@misc{BaierDanielFrostetal., author = {Baier, Daniel and Daniel, Ines and Frost, Sarah and Naundorf, Robert}, title = {Image Data Analysis and Classification in Marketing}, series = {Advances in Data Analysis and Classification}, volume = {6}, journal = {Advances in Data Analysis and Classification}, number = {4}, issn = {1862-5347}, pages = {253 -- 276}, language = {en} } @incollection{DanielBaier, author = {Daniel, Ines and Baier, Daniel}, title = {Image Clustering Algorithms and the Usage of Images for Marketing Purposes}, series = {Data Analysis Methods and its Applications}, booktitle = {Data Analysis Methods and its Applications}, editor = {Pociecha, J{\´o}zef and Decker, Reinhold}, publisher = {Beck}, address = {Warschau}, isbn = {978-83-255-3458-5}, pages = {171 -- 182}, language = {en} } @inproceedings{BaierDaniel, author = {Baier, Daniel and Daniel, Ines}, title = {Image Clustering for Marketing Purposes}, series = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, booktitle = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {978-3-642-24465-0}, pages = {487 -- 494}, language = {en} } @incollection{KrauscheBaier, author = {Krausche, Daniel and Baier, Daniel}, title = {A Game Theoretic Product Design Approach Considering Stochastic Partworth Functions}, series = {Data Science, Learning by Latent Structures, and Knowledge Discovery. Studies in Classification, Data Analysis, and Knowledge Organization}, booktitle = {Data Science, Learning by Latent Structures, and Knowledge Discovery. Studies in Classification, Data Analysis, and Knowledge Organization}, editor = {Lausen, Berthold and Krolak-Schwerdt, Sabine and B{\"o}hmer, Matthias}, publisher = {Springer}, address = {Berlin, Heidelberg}, isbn = {978-3-662-44982-0}, doi = {10.1007/978-3-662-44983-7}, pages = {261 -- 270}, language = {en} } @misc{DanielFrostBaier, author = {Daniel, Ines and Frost, Sarah and Baier, Daniel}, title = {Market Segmentation Using Color Information of Images}, series = {International Journal of Electronic Commerce Studies}, volume = {6}, journal = {International Journal of Electronic Commerce Studies}, number = {1}, issn = {2073-9729}, doi = {10.7903/ijecs.1400}, pages = {137 -- 144}, language = {en} } @incollection{VoeklerKrauscheBaier, author = {V{\"o}kler, Sascha and Krausche, Daniel and Baier, Daniel}, title = {Product Design Optimization Using Ant Colony And Bee Algorithms: A Comparison}, series = {Algorithms from and for Nature and Life: Classification and Data Analysis}, booktitle = {Algorithms from and for Nature and Life: Classification and Data Analysis}, editor = {Lausen, Berthold and Poel, Dirk van den and Ultsch, Alfred}, publisher = {Springer}, address = {Heidelberg [u.a.]}, isbn = {978-3-319-00035-0}, pages = {491 -- 498}, language = {en} } @inproceedings{DanielBaier, author = {Daniel, Ines and Baier, Daniel}, title = {Towards Lifestyle Segmentation via Uploaded Images from Surveys and Social Networks}, series = {International Conference on Information Systems (ICIS 2015), Fort Worth, Texas, USA, 13-16 December 2015, Vol. 6}, booktitle = {International Conference on Information Systems (ICIS 2015), Fort Worth, Texas, USA, 13-16 December 2015, Vol. 6}, publisher = {Curran}, address = {Red Hook, NY}, isbn = {978-1-5108-1916-0}, pages = {4906 -- 4915}, language = {en} } @inproceedings{BaierDaniel, author = {Baier, Daniel and Daniel, Ines}, title = {Typologisieren und Segmentieren von Verbrauchern auf Basis digitaler Bilder: Verfahren und Einsatzm{\"o}glichkeiten}, series = {Dialogmarketing Perspektiven 2015/2016, Tagungsband 10. wissenschaftlicher interdisziplin{\"a}rer Kongress f{\"u}r Dialogmarketing}, booktitle = {Dialogmarketing Perspektiven 2015/2016, Tagungsband 10. wissenschaftlicher