - Wie Elemente und Konstrukte erfasst und genutzt werden k{\"o}nnen}, series = {Technologie-Roadmapping - Zukunftsstrategien f{\"u}r Technologieunternehmen}, booktitle = {Technologie-Roadmapping - Zukunftsstrategien f{\"u}r Technologieunternehmen}, editor = {M{\"o}hrle, Martin G. and Isenmann, Ralf}, edition = {4. Aufl.}, publisher = {Springer Vieweg}, address = {Berlin}, isbn = {978-3-662-52708-5}, pages = {215 -- 230}, language = {de} } @inproceedings{SaennBaierRese, author = {S{\"a}nn, Alexander and Baier, Daniel and Rese, Alexandra}, title = {The Presumer Effect: Implementing the Customer's Voice to radical new product developement for High-Tech SME}, series = {Proceedings of the 20th International Product Development Management Conference, Paris, 2013}, booktitle = {Proceedings of the 20th International Product Development Management Conference, Paris, 2013}, publisher = {EISAM}, address = {Paris}, pages = {227 -- 228}, language = {en} } @inproceedings{ReseKutschkeBaier, author = {Rese, Alexandra and Kutschke, Anke and Baier, Daniel}, title = {Analyzing the Relative Influence of Available Supply Factors on the Successful Development of New Energy Technologies}, series = {Proceedings of the 20th International Product Development Management Conference}, booktitle = {Proceedings of the 20th International Product Development Management Conference}, publisher = {EIASM}, address = {Brussels}, abstract = {Die Paper werden begutachtet: The goal of the review process is to select a number of papers that will stimulate discussion and the development of new knowledge, with preference given to empirical research. Some of the papers will inevitably be more fully developed than others; however, it is hoped that each author will gain insights during the conference that will strengthen their research and introduce them to other scholars who share their interests. The review process examines over 300 submissions each year. Authors submit an extended abstract of about 500 words in length. This abstract should identify the central research question, introduce the most important references and describe the methodology, empirical base, analysis, and results. Each abstract is evaluated by two or three members of the scientific committee. All are senior professors who are well positioned internationally in the field. Each abstract is evaluated using the following points.}, language = {en} } @inproceedings{GiurcaBaierSchmitt, author = {Giurca, Adrian and Baier, Daniel and Schmitt, Ingo}, title = {What is in a Like? : Preference Aggregation on the Social Web}, series = {Data Science, Learning by Latent Structures, and Knowledge Discovery}, booktitle = {Data Science, Learning by Latent Structures, and Knowledge Discovery}, editor = {Lausen, Berthold and Krolak-Schwerdt, Sabine and B{\"o}hmer, Matthias}, publisher = {Springer}, address = {Heidelberg}, isbn = {978-3-662-44982-0}, doi = {10.1007/978-3-662-44983-7_38}, pages = {435 -- 444}, language = {en} } @incollection{BaierQueitschFreund, author = {Baier, Daniel and Queitsch, Marko and Freund, Steffen}, title = {Erfolgskaktoren f{\"u}r das Innovationsmanagement in Netzwerken aus KMU und Forschungseinrichtungen: Eine empirische Untersuchung}, language = {de} } @misc{ReseSchreiberBaier, author = {Rese, Alexandra and Schreiber, Stefanie and Baier, Daniel}, title = {Technology Acceptance Modeling of Augmented Reality at the Point of Sale: Can Surveys be Replaced by an Analysis of Online Reviews?}, series = {Journal of Retailing and Consumer Services}, volume = {21}, journal = {Journal of Retailing and Consumer Services}, number = {5}, doi = {10.1016/j.jretconser.2014.02.011}, pages = {869 -- 876}, abstract = {Online reviews by users have become an increasingly important source of information. This is true not only for new users of goods or services, but also for their producers. They extend the insight into the acceptance of new goods and services, e.g. at the point of sale, from a mere sales and usage quantity oriented point of view to a cause and effect oriented one. Since online reviews by consumers of many goods and services are nowadays widespread and easily available on the internet, the question arises whether their analysis can replace the more traditional