@misc{BruschStueber, author = {Brusch, Michael and St{\"u}ber, Eva}, title = {Usefulness of a Priori Information About Customers for Market Research: An Analysis for Personalisation Aspects in Retailing}, language = {en} } @article{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Neue Produkte multimedial testen : wie man Kundenpr{\"a}ferenzen ohne reale Produkte realit{\"a}tsnah ermittelt}, language = {de} } @incollection{StueberBrusch, author = {St{\"u}ber, Eva and Brusch, Michael}, title = {Personalisation in Retailing: Differences and Commonalities in Selected Branches}, series = {Moving forward with service quality, proceedings of the QUIS 11 - Services Conference, June 11 - 14, 2009, Wolfsburg, Germany}, booktitle = {Moving forward with service quality, proceedings of the QUIS 11 - Services Conference, June 11 - 14, 2009, Wolfsburg, Germany}, editor = {Stauss, Bernd}, publisher = {Ingolstadt School of Management, Cath. Univ. Eichst{\"a}tt-Ingolstadt}, address = {Ingolstadt}, isbn = {978-3-00-027342-1}, pages = {654 -- 663}, language = {en} } @incollection{Brusch, author = {Brusch, Michael}, title = {Optimale Gestaltung neuartiger eLearning-Angebote : eine Pr{\"a}ferenzanalyse bei Nutzern}, language = {de} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Marktsegmentierung}, language = {de} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Produktentwicklung auf Basis von Conjointdaten}, language = {de} } @inproceedings{BruschBaierTreppa, author = {Brusch, Michael and Baier, Daniel and Treppa, Antje}, title = {Product Design Using Conjoint Analysis, A Comparison of Stimulus Presentation Methods}, language = {en} } @misc{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Vergleich von pers{\"o}nlich-computergest{\"u}tzten und webbasierten Erhebungsformen in der Marktforschung am Beispiel der Conjointanalyse}, series = {Forum der Forschung}, volume = {9}, journal = {Forum der Forschung}, number = {18}, issn = {0947-6989}, pages = {161 -- 166}, language = {de} } @article{BruschZuehlsdorffBaieretal., author = {Brusch, Michael and Z{\"u}hlsdorff, Diana and Baier, Daniel and Kessler, Alois}, title = {Die Beurteilung von Technologien bei der Hausenergietechnik aus Anwendersicht}, language = {de} } @article{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Linking Quality Function Deployment and Conjoint Analysis for New Product Design}, language = {en} }