interdisziplin{\"a}rer Kongress f{\"u}r Dialogmarketing}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-12924-8}, doi = {10.1007/978-3-658-12924-8}, pages = {119 -- 132}, language = {de} } @incollection{DanielBaier, author = {Daniel, Ines and Baier, Daniel}, title = {Lifestyle Segmentation Based on Contents of Preferred Images Versus Ratings of Items}, series = {Algorithms from and for Nature and Life Classification and Data Analysis}, booktitle = {Algorithms from and for Nature and Life Classification and Data Analysis}, editor = {Lausen, Berthold and Poel, Dirk van den and Ultsch, Alfred}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-319-00035-0}, doi = {10.1007/978-3-319-00035-0_44}, pages = {439 -- 447}, language = {de} } @inproceedings{BaierPolasek, author = {Baier, Daniel and Polasek, Wolfgang}, title = {Market Segmentation and Product Design Using Hierarchical Bayes Conjoint Analysis}, language = {en} } @inproceedings{BaierPolasek, author = {Baier, Daniel and Polasek, Wolfgang}, title = {Gibbs Sampling Approaches for Conjoint Analysis}, language = {en} } @inproceedings{MaenncheWartenbergBaier, author = {M{\"a}nnche, Steffen and Wartenberg, Frank and Baier, Daniel}, title = {Optimierung der Positionierung von Produkten mittels individueller Hybrid-Conjoint-Analyse am Beispiel des pharmazeutischen Markts}, language = {de} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Der Online-Weg zu den Privatkunden. Teil 1: E-Business, Branchenl{\"o}sungen, Untersuchung zum Implementierungsstand im Internet}, language = {de} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Kostenvorteile durch integrierte E-Business-L{\"o}sungen}, language = {de} } @article{KochDosdallBaier, author = {Koch, Matthias and Dosdall, Hans-Joachim and Baier, Daniel}, title = {Potenzial ist nicht genug - Akzeptanz von Diensten und Preisbereitschaften beim CATV}, language = {de} } @techreport{ReseBaierGorna, author = {Rese, Alexandra and Baier, Daniel and G{\´o}rna, Elzbieta Katarzyn}, title = {Analyse der Bedarfsstruktur von Kunden in den Beitrittsl{\"a}ndern : zur strategischen Ausrichtung der Angebotsstrategie deutscher KMU des Bau- und Ausbausektors bezogen auf den polnischen Markt}, publisher = {Brandenburgische Techn. Univ., Lehrstuhl f{\"u}r Marketing und Innovationsmanagement}, address = {Cottbus}, pages = {62}, language = {de} } @incollection{BaierQueitschWartenberg, author = {Baier, Daniel and Queitsch, Marko and Wartenberg, Frank}, title = {eDetailing: Neue Anforderungen und innovative Konzepte}, language = {de} } @incollection{BaierGaul, author = {Baier, Daniel and Gaul, Wolfgang}, title = {Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data}, language = {en} } @inproceedings{BaierQueitschFreund, author = {Baier, Daniel and Queitsch, Marko and Freund, Steffen}, title = {Innovationsmanagement in Wertsch{\"o}pfungsnetzwerken: Erfolgsfaktoren und softwarebasierte Tools}, language = {de} } @incollection{PickTeuslerBaier, author = {Pick, Constanze and Teusler, Nadine and Baier, Daniel}, title = {Innovationsportale als strategische Option zum Marktwachstum von KMU - eine empirische Bestandsaufnahme und Perspektiven}, series = {Kleine und mittlere Unternehmen in neuen M{\"a}rkten : Aufbruch und Wachstum}, booktitle = {Kleine und mittlere Unternehmen in neuen M{\"a}rkten : Aufbruch und Wachstum}, editor = {Meyer, J{\"o}rn-Axel}, publisher = {Eul}, address = {Lohmar [u.a.]