@misc{StueberBruschBaumert, author = {St{\"u}ber, Eva and Brusch, Michael and Baumert, Katrin}, title = {Wirkung und Einflussfaktoren von Personalisierung im Einzelhandel - Eine empirische Betrachtung von station{\"a}rem Handel und Internethandel}, language = {de} } @inproceedings{BaumertBaierBrusch, author = {Baumert, Katrin and Baier, Daniel and Brusch, Michael}, title = {Identifying and Evaluating Characteristics that are Difficult to Quantify Using the Repertory Grid Technique}, language = {en} } @misc{BaumertLiu, author = {Baumert, Katrin and Liu, Ming}, title = {Zeitreihenanalyse}, series = {Zeitschrift f{\"u}r amtliche Statistik Berlin Brandenburg}, volume = {3}, journal = {Zeitschrift f{\"u}r amtliche Statistik Berlin Brandenburg}, number = {4}, issn = {1864-5356}, pages = {22 -- 25}, language = {de} } @inproceedings{BaumertBaierBruschetal., author = {Baumert, Katrin and Baier, Daniel and Brusch, Michael and Tursch, Philipp}, title = {Ermittlung wahrgenommener Produktpositionierungen mittels Repertory-Grid-Technik - Vorgehensweise und Anwendung am Beispiel Smartphones}, series = {Vielfalt Qualit{\"a}t - Tendenzen im Qualit{\"a}tsmanagement, Bericht zur GQW-Jahrestagung 2012 in Cottbus}, booktitle = {Vielfalt Qualit{\"a}t - Tendenzen im Qualit{\"a}tsmanagement, Bericht zur GQW-Jahrestagung 2012 in Cottbus}, editor = {Woll, Ralf and Uhlemann, Matthias}, edition = {1. Auflage}, publisher = {Shaker Verlag}, address = {Aachen}, isbn = {978-3-8440-0799-2}, pages = {145 -- 161}, language = {de} } @incollection{BaumertBruschBaier, author = {Baumert, Katrin and Brusch, Michael and Baier, Daniel}, title = {Positionierungen zur Produktbeurteilung nach Identifizierung kundenwichtiger Merkmale mittels Repertory-Grid-Technik}, series = {Innovative Produktionswirtschaft - Jubil{\"a}umsschrift zu 20 Jahren produktionswirtschaftlicher Forschung an der BTU Cottbus}, booktitle = {Innovative Produktionswirtschaft - Jubil{\"a}umsschrift zu 20 Jahren produktionswirtschaftlicher Forschung an der BTU Cottbus}, editor = {Mieke, Christian and Braunisch, Dirk}, publisher = {Logos Verlag}, address = {Berlin}, isbn = {978-3-8325-3177-5}, pages = {1 -- 16}, language = {de} } @inproceedings{TurschBaumertWoll, author = {Tursch, Philipp and Baumert, Katrin and Woll, Ralf}, title = {Repertory Grid - Potential for Requirements Management in the Quality Function Deployment - an Example of the German Smartphone Market}, series = {Transactions from the symposium on quality function deployment, 24th sympoisum on QFD, 2010}, booktitle = {Transactions from the symposium on quality function deployment, 24th sympoisum on QFD, 2010}, publisher = {QFD-Inst.}, address = {Ann Arbor, Mi.}, isbn = {1-889477-24-9}, pages = {55 -- 68}, language = {en} } @misc{BaumertStueberBrusch, author = {Baumert, Katrin and St{\"u}ber, Eva and Brusch, Michael}, title = {Wirkung des Sex-sells-Prinzips in der Werbung}, series = {transfer Werbeforschung \& Praxis}, volume = {62}, journal = {transfer Werbeforschung \& Praxis}, number = {2}, issn = {1436-798X}, pages = {60 -- 66}, abstract = {Damit Unternehmen mit ihrer Werbung bei Konsumenten die gew{\"u}nschten Ziele erreichen, bedienen sie sich gerne verschiedener Reizwirkungen. Hierbei besitzen besonders emotionale Reizwirkungen bzw. deren extreme Form das Sex-sells-Prinzip einen positiven Einfluss auf die Aktivierung. Welche Wirkungen dabei auf Aufmerksamkeit und Erinnerung als zentrale Gr{\"o}ßen bestehen, ist jedoch von verschiedenen Rahmenbedingungen abh{\"a}ngig. Mittels einer kombinierten Untersuchung aus Eye-Tracking und Befragung k{\"o}nnen relevante Erkenntnisse in Bezug auf diese Gr{\"o}ßen im Bereich emotionaler Werbeanzeigen aufgezeigt werden.}, language = {de} } @misc{BruschBaumertIllner, author = {Brusch, Michael and Baumert, Katrin and Illner, Luisa}, title = {Measurement and evaluation of product descriptors with a high relevance from a customers' point of view}, series = {International Journal of Quality and Service Sciences}, volume = {8}, journal = {International Journal of Quality and Service Sciences}, number = {3}, issn = {1756-669X}, doi = {10.1108/IJQSS-04-2016-0031}, pages = {363 -- 376}, abstract = {The purpose of this paper is to develop an approach to measure and to evaluate product descriptors which have a high relevance from customers' point of view. When developing new goods, i.e. products and services, decision makers have to include consumer evaluations within their decision-making process. These evaluations should analyze the product descriptors, which are really relevant from the customers' point of view and which can be totally different from simple physical or technical attributes in the case of material goods. Besides these several types of product characteristics, the evaluations should consider external influencing factors like the involvement. In this investigation, an empirical data set resulting from a complex technical product-related survey is used. The products analyzed are smartphones and can be seen as representative examples with both objective physical