@incollection{StueberBrusch, author = {St{\"u}ber, Eva and Brusch, Michael}, title = {Anwendungsm{\"o}glichkeiten sowie Einfluss- und Gr{\"u}ndungspotenziale von Web 2.0-Anwendungen im Internet - Analyse am Beispiel der Musikindustrie}, series = {The entrepreneurship - innovation - marketing Interface : 3rd Symposium, Cottbus}, booktitle = {The entrepreneurship - innovation - marketing Interface : 3rd Symposium, Cottbus}, editor = {Baier, Daniel and Gaul, Wolfgang and Rese, Alexandra and W{\"u}rth, Reinhold}, publisher = {Swiridoff}, address = {K{\"u}nzelsau}, isbn = {978-3-89929-207-7}, pages = {321 -- 339}, language = {de} } @inproceedings{BaumertBaierBrusch, author = {Baumert, Katrin and Baier, Daniel and Brusch, Michael}, title = {Identifying and Evaluating Characteristics that are Difficult to Quantify Using the Repertory Grid Technique}, language = {en} } @phdthesis{Brusch, author = {Brusch, Michael}, title = {Kundenorientierung in der Produkt- und Dienstleistungsgestaltung}, address = {Cottbus}, pages = {XVI, 238 Bl.}, language = {de} } @incollection{StueberBrusch, author = {St{\"u}ber, Eva and Brusch, Michael}, title = {Gr{\"u}ndungsalternativen im Web 2.0-Zeitalter - die Musikindustrie und ihre M{\"o}glichkeiten}, language = {de} } @misc{SandStueberBrusch, author = {Sand, Nicolai and St{\"u}ber, Eva and Brusch, Michael}, title = {Wirkungsmessung der Online-Kommunikation - Eye-Tracking als methodische Unterst{\"u}tzung am Beispiel der Glaubw{\"u}rdigkeitsmessung von Online-Werbung}, language = {de} } @misc{BruschStueber, author = {Brusch, Michael and St{\"u}ber, Eva}, title = {Usefulness of a Priori Information About Customers for Market Research: An Analysis for Personalisation Aspects in Retailing}, language = {en} } @inproceedings{BaumertBaierBruschetal., author = {Baumert, Katrin and Baier, Daniel and Brusch, Michael and Tursch, Philipp}, title = {Ermittlung wahrgenommener Produktpositionierungen mittels Repertory-Grid-Technik - Vorgehensweise und Anwendung am Beispiel Smartphones}, series = {Vielfalt Qualit{\"a}t - Tendenzen im Qualit{\"a}tsmanagement, Bericht zur GQW-Jahrestagung 2012 in Cottbus}, booktitle = {Vielfalt Qualit{\"a}t - Tendenzen im Qualit{\"a}tsmanagement, Bericht zur GQW-Jahrestagung 2012 in Cottbus}, editor = {Woll, Ralf and Uhlemann, Matthias}, edition = {1. Auflage}, publisher = {Shaker Verlag}, address = {Aachen}, isbn = {978-3-8440-0799-2}, pages = {145 -- 161}, language = {de} } @incollection{BaumertBruschBaier, author = {Baumert, Katrin and Brusch, Michael and Baier, Daniel}, title = {Positionierungen zur Produktbeurteilung nach Identifizierung kundenwichtiger Merkmale mittels Repertory-Grid-Technik}, series = {Innovative Produktionswirtschaft - Jubil{\"a}umsschrift zu 20 Jahren produktionswirtschaftlicher Forschung an der BTU Cottbus}, booktitle = {Innovative Produktionswirtschaft - Jubil{\"a}umsschrift zu 20 Jahren produktionswirtschaftlicher Forschung an der BTU Cottbus}, editor = {Mieke, Christian and Braunisch, Dirk}, publisher = {Logos Verlag}, address = {Berlin}, isbn = {978-3-8325-3177-5}, pages = {1 -- 16}, language = {de} } @inproceedings{SelkaBaierBrusch, author = {Selka, Sebastian and Baier, Daniel and Brusch, Michael}, title = {Improving the Validity of Conjoint Analysis by Additional Data Collection and Analysis Steps}, series = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, booktitle = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {978-3-642-24465-0}, pages = {529 -- 536}, language = {en} } @inproceedings{DanielBruschGrosseetal., author = {Daniel, Ines and Brusch, Michael and Große, Kerstin and Kozlowski, Therese}, title = {Employer Branding as Important Issue in Attracting New Academic Employees - An Assessment from a Student's Point of View}, series = {Proceedings of the 18th QMOD Conference on Quality and Service Sciences, Seoul (Korea) 2015}, booktitle = {Proceedings of the 18th QMOD Conference on Quality and Service Sciences, Seoul (Korea) 2015}, publisher = {University Library Press}, address = {Lund}, isbn = {978-91-7623-086-2}, language = {en} }