}, isbn = {3-89936-479-1}, pages = {173 -- 196}, language = {de} } @incollection{BaierKohler, author = {Baier, Daniel and Kohler, Thomas}, title = {Technikvorausschau mittels Repertory-Grid-Verfahren: Methodik und Praxisbeispiel}, series = {Technologie-Roadmapping : Zukunftstrategien f{\"u}r Technologieunternehmen}, booktitle = {Technologie-Roadmapping : Zukunftstrategien f{\"u}r Technologieunternehmen}, editor = {M{\"o}hrle, Martin G. and Isenmann, Ralf}, edition = {2. Auflage}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {3-540-23459-4}, pages = {383 -- 398}, language = {de} } @article{PickTeuslerBaier, author = {Pick, Constanze and Teusler, Nadine and Baier, Daniel}, title = {Innovationen, Innovationserfordernisse und -portale: Empirische Untersuchung zur Steigerung der Innovationskraft mittelst{\"a}ndischer Unternehmen}, language = {de} } @techreport{KaiserBaier, author = {Kaiser, Matthias J. and Baier, Daniel}, title = {eLearning Integration an der BTU Cottbus: Zielgruppenspezifische Vorgehensweise mittels problemorientierten Ansatz}, abstract = {Unver{\"o}ffentlichtes Arbeitspapier einer Studie am Lehrstuhl f{\"u}r Marketing und Innovationsmanagement der BTU Cottbus}, language = {de} } @techreport{ReseSandBaier, author = {Rese, Alexandra and Sand, Nicolai and Baier, Daniel}, title = {Erfolgsfaktoren des Innovationsmanagements in Wertsch{\"o}pfungsnetzwerken}, language = {de} } @techreport{SandReseBaier, author = {Sand, Nicolai and Rese, Alexandra and Baier, Daniel}, title = {Innovation Communities - Aufbau und Entwicklung von Promotorennetzwerken als Erfolgsfaktor radikaler Innovationen}, language = {de} } @misc{AbuAssabBaier, author = {Abu-Assab, Samah and Baier, Daniel}, title = {Designing Products Using Quality Function Deployment and Conjoint Analysis: A Comparison in a Market for Elderly People}, language = {en} } @misc{EsberBaier, author = {Esber, Said and Baier, Daniel}, title = {Real Options in the Assessment of New Products}, language = {en} } @inproceedings{KaiserBaier, author = {Kaiser, Matthias J. and Baier, Daniel}, title = {Approaching the Future with Multiple Scenario Analysis including Two-Mode Clustering Procedures}, language = {en} } @techreport{BaierReseSand, author = {Baier, Daniel and Rese, Alexandra and Sand, Nicolai}, title = {Innovationspotenzialanalyse Brandenburgische Geoinformations-, IKT-und Medienwirtschaft}, publisher = {BTU, Lehrstuhl f{\"u}r Marketing und Innovationsmanagement}, address = {Cottbus}, pages = {82}, abstract = {Ergebnisse einer Unternehmensrecherche und -befragung im Auftrag der Branchentransferstelle Geoinformationswirtschaft, Branchentransferstelle IKT und Medien sowie der ZukunftAgentur Brandenburg, Projekt Koordination Innovationsstrategien}, language = {de} } @misc{BaierStueber, author = {Baier, Daniel and St{\"u}ber, Eva}, title = {Acceptance of Recommendations to Buy in Online Retailing}, language = {en} } @incollection{SelkaBaier, author = {Selka, Sebastian and Baier, Daniel}, title = {Pr{\"a}ferenzstruktur bei mobilen kollaborativen Anwendungen am Beispiel mobiler Spiele: Eine conjointanalytische Bestandsaufnahme}, series = {The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus}, booktitle = {The entrepreneurship - innovation - marketing interface : 3rd symposium, Cottbus}, publisher = {Swiridoff}, address = {K{\"u}nzelsau}, isbn = {978-3-89929-207-7}, pages = {289 -- 303}, abstract = {In diesem Beitrag wird untersucht, ob die Pr{\"a}ferenzstruktur von Konsumenten auch in innovativen Startup-M{\"a}rkten valide gemessen werden kann}, language = {de} } @misc{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Success factors for the innovation management in networks of small and medium enterprises}, language = {en} } @misc{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Regionalmarketing f{\"u}r den Wirtschaftsraum Schraden}, language = {de} } @article{KochSchulzBaier, author = {Koch, Matthias and Schulz, Peter and Baier, Daniel}, title = {Entwicklungsstand und -perspektiven der Internet- und eCommerce-Aktivit{\"a}ten