@inproceedings{ReseKutschkeBaier, author = {Rese, Alexandra and Kutschke, Anke and Baier, Daniel}, title = {Analyzing the Relative Influence of Available Supply Factors on the Successful Development of New Energy Technologies}, series = {Proceedings of the 20th International Product Development Management Conference}, booktitle = {Proceedings of the 20th International Product Development Management Conference}, publisher = {EIASM}, address = {Brussels}, abstract = {Die Paper werden begutachtet: The goal of the review process is to select a number of papers that will stimulate discussion and the development of new knowledge, with preference given to empirical research. Some of the papers will inevitably be more fully developed than others; however, it is hoped that each author will gain insights during the conference that will strengthen their research and introduce them to other scholars who share their interests. The review process examines over 300 submissions each year. Authors submit an extended abstract of about 500 words in length. This abstract should identify the central research question, introduce the most important references and describe the methodology, empirical base, analysis, and results. Each abstract is evaluated by two or three members of the scientific committee. All are senior professors who are well positioned internationally in the field. Each abstract is evaluated using the following points.}, language = {en} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Kommunikation und Austausch zwischen Akteuren in unternehmens{\"u}bergreifenden Innovationsprojekten von KMUs und Forschungseinrichtungen als Erfolgsvariable}, series = {Kommunikation kleiner und mittlerer Unternehmen}, booktitle = {Kommunikation kleiner und mittlerer Unternehmen}, editor = {Meyer, J{\"o}rn-Axel}, publisher = {Eul}, address = {Lohmar}, isbn = {978-3-8441-0251-2}, pages = {185 -- 200}, language = {de} } @inproceedings{SaennBaierRese, author = {S{\"a}nn, Alexander and Baier, Daniel and Rese, Alexandra}, title = {The Presumer Effect: Implementing the Customer's Voice to radical new product developement for High-Tech SME}, series = {Proceedings of the 20th International Product Development Management Conference, Paris, 2013}, booktitle = {Proceedings of the 20th International Product Development Management Conference, Paris, 2013}, publisher = {EISAM}, address = {Paris}, pages = {227 -- 228}, language = {en} } @misc{BaierSaenn, author = {Baier, Daniel and S{\"a}nn, Alexander}, title = {Lead User bei der Entwicklung neuer Produkte}, series = {Das Wirtschaftsstudium : wisu}, volume = {42}, journal = {Das Wirtschaftsstudium : wisu}, number = {6}, issn = {0340-3084}, pages = {799 -- 805}, language = {de} } @incollection{RumstadtBaier, author = {Rumstadt, Susanne and Baier, Daniel}, title = {Image Feature Selection for Market Segmentation: A Comparison of Alternative Approaches}, series = {Data Analysis, Machine Learning and Knowledge Discovery}, booktitle = {Data Analysis, Machine Learning and Knowledge Discovery}, editor = {Spiliopoulou, Myra and Schmidt-Thieme, Lars and Janning, Ruth}, publisher = {Springer}, address = {Heidelberg [u.a.]}, isbn = {978-3-319-01595-8}, url = {http://nbn-resolving.de/http://www.springer.com/statistics/computational+statistics/book/978-3-319-01594-1}, pages = {217 -- 225}, language = {en} } @incollection{BaierPolasek, author = {Baier, Daniel and Polasek, Wolfgang}, title = {Modelling Spatial Effects in Regression Analysis - Approaches and Applications}, series = {Quantitative methods for modelling and forecasting economic processes}, booktitle = {Quantitative methods for modelling and forecasting economic processes}, editor = {Pociecha, J{\´o}zef}, publisher = {Cracow University of Economics Press}, address = {Krak{\´o}w}, isbn = {978-83-7252-652-6}, pages = {9 -- 22}, language = {en} } @incollection{PolasekBaier, author = {Polasek, Wolfgang and Baier, Daniel}, title = {Demometric Forecasting with Principal Components of the Population Structure}, series = {Quantitative methods for modelling and forecasting economic processes}, booktitle = {Quantitative methods for modelling and forecasting economic processes}, editor = {Pociecha, J{\´o}zef}, publisher = {Cracow University of Economics Press}, address = {Krak{\´o}w}, isbn = {978-83-7252-652-6}, pages = {23 -- 31}, language = {en} } @misc{LoefflerBaier, author = {L{\"o}ffler, Stephanie and Baier, Daniel}, title = {Using critical incidents to validate the direct measurement of attribute importance and performance when analyzing services}, series = {Journal of Service Science and Management}, volume = {6}, journal = {Journal of Service Science and Management}, number = {5a}, issn = {1940-9893}, pages = {1 -- 11}, abstract = {Since its introduction into the marketing literature by Martilla and James, the Importance-Performance Analysis has proven multiple times to be a cost-effective technique for measuring attribute importance and performance of services for the customer. Additionally, it gives managers valuable hints in order to improve their products and services. However, despite a long list of successful applications overtime one critical aspect remains—the validation of the importance values by direct measurement. Besides the limitations and critics that accompanied with stated importance techniques, a lot of research results show that it is better to use direct methods in place of indirect measures. Some researchers suggest measuring the customers' priority structure to compensate the critical points within the direct questioning. This study shows how the critical incident technique can be helpful for the validation of such results.