approaches to measure technology acceptance, e.g., using questionnaires with TAM (Technology Acceptance Model) items. This paper tries to answer this question using IKEA's mobile catalogue app as an example. For comparisons reasons, data on the acceptance of the current version of this catalogue is collected in four different ways, (1) as answers to batteries of TAM items, (2) as assignments to pre-defined adjective pairs, (3) as textual likes and dislikes of users (simulating online reviews), and (4) as publicly available (real) reviews by users. The source for (1)-(3) is a survey with a sample of respondents, the source for (4) an online forum. The data is analyzed using partial least squares (PLS) for TAM modelling and text mining for pre-processing the textual data. The results are promising: it seems that data collection via surveys can be replaced - with some reservations - by the analysis of publicly available (real) online reviews.}, language = {en} } @incollection{BaierKohler, author = {Baier, Daniel and Kohler, Thomas}, title = {Technikvorausschau mittels Repertory-Grid-Verfahren Methodik und Praxisbeispiel}, series = {Technologie-Roadmapping : Zukunftsstrategien f{\"u}r Technologieunternehmen}, booktitle = {Technologie-Roadmapping : Zukunftsstrategien f{\"u}r Technologieunternehmen}, editor = {M{\"o}hrle, Martin G. and Isenmann, Ralf}, publisher = {Springer}, address = {Heidelberg [u.a.]}, isbn = {3-540-41906-3}, pages = {177 -- 192}, language = {de} } @inproceedings{KochMengBaier, author = {Koch, Matthias and Meng, Claudia and Baier, Daniel}, title = {E-Business in Energieversorungsunternehmen : Empirische Untersuchung des Implementierungsstandes und Nutzenbetrachtung am Beispiel innovativer Branchenl{\"o}sungen}, series = {Modelle im E-Business, die 4. Paderborner Fr{\"u}hjahrstagung des Fraunhofer-Anwendungszentrum f{\"u}r Logistikorientierte Betriebswirtschaft wurde am 11. April 2002 ausgerichtet}, booktitle = {Modelle im E-Business, die 4. Paderborner Fr{\"u}hjahrstagung des Fraunhofer-Anwendungszentrum f{\"u}r Logistikorientierte Betriebswirtschaft wurde am 11. April 2002 ausgerichtet}, editor = {Dangelmeier, Wilhelm}, publisher = {Fraunhofer-Anwendungszentrum f{\"u}r Logistikorientierte Betriebswirtschaft}, address = {Paderborn}, isbn = {3-931466-97-3}, pages = {659 -- 679}, language = {de} } @incollection{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Elektronische Marktpl{\"a}tze in der Bauwirtschaft - Innovative Potenziale f{\"u}r die Vergabe und Abwicklung von Bauleistungen}, series = {Innovationen im E-Business, die 5. Paderborner Fr{\"u}hjahrstagung des Fraunhofer-Anwendungszentrum f{\"u}r Logistikorientierte Betriebswirtschaft wurde am 10. April 2003 ausgerichtet}, booktitle = {Innovationen im E-Business, die 5. Paderborner Fr{\"u}hjahrstagung des Fraunhofer-Anwendungszentrum f{\"u}r Logistikorientierte Betriebswirtschaft wurde am 10. April 2003 ausgerichtet}, editor = {Dangelmeier, Wilhelm}, publisher = {Fraunhofer-Anwendungszentrum Logistikorientierte Betriebswirtschaft}, address = {Paderborn}, isbn = {3-931466-99-X}, pages = {71 -- 79}, language = {de} } @incollection{Baier, author = {Baier, Daniel}, title = {Marketing und Innovationsmanagement in Wertsch{\"o}pfungsnetzwerken}, language = {de} } @inproceedings{BruschBaierTreppa, author = {Brusch, Michael and Baier, Daniel and Treppa, Antje}, title = {Conjoint Analysis and Stimulus Presentation - a Comparison of Alternative Methods}, series = {Classification, clustering and data analysis : recent advances and applications, Krakau 2002}, booktitle = {Classification, clustering and data analysis : recent advances and applications, Krakau 2002}, editor = {Jajuga, Krzysztof}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {3-540-43691-X}, pages = {203 -- 210}, language = {en} } @inproceedings{BaumertBaierBruschetal., author = {Baumert, Katrin and Baier, Daniel and Brusch, Michael and Tursch, Philipp}, title = {Ermittlung wahrgenommener Produktpositionierungen mittels Repertory-Grid-Technik - Vorgehensweise und Anwendung am Beispiel Smartphones}, series = {Vielfalt Qualit{\"a}t - Tendenzen im Qualit{\"a}tsmanagement, Bericht zur GQW-Jahrestagung 2012 in Cottbus}, booktitle = {Vielfalt Qualit{\"a}t - Tendenzen