von KMU am Beispiel der Baubranche}, language = {de} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {E-Commerce in der Bauwirtschaft}, language = {de} } @techreport{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Chancen und Risiken f{\"u}r ein regionales One-Stop-Shop-Modellprojekt - Entwicklung von Gestaltungsempfehlungen f{\"u}r One-Stop-Shops f{\"u}r Existenzgr{\"u}nder/innen in Brandenburg}, publisher = {Lehrstuhl f{\"u}r Marketing und Innovationsmanagement}, address = {Cottbus}, pages = {123}, language = {de} } @article{BaierQueitschFreund, author = {Baier, Daniel and Queitsch, Marko and Freund, Steffen}, title = {Erfolgsfaktoren f{\"u}r das Innovationsmanagement in Netzwerken aus KMU und Forschungseinrichtungen : eine empirische Untersuchung}, language = {de} } @incollection{QueitschBaier, author = {Queitsch, Marko and Baier, Daniel}, title = {Planung strategischer Innovationsprojekte in Unternehmensnetzwerken mit Hilfe stochastischer Modellierung}, language = {de} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Conflicts in new product development: frequency, consequences, and handling recommendations}, language = {en} } @inproceedings{BaierQueitsch, author = {Baier, Daniel and Queitsch, Marko}, title = {e-Detailing, ein Trend mit Zukunft? Neue Anforderungen und innovative Konzepte}, language = {de} } @inproceedings{BaierFreund, author = {Baier, Daniel and Freund, Steffen}, title = {Performance of R\&D Cooperations: an Investigation of the Key Factors}, language = {en} } @inproceedings{GaulBoeckenholtBaier, author = {Gaul, Wolfgang and B{\"o}ckenholt, Ingo and Baier, Daniel}, title = {PC-gest{\"u}tztes Marketing-Management}, language = {de} } @book{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Marktforschung und Marketing-Management : computerbasierte Entscheidungsunterst{\"u}tzung}, edition = {2. Auflage}, publisher = {M{\"u}nchen}, address = {Oldenbourg}, isbn = {3-486-22877-3}, pages = {XVII, 386}, language = {de} } @inproceedings{BaierGaulWartenberg, author = {Baier, Daniel and Gaul, Wolfgang and Wartenberg, Frank}, title = {Positioning Analysis Using Knowledge Based Support}, language = {en} } @incollection{BaierGoecks, author = {Baier, Daniel and G{\"o}cks, Marc-Steffen}, title = {eLearning-Module im Notebook University-Einsatz}, language = {de} } @incollection{GoecksBaier, author = {G{\"o}cks, Marc-Steffen and Baier, Daniel}, title = {Evaluationen als Maßnahme zur Qualit{\"a}tssicherung bei der Entwicklung von eLearning-Modulen.}, language = {de} } @incollection{GoecksBaier, author = {G{\"o}cks, Marc-Steffen and Baier, Daniel}, title = {Entwicklung von eLearning-Modulen aus den Bereichen "eCommerce" und "Multimediarecht"}, series = {eLearning in der Hochschule}, booktitle = {eLearning in der Hochschule}, editor = {Fellbaum, Klaus and G{\"o}cks, Marc-Steffen}, publisher = {Shaker}, address = {Aachen}, isbn = {3-8322-2531-5}, pages = {43 -- 52}, language = {de} } @inproceedings{SchmidtBaier, author = {Schmidt, Sabine and Baier, Daniel}, title = {System Dynamics Based Prediction of New Product Diffusion: An Evaluation}, series = {Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), 2005}, booktitle = {Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), 2005}, editor = {Haasis, Hans-Dietrich}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {3-540-32537-9}, pages = {625 -- 630}, language = {en} } @techreport{ReseBaeslerWolletal., author = {Rese, Alexandra and B{\"a}sler, Maurice and Woll, Ralf and Baier, Daniel}, title = {Entwicklung eines Kommunikationskonzeptes f{\"u}r die Produktentwicklung}, language = {de} } @article{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Ein computergest{\"u}tzter Einstieg ins Computer Aided