}, language = {en} } @misc{ReseSchreiberBaier, author = {Rese, Alexandra and Schreiber, Stefanie and Baier, Daniel}, title = {Technology Acceptance Modeling of Augmented Reality at the Point of Sale: Can Surveys be Replaced by an Analysis of Online Reviews?}, series = {Journal of Retailing and Consumer Services}, volume = {21}, journal = {Journal of Retailing and Consumer Services}, number = {5}, doi = {10.1016/j.jretconser.2014.02.011}, pages = {869 -- 876}, abstract = {Online reviews by users have become an increasingly important source of information. This is true not only for new users of goods or services, but also for their producers. They extend the insight into the acceptance of new goods and services, e.g. at the point of sale, from a mere sales and usage quantity oriented point of view to a cause and effect oriented one. Since online reviews by consumers of many goods and services are nowadays widespread and easily available on the internet, the question arises whether their analysis can replace the more traditional approaches to measure technology acceptance, e.g., using questionnaires with TAM (Technology Acceptance Model) items. This paper tries to answer this question using IKEA's mobile catalogue app as an example. For comparisons reasons, data on the acceptance of the current version of this catalogue is collected in four different ways, (1) as answers to batteries of TAM items, (2) as assignments to pre-defined adjective pairs, (3) as textual likes and dislikes of users (simulating online reviews), and (4) as publicly available (real) reviews by users. The source for (1)-(3) is a survey with a sample of respondents, the source for (4) an online forum. The data is analyzed using partial least squares (PLS) for TAM modelling and text mining for pre-processing the textual data. The results are promising: it seems that data collection via surveys can be replaced - with some reservations - by the analysis of publicly available (real) online reviews.}, language = {en} } @misc{SelkaBaier, author = {Selka, Sebastian and Baier, Daniel}, title = {Kommerzielle Anwendung auswahlbasierter Verfahren der Conjointanalyse: Eine empirische Untersuchung zur Validit{\"a}tsentwicklung}, series = {Marketing Zeitschrift f{\"u}r Forschung und Praxis}, volume = {36}, journal = {Marketing Zeitschrift f{\"u}r Forschung und Praxis}, number = {1}, issn = {0344-1369}, pages = {54 -- 64}, language = {de} } @incollection{SchmittBaier, author = {Schmitt, Ingo and Baier, Daniel}, title = {Logic Based Conjoint Analysis Using the Commuting Quantum Query Language}, series = {Algorithms from and for Nature and Life: Classification and Data Analysis}, booktitle = {Algorithms from and for Nature and Life: Classification and Data Analysis}, editor = {Lausen, Berthold and Poel, Dirk van den and Ultsch, Alfred}, publisher = {Springer}, address = {Heidelberg-Berlin}, isbn = {978-3-319-00035-0}, pages = {481 -- 490}, language = {en} } @incollection{Baier, author = {Baier, Daniel}, title = {Bayesian Methods for Conjoint Analysis-Based Prediction: Do We Still Need Latent Classes?}, series = {German-Japanese Interchange of Data Analysis Results}, booktitle = {German-Japanese Interchange of Data Analysis Results}, editor = {Gaul, Wolfgang and Geyer-Schulz, Andreas and Baba, Yasumasa and Okada, Akinori}, publisher = {Springer}, address = {Heidelberg-Berlin}, isbn = {978-3-319-01263-6}, pages = {103 -- 113}, language = {en} } @incollection{VoeklerBaier, author = {V{\"o}kler, Sascha and Baier, Daniel}, title = {Solving Product Line Design Optimization Problems Using Stochastic Programming}, series = {Data Analysis, Machine Learning and Knowledge Discovery}, booktitle = {Data Analysis, Machine Learning and Knowledge Discovery}, editor = {Spiliopoulou, Myra and Schmidt-Thieme, Lars and Janning, Ruth}, publisher = {Springer}, address = {Heidelberg-Berlin}, isbn = {978-3-319-01595-8}, pages = {235 -- 243}, language = {en} } @incollection{SelkaBaierKurz, author = {Selka, Sebastian and Baier, Daniel and Kurz, Peter}, title = {The Validity of Conjoint Analysis: An Investigation of Commercial Studies Over Time}, series = {Data Analysis, Machine Learning and Knowledge Discovery}, booktitle = {Data Analysis, Machine Learning and Knowledge Discovery}, editor = {Spiliopoulou, Myra and Schmidt-Thieme, Lars and Janning, Ruth}, publisher = {Springer}, address = {Heidelberg-Berlin}, isbn = {978-3-319-01595-8}, pages = {227 -- 234}, language = {en} } @incollection{KutschkeReseBaier, author = {Kutschke, Anke and Rese, Alexandra and Baier, Daniel}, title = {Kristallisationspunkte in Clustern: Universit{\"a}ten als Ausgangspunkte von Netzwerken im Bereich innovativer Energietechnologien}, series = {Wertsch{\"o}pfungskompetenz und Unternehmertum}, booktitle = {Wertsch{\"o}pfungskompetenz und Unternehmertum}, editor = {Pechlaner, Harald and Doepfer, Benedict}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-00922-9}, pages = {145 -- 163}, language = {de} } @misc{SaennKrimmlingBaieretal., author = {S{\"a}nn, Alexander and Krimmling, Jana and Baier, Daniel and Ni, Ming}, title = {Lead User Intelligence for Complex Product Development - the Case of Industrial IT-Security Solutions}, series = {International Journal of Technology Intelligence and Planning}, volume = {9}, journal = {International Journal of Technology Intelligence and Planning}, number = {3}, issn = {1740-2840}, pages = {232 -- 249}, abstract = {Nowadays, the lead user method is a state of the art method used to generate breakthrough innovations for the new product development. Since the lead user method was successfully applied in generating simple products for business-to-business environments, the contribution of lead users in a complex product environment is highly controversial. This research adopts this to generate future complex IT-security solutions for business-to-business environments in the energy sector. The combined approach of lead user intelligence and voice of the customer techniques is expected to lower the risk of an unreliable product development and to fasten the lead user method. The empirical findings show an appropriate lead user method fitting small- and medium-sized enterprises (SMEs) restricted resources and requirements of effective research and development processes in a high-technology environment. It further enables SMEs to specify and parameterise future products according to reliable and user verified data within development processes.}, language = {en} } @misc{LoefflerBaier, author = {L{\"o}ffler, Stephanie and Baier, Daniel}, title = {Bayesian Conjoint Analysis in Water Park Pricing: A New Approach Taking Varying Part Worths for Attribute Levels into Account}, series = {Journal of Service Science and Management}, volume = {8}, journal = {Journal of Service Science and Management}, number = {1}, issn = {1940-9893}, pages = {46 -- 56}, abstract = {Nowadays, the application of conjoint analysis for measuring customers' preferences for goods and services is wide-spread in marketing. A sample of customers is confronted with fictive offers and asked for evaluations. From these responses part worths for attribute levels of the offers are estimated and used to develop an optimal design and pricing for an offer. However, especially in tourism, it can be observed that attribute importance not only differs between customers but also varies over a single customer's usage situations and her/his mood. In this paper, we propose a measurement approach that respects this variation. Part worths are stochastically modeled and estimated using Bayesian procedures. The approach is applied to design and price a water park.}, language = {en} } @inproceedings{ReseBaeslerBaier, author = {Rese, Alexandra and B{\"a}sler, Maurice and Baier, Daniel}, title = {Evaluating the effects of method-based tools on team decision making and team performance}, series = {Conference Proceedings, 15th International Product Development Management Conference, Hamburg, Germany, June 30 - July 1, 2008}, booktitle = {Conference Proceedings, 15th International Product Development Management Conference, Hamburg, Germany, June 30 - July 1, 2008}, publisher = {European Inst. for Advanced Studies in Management}, address = {Brussels}, language = {en} } @inproceedings{GiurcaBaierSchmitt, author = {Giurca, Adrian and Baier, Daniel and Schmitt, Ingo}, title = {What is in a Like? : Preference Aggregation on the Social Web}, series = {Data Science, Learning by Latent Structures, and Knowledge Discovery}, booktitle = {Data Science, Learning by Latent Structures, and Knowledge Discovery}, editor = {Lausen, Berthold and Krolak-Schwerdt, Sabine and B{\"o}hmer, Matthias}, publisher = {Springer}, address = {Heidelberg}, isbn = {978-3-662-44982-0}, doi = {10.1007/978-3-662-44983-7_38}, pages = {435 -- 444}, language = {en} } @incollection{BaierReseSchreiber, author = {Baier, Daniel and Rese, Alexandra and Schreiber, Stefanie}, title = {Analyzing Online Reviews to Measure Technology Acceptance at the Point of Scale: The Case of IKEA}, series = {Successful Technological Integration for Competitive Advantage in Retail Settings}, booktitle = {Successful Technological Integration for Competitive Advantage in Retail Settings}, editor = {Pantano, Eleonora}, publisher = {IGI Global}, address = {Hershey, PA}, isbn = {978-1-4666-8297-9}, doi = {10.4018/978-1-4666-8297-9.ch008}, pages = {168 -- 189}, language = {en} }