@incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Networks of Promotors as Success Factor for Radical Innovations: Theoretical Considerations and Empirical Findings}, series = {Innovation Communities : Teamworking of Key Persons - A Success Factor for Radical Innovation}, booktitle = {Innovation Communities : Teamworking of Key Persons - A Success Factor for Radical Innovation}, editor = {Fichter, Klaus and Beucker, Severin}, publisher = {Springer}, address = {Berlin}, isbn = {978-3-642-22127-9}, pages = {17 -- 56}, language = {en} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {What Methods and Instruments Do Innovation Networks Use? Findings From a Survey}, series = {Innovation Communities : Teamworking of Key Persons - A Success Factor in Radical Innovation}, booktitle = {Innovation Communities : Teamworking of Key Persons - A Success Factor in Radical Innovation}, editor = {Fichter, Klaus and Beucker, Severin}, publisher = {Springer}, address = {Berlin}, isbn = {978-3-642-22127-9}, pages = {270 -- 276}, language = {en} } @inproceedings{BaumertBaierBruschetal., author = {Baumert, Katrin and Baier, Daniel and Brusch, Michael and Tursch, Philipp}, title = {Ermittlung wahrgenommener Produktpositionierungen mittels Repertory-Grid-Technik - Vorgehensweise und Anwendung am Beispiel Smartphones}, series = {Vielfalt Qualit{\"a}t - Tendenzen im Qualit{\"a}tsmanagement, Bericht zur GQW-Jahrestagung 2012 in Cottbus}, booktitle = {Vielfalt Qualit{\"a}t - Tendenzen im Qualit{\"a}tsmanagement, Bericht zur GQW-Jahrestagung 2012 in Cottbus}, editor = {Woll, Ralf and Uhlemann, Matthias}, edition = {1. Auflage}, publisher = {Shaker Verlag}, address = {Aachen}, isbn = {978-3-8440-0799-2}, pages = {145 -- 161}, language = {de} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {How different must members of innovation networks be in order to be innovative?}, series = {16th Annual Interdisciplinary Entrepreneurship Conference (G-Forum 2012), Potsdam, November 8-9, 2012}, booktitle = {16th Annual Interdisciplinary Entrepreneurship Conference (G-Forum 2012), Potsdam, November 8-9, 2012}, publisher = {F{\"o}rderkreis Gr{\"u}ndungs-Forschung e.V.}, language = {en} } @incollection{BaumertBruschBaier, author = {Baumert, Katrin and Brusch, Michael and Baier, Daniel}, title = {Positionierungen zur Produktbeurteilung nach Identifizierung kundenwichtiger Merkmale mittels Repertory-Grid-Technik}, series = {Innovative Produktionswirtschaft - Jubil{\"a}umsschrift zu 20 Jahren produktionswirtschaftlicher Forschung an der BTU Cottbus}, booktitle = {Innovative Produktionswirtschaft - Jubil{\"a}umsschrift zu 20 Jahren produktionswirtschaftlicher Forschung an der BTU Cottbus}, editor = {Mieke, Christian and Braunisch, Dirk}, publisher = {Logos Verlag}, address = {Berlin}, isbn = {978-3-8325-3177-5}, pages = {1 -- 16}, language = {de} } @techreport{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Empirische Untersuchung von Innovation Communities (EmpirIC)}, pages = {12}, language = {de} } @inproceedings{SaennBaier, author = {S{\"a}nn, Alexander and Baier, Daniel}, title = {Lead Users and Non-Lead Users: Breakthrough Preferences Measured by Online Analysis}, series = {The R\&D Management Conference 2012 May 23-25, 2012, Grenoble - France, Creating \& Capturing Value through R\&D Management and Innovation, book of abstracts}, booktitle = {The R\&D Management Conference 2012 May 23-25, 2012, Grenoble - France, Creating \& Capturing Value through R\&D Management and Innovation, book of abstracts}, publisher = {Agence Prisme, Pierre Jayet}, address = {Grenoble}, isbn = {978-0-9559367-4-6}, pages = {S. 44}, language = {en} } @incollection{SaennBaier, author = {S{\"a}nn, Alexander and Baier, Daniel}, title = {Lead User Identification Based in Conjoint Analysis Based Product Design}, series = {Challenges at the Interface of Data Analysis, Computer Science, and Optimization}, booktitle = {Challenges at the Interface of Data Analysis, Computer Science, and Optimization}, editor = {Gaul, Wolfgang and Geyer-Schulz, Andreas and Schmidt-Thieme, Lars and Kunze, Jonas}, publisher = {Springer}, address = {Heidelberg [u.a.]}, isbn = {978-3-642-24465-0}, pages = {521 -- 528}, language = {en} } @incollection{BaierMisslerBehr, author = {Baier, Daniel and Mißler-Behr, Magdalena}, title = {Innovationsmanagement in Wertsch{\"o}pfungsnetzwerken: Das Institut f{\"u}r Wirtschaftswissenschaften an der BTU Cottbus seit 2000}, series = {Gr{\"u}ndung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus}, booktitle = {Gr{\"u}ndung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus}, editor = {Albach, Horst and Baier, Daniel and Mißler-Behr, Magdalena}, publisher = {Eul}, address = {Lohmar}, isbn = {978-3-8441-0198-0}, pages = {75 -- 92}, language = {de} } @incollection{Baier, author = {Baier, Daniel}, title = {Marktorientierte Gestaltung von Produkten und Dienstleistungen: Marketing und Innovationsmanagement an der BTU Cottbus seit 2000}, series = {Gr{\"u}ndung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus}, booktitle = {Gr{\"u}ndung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus}, editor = {Albach, Horst and Baier, Daniel and Mißler-Behr, Magdalena}, publisher = {Eul}, address = {Lohmar}, isbn = {3-8441-0198-5}, pages = {95 -- 106}, language = {de} } @misc{StueberSchreiberBaier, author = {St{\"u}ber, Eva and Schreiber, Stefanie and Baier, Daniel}, title = {Die Bedeutung der Personalisierung im Internethandel - Eine SERVQUAL-basierte Wirkungsmessung am Beispiel einer Internetapotheke}, series = {Marketing ZFP - Journal of Research and Management}, volume = {34}, journal = {Marketing ZFP - Journal of Research and Management}, number = {3}, issn = {0344-1369}, doi = {10.15358/0344-1369-2012-3-165}, pages = {165 -- 178}, language = {de} } @inproceedings{SelkaBaierBrusch, author = {Selka, Sebastian and Baier, Daniel and Brusch, Michael}, title = {Improving the Validity of Conjoint Analysis by Additional Data Collection and Analysis Steps}, series = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, booktitle = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {978-3-642-24465-0}, pages = {529 -- 536}, language = {en} } @misc{ReseGemuendenBaier, author = {Rese, Alexandra and Gem{\"u}nden, Hans-Georg and Baier, Daniel}, title = {"Too many Cooks Spoil the Broth": Key Persons and Their Roles in Inter-Organizational Innovations}, series = {Creativity and Innovation Management}, volume = {22}, journal = {Creativity and Innovation Management}, number = {4}, doi = {10.1111/caim.12034}, pages = {390 -- 407}, abstract = {Key persons can play an important role in the development and diffusion of new products, processes or technologies. Their functions, contributions and interactions within companies have been subject to numerous investigations. From a theoretical point of view, promotor theory focuses on several specialists to overcome different barriers to innovation, while champion theory concentrates on generalists playing multiple roles. Empirical results point to generalists being better suited for highly innovative projects, but on the other hand different roles should preferably be played by different key persons. A central gap in the literature is that this issue has not been investigated sufficiently so far in an inter-organizational context. The questions are: Is role accumulation beneficial for innovation project performance with respect to the key persons? Is role accumulation even more advantageous with increasing degrees of innovativeness? A sample of 107 innovation projects where small and medium-sized enterprises take part is used as a unit of analysis. The network manager served as the respondent. A measurement approach based on an extended Rasch scale was introduced for this purpose. The results show that indeed 'too many cooks spoil the broth': Instead of many single-role players in each organization, we need a few multiple role players in an inter-organizational context.}, language = {en} } @inproceedings{ReseKutschkeBaier, author = {Rese, Alexandra and Kutschke, Anke and Baier, Daniel}, title = {Analyzing the Relative Influence of Available Supply Factors on the Successful Development of New Energy Technologies}, series = {Proceedings of the 20th International Product Development Management Conference}, booktitle = {Proceedings of the 20th International Product Development Management Conference}, publisher = {EIASM}, address = {Brussels}, abstract = {Die Paper werden begutachtet: The goal of the review process is to select a number of papers that will stimulate discussion and the development of new knowledge, with preference given to empirical research. Some of the papers will inevitably be more fully developed than others; however, it is hoped that each author will gain insights during the conference that will strengthen their research and introduce them to other scholars who share their interests. The review process examines over 300 submissions each year. Authors submit an extended abstract of about 500 words in length. This abstract should identify the central research question, introduce the most important references and describe the methodology, empirical base, analysis, and results. Each abstract is evaluated by two or three members of the scientific committee. All are senior professors who are well positioned internationally in the field. Each abstract is evaluated using the following points.}, language = {en} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Kommunikation und Austausch zwischen Akteuren in unternehmens{\"u}bergreifenden Innovationsprojekten von KMUs und Forschungseinrichtungen als Erfolgsvariable}, series = {Kommunikation kleiner und mittlerer Unternehmen}, booktitle = {Kommunikation kleiner und mittlerer Unternehmen}, editor = {Meyer, J{\"o}rn-Axel}, publisher = {Eul}, address = {Lohmar}, isbn = {978-3-8441-0251-2}, pages = {185 -- 200}, language = {de} } @inproceedings{SaennBaierRese, author = {S{\"a}nn, Alexander and Baier, Daniel and Rese, Alexandra}, title = {The Presumer Effect: Implementing the Customer's Voice to radical new product developement for High-Tech SME}, series = {Proceedings of the 20th International Product Development Management Conference, Paris, 2013}, booktitle = {Proceedings of the 20th International Product Development Management Conference, Paris, 2013}, publisher = {EISAM}, address = {Paris}, pages = {227 -- 228}, language = {en} } @misc{BaierSaenn, author = {Baier, Daniel and S{\"a}nn, Alexander}, title = {Lead User bei der Entwicklung neuer Produkte}, series = {Das Wirtschaftsstudium : wisu}, volume = {42}, journal = {Das Wirtschaftsstudium : wisu}, number = {6}, issn = {0340-3084}, pages = {799 -- 805}, language = {de} } @incollection{RumstadtBaier, author = {Rumstadt, Susanne and Baier, Daniel}, title = {Image Feature Selection for Market Segmentation: A Comparison of Alternative Approaches}, series = {Data Analysis, Machine Learning and Knowledge Discovery}, booktitle = {Data Analysis, Machine Learning and Knowledge Discovery}, editor = {Spiliopoulou, Myra and Schmidt-Thieme, Lars and Janning, Ruth}, publisher = {Springer}, address = {Heidelberg [u.a.]