Marketing}, language = {de} } @article{BaierUttenweilerKraemeretal., author = {Baier, Daniel and Uttenweiler, Viktor and Kr{\"a}mer, Thomas and Nagel, Hans-Helmut}, title = {Versuch der Validisierung einer Reflexaudiometrie am Neugeborenen durch automatisierte Bildauswertung}, language = {de} } @inproceedings{Baier, author = {Baier, Daniel}, title = {Simultaneous Approaches for Model Selection in Latent Class Metric Conjoint Analysis}, language = {en} } @inproceedings{SchmidtBaier, author = {Schmidt, Sabine and Baier, Daniel}, title = {Dynamic Modelling of Diffusion for Complex Products and Systems}, language = {en} } @inproceedings{BaierKaiser, author = {Baier, Daniel and Kaiser, Matthias J.}, title = {Two-Mode Clustering Approaches for Scenario Evaluation in Higher Education}, language = {en} } @inproceedings{BaierBuder, author = {Baier, Daniel and Buder, Andr{\´e}}, title = {Model Selection in Latent Class Metric Conjoint Analysis: Sequential and Simultaneous Approaches}, language = {en} } @inproceedings{Baier, author = {Baier, Daniel}, title = {Additive Clustering Techniques for Market Segmentation: An Empirical Comparison Using Real and Simulated Data}, language = {en} } @inproceedings{SchmidtBaier, author = {Schmidt, Sabine and Baier, Daniel}, title = {A System Dynamics Approach of Network Externalities for the Diffusion of Complex Products}, language = {en} } @inproceedings{BaierBuder, author = {Baier, Daniel and Buder, Andr{\´e}}, title = {Identifying the Number of Classes in Hierarchical Bayes Latent Class Metric Conjoint Analysis}, language = {en} } @article{BaierOexlerWartenberg, author = {Baier, Daniel and Oexler, Petra and Wartenberg, Frank}, title = {Konzeption und Umsetzung einer marktorientierten Citylogistik}, language = {de} } @article{WartenbergKruegerBaier, author = {Wartenberg, Frank and Kr{\"u}ger, Lutz and Baier, Daniel}, title = {Marketing meßbar machen - Der Erfolg von speziellen Marketingmaßnahmen wird bei Upjohn quantifiziert}, language = {de} } @misc{BaierKruegerWartenberg, author = {Baier, Daniel and Kr{\"u}ger, Lutz and Wartenberg, Frank}, title = {Effizienter Außendiensteinsatz - Modellierte Realit{\"a}t}, series = {Absatzwirtschaft : Schriften zum Marketing}, journal = {Absatzwirtschaft : Schriften zum Marketing}, number = {7}, pages = {68 -- 72}, language = {de} } @article{GaulBaierApergis, author = {Gaul, Wolfgang and Baier, Daniel and Apergis, Apostoulos}, title = {Testmarktsimulationsverfahren in Deutschland - Eine vergleichende Analyse}, language = {de} } @incollection{ReseBaierKutschke, author = {Rese, Alexandra and Baier, Daniel and Kutschke, Anke}, title = {M{\"a}rkte der Zukunft: Akzeptanz und Pr{\"a}ferenzen {\"a}lterer Menschen hinsichtlich des Einsatzes intelligenter und assistierender Technik im Alltag}, language = {de} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {One-Stop Shops for founders of a new business: typology and recommendations for their establishment in Brandenburg}, language = {en} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Der Einfluss von Maßnahmen zur Vermittlung von Gr{\"u}ndungswissen auf Kompetenzen und Gr{\"u}ndungsbereitschaft von Studierenden}, language = {de} } @inproceedings{ReseSandBaier, author = {Rese, Alexandra and Sand, Nicolai and Baier, Daniel}, title = {Relevance and contribution of promotor networks in cross-company innovation projects: an empirical investigation}, language = {de} } @inproceedings{BaierStueber, author = {Baier, Daniel and St{\"u}ber, Eva}, title = {Acceptance of Recommendations to Buy in Online Retailing and Their Effect on Customer Satisfaction}, language = {en} } @misc{BaierPolasek, author = {Baier, Daniel and Polasek, Wolfgang}, title = {Marketing and Regional Sales: Evaluation