@misc{BaierDanielFrostetal., author = {Baier, Daniel and Daniel, Ines and Frost, Sarah and Naundorf, Robert}, title = {Image Data Analysis and Classification in Marketing}, series = {Advances in Data Analysis and Classification}, volume = {6}, journal = {Advances in Data Analysis and Classification}, number = {4}, issn = {1862-5347}, pages = {253 -- 276}, language = {en} } @incollection{DanielBaier, author = {Daniel, Ines and Baier, Daniel}, title = {Image Clustering Algorithms and the Usage of Images for Marketing Purposes}, series = {Data Analysis Methods and its Applications}, booktitle = {Data Analysis Methods and its Applications}, editor = {Pociecha, J{\´o}zef and Decker, Reinhold}, publisher = {Beck}, address = {Warschau}, isbn = {978-83-255-3458-5}, pages = {171 -- 182}, language = {en} } @inproceedings{BaierDaniel, author = {Baier, Daniel and Daniel, Ines}, title = {Image Clustering for Marketing Purposes}, series = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, booktitle = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {978-3-642-24465-0}, pages = {487 -- 494}, language = {en} } @incollection{KrauscheBaier, author = {Krausche, Daniel and Baier, Daniel}, title = {A Game Theoretic Product Design Approach Considering Stochastic Partworth Functions}, series = {Data Science, Learning by Latent Structures, and Knowledge Discovery. Studies in Classification, Data Analysis, and Knowledge Organization}, booktitle = {Data Science, Learning by Latent Structures, and Knowledge Discovery. Studies in Classification, Data Analysis, and Knowledge Organization}, editor = {Lausen, Berthold and Krolak-Schwerdt, Sabine and B{\"o}hmer, Matthias}, publisher = {Springer}, address = {Berlin, Heidelberg}, isbn = {978-3-662-44982-0}, doi = {10.1007/978-3-662-44983-7}, pages = {261 -- 270}, language = {en} } @misc{DanielFrostBaier, author = {Daniel, Ines and Frost, Sarah and Baier, Daniel}, title = {Market Segmentation Using Color Information of Images}, series = {International Journal of Electronic Commerce Studies}, volume = {6}, journal = {International Journal of Electronic Commerce Studies}, number = {1}, issn = {2073-9729}, doi = {10.7903/ijecs.1400}, pages = {137 -- 144}, language = {en} } @incollection{VoeklerKrauscheBaier, author = {V{\"o}kler, Sascha and Krausche, Daniel and Baier, Daniel}, title = {Product Design Optimization Using Ant Colony And Bee Algorithms: A Comparison}, series = {Algorithms from and for Nature and Life: Classification and Data Analysis}, booktitle = {Algorithms from and for Nature and Life: Classification and Data Analysis}, editor = {Lausen, Berthold and Poel, Dirk van den and Ultsch, Alfred}, publisher = {Springer}, address = {Heidelberg [u.a.]}, isbn = {978-3-319-00035-0}, pages = {491 -- 498}, language = {en} } @inproceedings{DanielBaier, author = {Daniel, Ines and Baier, Daniel}, title = {Towards Lifestyle Segmentation via Uploaded Images from Surveys and Social Networks}, series = {International Conference on Information Systems (ICIS 2015), Fort Worth, Texas, USA, 13-16 December 2015, Vol. 6}, booktitle = {International Conference on Information Systems (ICIS 2015), Fort Worth, Texas, USA, 13-16 December 2015, Vol. 6}, publisher = {Curran}, address = {Red Hook, NY}, isbn = {978-1-5108-1916-0}, pages = {4906 -- 4915}, language = {en} } @inproceedings{BaierDaniel, author = {Baier, Daniel and Daniel, Ines}, title = {Typologisieren und Segmentieren von Verbrauchern auf Basis digitaler Bilder: Verfahren und Einsatzm{\"o}glichkeiten}, series = {Dialogmarketing Perspektiven 2015/2016, Tagungsband 10. wissenschaftlicher interdisziplin{\"a}rer