im Qualit{\"a}tsmanagement, Bericht zur GQW-Jahrestagung 2012 in Cottbus}, editor = {Woll, Ralf and Uhlemann, Matthias}, edition = {1. Auflage}, publisher = {Shaker Verlag}, address = {Aachen}, isbn = {978-3-8440-0799-2}, pages = {145 -- 161}, language = {de} } @incollection{BaumertBruschBaier, author = {Baumert, Katrin and Brusch, Michael and Baier, Daniel}, title = {Positionierungen zur Produktbeurteilung nach Identifizierung kundenwichtiger Merkmale mittels Repertory-Grid-Technik}, series = {Innovative Produktionswirtschaft - Jubil{\"a}umsschrift zu 20 Jahren produktionswirtschaftlicher Forschung an der BTU Cottbus}, booktitle = {Innovative Produktionswirtschaft - Jubil{\"a}umsschrift zu 20 Jahren produktionswirtschaftlicher Forschung an der BTU Cottbus}, editor = {Mieke, Christian and Braunisch, Dirk}, publisher = {Logos Verlag}, address = {Berlin}, isbn = {978-3-8325-3177-5}, pages = {1 -- 16}, language = {de} } @inproceedings{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Kundenorientierte Dienstleistungsentwicklung im wachsenden Informations- und Kommunikationstechnologiebereich}, language = {de} } @inproceedings{SelkaBaierBrusch, author = {Selka, Sebastian and Baier, Daniel and Brusch, Michael}, title = {Improving the Validity of Conjoint Analysis by Additional Data Collection and Analysis Steps}, series = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, booktitle = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {978-3-642-24465-0}, pages = {529 -- 536}, language = {en} } @article{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Realit{\"a}tsn{\"a}here Produktpr{\"a}sentation in der Marktforschung - Multimedia und Conjointanalyse}, language = {de} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Konstruktion von Erhebungsdesigns bei der Conjointanalyse}, language = {de} } @article{BruschZuehlsdorffBaier, author = {Brusch, Michael and Z{\"u}hlsdorff, Diana and Baier, Daniel}, title = {Neue Technologien und erneuerbare Energiequellen auf dem Vormarsch}, language = {de} } @inproceedings{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Improving the Predictive Validity of Quality Function Deployment by Conjoint Analysis: A Monte Carlo Comparison}, series = {Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, 2005}, booktitle = {Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, 2005}, editor = {Haasis, Hans-Dietrich}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {3-540-32537-9}, pages = {619 -- 624}, language = {en} } @incollection{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Simulations- und Optimierungsrechnungen auf Basis der Conjointanalyse}, series = {Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele}, booktitle = {Conjointanalyse : Methoden - Anwendungen - Praxisbeispiele}, editor = {Baier, Daniel and Brusch, Michael}, publisher = {Springer}, address = {Berlin}, isbn = {978-3-642-00753-8}, pages = {163 -- 182}, language = {de} } @inproceedings{BaumertBaierBrusch, author = {Baumert, Katrin and Baier, Daniel and Brusch, Michael}, title = {Identifying and Evaluating Characteristics that are Difficult to Quantify Using the Repertory Grid Technique}, language = {en} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Erfassung von Kundenpr{\"a}ferenzen f{\"u}r Produkte und Dienstleistungen}, language = {de} } @article{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Conjoint Analysis for Complex Services Using Clusterwise Hierarchical Bayes Procedures}, language = {en} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Marktorientierte Produkt- und Technologieentwicklung mittels Quality Function Deployment}, language = {de} } @article{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Neue Produkte multimedial testen : wie man Kundenpr{\"a}ferenzen ohne reale Produkte realit{\"a}tsnah ermittelt}, language = {de} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Marktsegmentierung}, language = {de} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Produktentwicklung auf Basis von Conjointdaten}, language = {de} } @inproceedings{BruschBaierTreppa, author = {Brusch, Michael and Baier, Daniel and Treppa, Antje}, title = {Product Design Using Conjoint Analysis, A Comparison of Stimulus Presentation Methods}, language = {en} }