features and subjective design-related attributes. The data collection and analysis will focus on subjective attributes, identifying factors and separating customer segments, e.g. using cluster analysis. Additionally, the existence of influence factors such as the involvement of the customers will be tested. The results show relevant differences from the customers' point of view with regard to product descriptors which are different for every customer and hard to describe. The investigation leads to five different respondent groups. Additionally, other external (customer behavior-related) influence factors - especially the involvement - can be identified as relevant. The analyses point out that there is a need to analyze the customers on an individual level and to consider influencing factors. The investigation illustrates consequences of the usage of customer individual subjective elements as product descriptors which are relevant from the customers' viewpoint. The resulting insights are new for researchers from a theoretical and from a practical point of view. The results verify, among others, the needs to analyze the customers on an individual level and to consider external (customer behavior-related) influence factors.}, language = {en} } @incollection{KutschkeBaumertMisslerBehr, author = {Kutschke, Anke and Baumert, Katrin and Mißler-Behr, Magdalena}, title = {Klimawandel? - Eine Analyse des Gr{\"u}ndungsgeschehens zur Entwicklung eines Gr{\"u}ndungsklimaindex an Hochschulen}, editor = {Mieke, Christian and Siemon, Cord}, publisher = {Logos Verlag}, address = {Berlin}, isbn = {978-3-8325-4430-0}, pages = {43 -- 61}, abstract = {Inhalt dieser Publikation ist ein Literatur{\"u}berblick {\"u}ber das Gr{\"u}ndungsgeschehen sowie die Vorgehensweise zur Messung des Gr{\"u}ndungsgeschehens mit Hilfe verschiedenster Kennzahlen und Messmodellen. Des Weiteren stehen Forschungsarbeiten {\"u}ber den Einfluss des akademischen Umfelds auf das Gr{\"u}ndungsverhalten bzw. die -absicht an Hochschulen im Fokus der Betrachtung. Ein Studien{\"u}berblick soll wichtige Einflussfaktoren liefern f{\"u}r die Entwicklung eines eignen, allgemeing{\"u}ltigen Gr{\"u}ndungsklimaindex}, language = {de} } @inproceedings{BruschBaumertIllner, author = {Brusch, Michael and Baumert, Katrin and Illner, Luisa}, title = {Measurement and Evaluation of as Relevant Perceived Product Descriptors}, series = {Proceedings of the 18th QMOD Conference on Quality and Service Sciences}, booktitle = {Proceedings of the 18th QMOD Conference on Quality and Service Sciences}, editor = {Dahlgaard-Park, Su Mi and Dahlgaard, Jens J{\"o}rn}, publisher = {Lund University Library Press}, address = {Lund}, isbn = {978-91-7623-086-2}, language = {en} } @inproceedings{EimeckeBaumertBaier, author = {Eimecke, J{\"o}rgen and Baumert, Katrin and Baier, Daniel}, title = {Applying the Repertory Grid Method for Technology Forecasting - Civil Unmanned Aviation Systems for Germany}, series = {Proceedings, 19th QMOD-ICQSS Conference International Conference on Quality and Service Sciences}, booktitle = {Proceedings, 19th QMOD-ICQSS Conference International Conference on Quality and Service Sciences}, editor = {Dahlgaard-Park, Su Mi and Dahlgaard, Jens J{\"o}rn}, publisher = {University Library Press}, address = {Lund}, isbn = {978-91-7623-086-2}, pages = {801 -- 813}, language = {en} } @incollection{EimeckeBaumertBaier, author = {Eimecke, J{\"o}rgen and Baumert, Katrin and Baier, Daniel}, title = {Die Repertory-Grid-Technik als Methodik zur Technikvorausschau - Wie Elemente und Konstrukte erfasst und genutzt werden k{\"o}nnen}, series = {Technologie-Roadmapping - Zukunftsstrategien f{\"u}r Technologieunternehmen}, booktitle = {Technologie-Roadmapping - Zukunftsstrategien f{\"u}r Technologieunternehmen}, editor = {M{\"o}hrle, Martin G. and Isenmann, Ralf}, edition = {4. Aufl.}, publisher = {Springer Vieweg}, address = {Berlin}, isbn = {978-3-662-52708-5}, pages = {215 -- 230}, language = {de} } @misc{EimeckeBaumertBaier, author = {Eimecke, J{\"o}rgen and Baumert, Katrin and Baier, Daniel}, title = {Applying the Repertory Grid Method for Technology Forecasting - Civil Unmanned Aviation Systems for Germany}, series = {Management and Production Engineering Review}, volume = {8}, journal = {Management and Production Engineering Review}, number = {3}, issn = {2082-1344}, pages = {22 -- 30}, language = {en} } @misc{BruschBaumertKastner, author = {Brusch, Michael and Baumert, Katrin and Kastner, Paula}, title = {Product Development Based on Design Attributes - An Empirical Analysis of Perceptions and Influences}, series = {International Journal of Quality and Service Sciences}, volume = {9}, journal = {International Journal of Quality and Service Sciences}, number = {3/4}, issn = {1756-669X}, pages = {371 -- 382}, language = {en} } @phdthesis{Baumert, author = {Baumert, Katrin}, title = {Essays zu methodischen Weiterentwicklungen zur Identifizierung von kundenwichtigen Merkmalen und deren Anwendung in der Produktgestaltung}, address = {Cottbus}, pages = {120}, language = {de} }