}, isbn = {978-3-319-01595-8}, url = {http://nbn-resolving.de/http://www.springer.com/statistics/computational+statistics/book/978-3-319-01594-1}, pages = {217 -- 225}, language = {en} } @incollection{BaierPolasek, author = {Baier, Daniel and Polasek, Wolfgang}, title = {Modelling Spatial Effects in Regression Analysis - Approaches and Applications}, series = {Quantitative methods for modelling and forecasting economic processes}, booktitle = {Quantitative methods for modelling and forecasting economic processes}, editor = {Pociecha, J{\´o}zef}, publisher = {Cracow University of Economics Press}, address = {Krak{\´o}w}, isbn = {978-83-7252-652-6}, pages = {9 -- 22}, language = {en} } @incollection{PolasekBaier, author = {Polasek, Wolfgang and Baier, Daniel}, title = {Demometric Forecasting with Principal Components of the Population Structure}, series = {Quantitative methods for modelling and forecasting economic processes}, booktitle = {Quantitative methods for modelling and forecasting economic processes}, editor = {Pociecha, J{\´o}zef}, publisher = {Cracow University of Economics Press}, address = {Krak{\´o}w}, isbn = {978-83-7252-652-6}, pages = {23 -- 31}, language = {en} } @misc{LoefflerBaier, author = {L{\"o}ffler, Stephanie and Baier, Daniel}, title = {Using critical incidents to validate the direct measurement of attribute importance and performance when analyzing services}, series = {Journal of Service Science and Management}, volume = {6}, journal = {Journal of Service Science and Management}, number = {5a}, issn = {1940-9893}, pages = {1 -- 11}, abstract = {Since its introduction into the marketing literature by Martilla and James, the Importance-Performance Analysis has proven multiple times to be a cost-effective technique for measuring attribute importance and performance of services for the customer. Additionally, it gives managers valuable hints in order to improve their products and services. However, despite a long list of successful applications overtime one critical aspect remains—the validation of the importance values by direct measurement. Besides the limitations and critics that accompanied with stated importance techniques, a lot of research results show that it is better to use direct methods in place of indirect measures. Some researchers suggest measuring the customers' priority structure to compensate the critical points within the direct questioning. This study shows how the critical incident technique can be helpful for the validation of such results.}, language = {en} } @misc{ReseSchreiberBaier, author = {Rese, Alexandra and Schreiber, Stefanie and Baier, Daniel}, title = {Technology Acceptance Modeling of Augmented Reality at the Point of Sale: Can Surveys be Replaced by an Analysis of Online Reviews?}, series = {Journal of Retailing and Consumer Services}, volume = {21}, journal = {Journal of Retailing and Consumer Services}, number = {5}, doi = {10.1016/j.jretconser.2014.02.011}, pages = {869 -- 876}, abstract = {Online reviews by users have become an increasingly important source of information. This is true not only for new users of goods or services, but also for their producers. They extend the insight into the acceptance of new goods and services, e.g. at the point of sale, from a mere sales and usage quantity oriented point of view to a cause and effect oriented one. Since online reviews by consumers of many goods and services are nowadays widespread and easily available on the internet, the question arises whether their analysis can replace the more traditional approaches to measure technology acceptance, e.g., using questionnaires with TAM (Technology Acceptance Model) items. This paper tries to answer this question using IKEA's mobile catalogue app as an example. For comparisons reasons, data on the acceptance of the current version of this catalogue is collected in four different ways, (1) as answers to batteries of TAM items, (2) as assignments to pre-defined adjective pairs, (3) as textual likes and dislikes of users (simulating online reviews), and (4) as publicly available (real) reviews by users. The source for (1)-(3) is a survey with a sample of respondents, the source for (4) an online forum. The data is analyzed using partial least squares (PLS) for TAM modelling and text mining for pre-processing the textual data. The results are promising: it seems that data collection via surveys can be replaced - with some reservations - by the analysis of publicly available (real) online reviews.}, language = {en} }