of Expenditure Strategies by Spatial Sales Response Functions}, language = {en} } @misc{AbuAssabBaierKuehne, author = {Abu-Assab, Samah and Baier, Daniel and K{\"u}hne, Mirko}, title = {Preference Analysis and Product Design in Markets for Elderly People: A Comparison of Methods and Approaches}, language = {en} } @misc{EsberBaier, author = {Esber, Said and Baier, Daniel}, title = {Monte Carlo Methods in the Assessment of New Products - A Comparison of Different Approaches}, language = {en} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Evaluation of Business Planning Courses with Respect to Students' Competencies, Entrepreneurial Intent and Students' Cooperation}, language = {en} } @inproceedings{ReseSandBaier, author = {Rese, Alexandra and Sand, Nicolai and Baier, Daniel}, title = {Group Identity and Group Interaction in Innovation Networks}, language = {en} } @incollection{FlisakBaier, author = {Flisak, Iwona and Baier, Daniel}, title = {Unterschiede und Gemeinsamkeiten bei der Attraktivit{\"a}tsbewertung von Einkaufsorten im Lebensmitteleinzelhandel am Beispiel der deutsch-polnischen Grenzregion}, language = {pl} } @incollection{BaierStueber, author = {Baier, Daniel and St{\"u}ber, Eva}, title = {Recommendations to Buy in Online Retailing and Their Acceptance}, language = {en} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Modelling antecedents and consequences of cooperative learning in business planning courses}, language = {en} } @inproceedings{GiurcaSchmittBaier, author = {Giurca, Adrian and Schmitt, Ingo and Baier, Daniel}, title = {Performing Conjoint Analysis within a Logic-based Framework}, series = {2011 Federated Conference on Computer Science and Information Systems (FedCSIS 2011), Szczecin, Poland, 18 - 21 September 2011}, booktitle = {2011 Federated Conference on Computer Science and Information Systems (FedCSIS 2011), Szczecin, Poland, 18 - 21 September 2011}, publisher = {IEEE}, address = {Piscataway, NJ}, isbn = {978-1-457-70041-5}, pages = {261 -- 268}, language = {en} } @techreport{BaierReseHippetal., author = {Baier, Daniel and Rese, Alexandra and Hipp, Christiane and Lange, Astrid and Steuer, Juliane and Weinecke, Gabriele and Specht, Dieter and Braunisch, Dirk and Schulz, Thomas}, title = {Entwicklung einer Gr{\"u}ndungs- und Teamkompetenzwerkstatt f{\"u}r fachheterogene Studien- und Gr{\"u}ndungsteams (EXIST-GTW)}, language = {de} } @inproceedings{JiBaier, author = {Ji, Hui and Baier, Daniel}, title = {Differences in Students' Appreciation of Multimedia Supported Teaching and Learning - Using German and Chinese Students as an Example}, series = {Crossing Borders - Diversity in Higher Education (Migration, Integration and Lifelong Learning), papers from the 17th Annual Conference of the European Access Network, Berlin, 30th June - 2nd July 2008}, booktitle = {Crossing Borders - Diversity in Higher Education (Migration, Integration and Lifelong Learning), papers from the 17th Annual Conference of the European Access Network, Berlin, 30th June - 2nd July 2008}, editor = {Cooper, Michael}, publisher = {European Access Network, University of Westminster}, address = {London}, pages = {33 -- 47}, language = {en} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Networks of Promotors as Success Factor for Radical Innovation: Theoretical Considerations and Empirical Findings}, language = {en} } @inproceedings{SaennBaier, author = {S{\"a}nn, Alexander and Baier, Daniel}, title = {Lead Users and Non-Lead Users: Do Their Preference Really Differ in Product Design?