Kongress f{\"u}r Dialogmarketing}, booktitle = {Dialogmarketing Perspektiven 2015/2016, Tagungsband 10. wissenschaftlicher interdisziplin{\"a}rer Kongress f{\"u}r Dialogmarketing}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-12924-8}, doi = {10.1007/978-3-658-12924-8}, pages = {119 -- 132}, language = {de} } @incollection{DanielBaier, author = {Daniel, Ines and Baier, Daniel}, title = {Lifestyle Segmentation Based on Contents of Preferred Images Versus Ratings of Items}, series = {Algorithms from and for Nature and Life Classification and Data Analysis}, booktitle = {Algorithms from and for Nature and Life Classification and Data Analysis}, editor = {Lausen, Berthold and Poel, Dirk van den and Ultsch, Alfred}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-319-00035-0}, doi = {10.1007/978-3-319-00035-0_44}, pages = {439 -- 447}, language = {de} } @inproceedings{BaierPolasek, author = {Baier, Daniel and Polasek, Wolfgang}, title = {Market Segmentation and Product Design Using Hierarchical Bayes Conjoint Analysis}, language = {en} } @inproceedings{BaierPolasek, author = {Baier, Daniel and Polasek, Wolfgang}, title = {Gibbs Sampling Approaches for Conjoint Analysis}, language = {en} } @inproceedings{MaenncheWartenbergBaier, author = {M{\"a}nnche, Steffen and Wartenberg, Frank and Baier, Daniel}, title = {Optimierung der Positionierung von Produkten mittels individueller Hybrid-Conjoint-Analyse am Beispiel des pharmazeutischen Markts}, language = {de} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Der Online-Weg zu den Privatkunden. Teil 1: E-Business, Branchenl{\"o}sungen, Untersuchung zum Implementierungsstand im Internet}, language = {de} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Kostenvorteile durch integrierte E-Business-L{\"o}sungen}, language = {de} } @article{KochDosdallBaier, author = {Koch, Matthias and Dosdall, Hans-Joachim and Baier, Daniel}, title = {Potenzial ist nicht genug - Akzeptanz von Diensten und Preisbereitschaften beim CATV}, language = {de} } @techreport{ReseBaierGorna, author = {Rese, Alexandra and Baier, Daniel and G{\´o}rna, Elzbieta Katarzyn}, title = {Analyse der Bedarfsstruktur von Kunden in den Beitrittsl{\"a}ndern : zur strategischen Ausrichtung der Angebotsstrategie deutscher KMU des Bau- und Ausbausektors bezogen auf den polnischen Markt}, publisher = {Brandenburgische Techn. Univ., Lehrstuhl f{\"u}r Marketing und Innovationsmanagement}, address = {Cottbus}, pages = {62}, language = {de} } @incollection{BaierQueitschWartenberg, author = {Baier, Daniel and Queitsch, Marko and Wartenberg, Frank}, title = {eDetailing: Neue Anforderungen und innovative Konzepte}, language = {de} } @incollection{BaierGaul, author = {Baier, Daniel and Gaul, Wolfgang}, title = {Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data}, language = {en} } @inproceedings{BaierQueitschFreund, author = {Baier, Daniel and Queitsch, Marko and Freund, Steffen}, title = {Innovationsmanagement in Wertsch{\"o}pfungsnetzwerken: Erfolgsfaktoren und softwarebasierte Tools}, language = {de} } @incollection{PickTeuslerBaier, author = {Pick, Constanze and Teusler, Nadine and Baier, Daniel}, title = {Innovationsportale als strategische Option zum Marktwachstum von KMU - eine empirische Bestandsaufnahme und Perspektiven}, series = {Kleine und mittlere Unternehmen in neuen M{\"a}rkten : Aufbruch und Wachstum}, booktitle = {Kleine und mittlere Unternehmen in neuen M{\"a}rkten : Aufbruch und Wachstum}, editor = {Meyer, J{\"o}rn-Axel}, publisher = {Eul}, address = {Lohmar [u.a.]}, isbn = {3-89936-479-1}, pages = {173 -- 196}, language = {de} }