}, language = {en} } @inproceedings{KutschkeReseBaier, author = {Kutschke, Anke and Rese, Alexandra and Baier, Daniel}, title = {Kristallisationspunkte in Clustern: Universit{\"a}ten als Ausgangspunkt von Netzwerken im Bereich innovativer Energietechnologien}, language = {de} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Developing and Implementing a Start-Up and Team Skills Laboratory for Functionally Heterogeneous Teams at the Brandenburg University of Technology Cottbus}, language = {en} } @incollection{Baier, author = {Baier, Daniel}, title = {Marktorientierte Gestaltung von Produkten und Dienstleistungen: Marketing und Innovationsmanagement an der BTU Cottbus seit 2000}, series = {Gr{\"u}ndung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus}, booktitle = {Gr{\"u}ndung, Innovation und Transformation - Wirtschaftswissenschaften an der BTU Cottbus}, editor = {Albach, Horst and Baier, Daniel and Mißler-Behr, Magdalena}, publisher = {Eul}, address = {Lohmar}, isbn = {3-8441-0198-5}, pages = {95 -- 106}, language = {de} } @misc{StueberSchreiberBaier, author = {St{\"u}ber, Eva and Schreiber, Stefanie and Baier, Daniel}, title = {Die Bedeutung der Personalisierung im Internethandel - Eine SERVQUAL-basierte Wirkungsmessung am Beispiel einer Internetapotheke}, series = {Marketing ZFP - Journal of Research and Management}, volume = {34}, journal = {Marketing ZFP - Journal of Research and Management}, number = {3}, issn = {0344-1369}, doi = {10.15358/0344-1369-2012-3-165}, pages = {165 -- 178}, language = {de} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {What Methods and Instruments Do Innovation Networks Use? Findings From a Survey}, series = {Innovation Communities : Teamworking of Key Persons - A Success Factor in Radical Innovation}, booktitle = {Innovation Communities : Teamworking of Key Persons - A Success Factor in Radical Innovation}, editor = {Fichter, Klaus and Beucker, Severin}, publisher = {Springer}, address = {Berlin}, isbn = {978-3-642-22127-9}, pages = {270 -- 276}, language = {en} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {How different must members of innovation networks be in order to be innovative?}, series = {16th Annual Interdisciplinary Entrepreneurship Conference (G-Forum 2012), Potsdam, November 8-9, 2012}, booktitle = {16th Annual Interdisciplinary Entrepreneurship Conference (G-Forum 2012), Potsdam, November 8-9, 2012}, publisher = {F{\"o}rderkreis Gr{\"u}ndungs-Forschung e.V.}, language = {en} } @techreport{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Empirische Untersuchung von Innovation Communities (EmpirIC)}, pages = {12}, language = {de} } @inproceedings{SaennBaier, author = {S{\"a}nn, Alexander and Baier, Daniel}, title = {Lead Users and Non-Lead Users: Breakthrough Preferences Measured by Online Analysis}, series = {The R\&D Management Conference 2012 May 23-25, 2012, Grenoble - France, Creating \& Capturing Value through R\&D Management and Innovation, book of abstracts}, booktitle = {The R\&D Management Conference 2012 May 23-25, 2012, Grenoble - France, Creating \& Capturing Value through R\&D Management and Innovation, book of abstracts}, publisher = {Agence Prisme, Pierre Jayet}, address = {Grenoble}, isbn = {978-0-9559367-4-6}, pages = {S. 44}, language = {en} } @incollection{SaennBaier, author = {S{\"a}nn, Alexander and Baier, Daniel}, title = {Lead User Identification Based in Conjoint Analysis Based Product Design}, series = {Challenges at the Interface of Data Analysis, Computer Science, and Optimization}, booktitle = {Challenges at the Interface of Data Analysis, Computer Science, and Optimization}, editor = {Gaul, Wolfgang and Geyer-Schulz, Andreas and Schmidt-Thieme, Lars and Kunze, Jonas}, publisher = {Springer}, address = {Heidelberg [u.a.]}, isbn = {978-3-642-24465-0}, pages = {521 -- 528}, language = {en} } @misc{ReseGemuendenBaier, author = {Rese, Alexandra and Gem{\"u}nden, Hans-Georg and Baier, Daniel}, title = {"Too many Cooks Spoil the Broth": Key Persons and Their Roles in Inter-Organizational Innovations}, series = {Creativity and Innovation Management}, volume = {22}, journal = {Creativity and Innovation Management}, number = {4}, doi = {10.1111/caim.12034}, pages = {390 -- 407}, abstract = {Key persons can play an important role in the development and diffusion of new products, processes or technologies. Their functions, contributions and interactions within companies have been subject to numerous investigations. From a theoretical point of view, promotor theory focuses on several specialists to overcome different barriers to innovation, while champion theory concentrates on generalists playing multiple roles. Empirical results point to generalists being better suited for highly innovative projects, but on the other hand different roles should preferably be played by different key persons. A central gap in the literature is that this issue has not been investigated sufficiently so far in an inter-organizational context. The questions are: Is role accumulation beneficial for innovation project performance with respect to the key persons? Is role accumulation even more advantageous with increasing degrees of innovativeness? A sample of 107 innovation projects where small and medium-sized enterprises take part is used as a unit of analysis. The network manager served as the respondent. A measurement approach based on an extended Rasch scale was introduced for this purpose. The results show that indeed 'too many cooks spoil the broth': Instead of many single-role players in each organization, we need a few multiple role players in an inter-organizational context.}, language = {en} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Kommunikation und Austausch zwischen Akteuren in unternehmens{\"u}bergreifenden Innovationsprojekten von KMUs und Forschungseinrichtungen als Erfolgsvariable}, series = {Kommunikation kleiner und mittlerer Unternehmen}, booktitle = {Kommunikation kleiner und mittlerer Unternehmen}, editor = {Meyer, J{\"o}rn-Axel}, publisher = {Eul}, address = {Lohmar}, isbn = {978-3-8441-0251-2}, pages = {185 -- 200}, language = {de} } @misc{BaierSaenn, author = {Baier, Daniel and S{\"a}nn, Alexander}, title = {Lead User bei der Entwicklung neuer Produkte}, series = {Das Wirtschaftsstudium : wisu}, volume = {42}, journal = {Das Wirtschaftsstudium : wisu}, number = {6}, issn = {0340-3084}, pages = {799 -- 805}, language = {de} } @incollection{RumstadtBaier, author = {Rumstadt, Susanne and Baier, Daniel}, title = {Image Feature Selection for Market Segmentation: A Comparison of Alternative Approaches}, series = {Data Analysis, Machine Learning and Knowledge Discovery}, booktitle = {Data Analysis, Machine Learning and Knowledge Discovery}, editor = {Spiliopoulou, Myra and Schmidt-Thieme, Lars and Janning, Ruth}, publisher = {Springer}, address = {Heidelberg [u.a.]}, isbn = {978-3-319-01595-8}, url = {http://nbn-resolving.de/http://www.springer.com/statistics/computational+statistics/book/978-3-319-01594-1}, pages = {217 -- 225}, language = {en} } @incollection{BaierPolasek, author = {Baier, Daniel and Polasek, Wolfgang}, title = {Modelling Spatial Effects in Regression Analysis - Approaches and Applications}, series = {Quantitative methods for modelling and forecasting economic processes}, booktitle = {Quantitative methods for modelling and forecasting economic processes}, editor = {Pociecha, J{\´o}zef}, publisher = {Cracow University of Economics Press}, address = {Krak{\´o}w}, isbn = {978-83-7252-652-6}, pages = {9 -- 22}, language = {en} } @incollection{PolasekBaier, author = {Polasek, Wolfgang and Baier, Daniel}, title = {Demometric Forecasting with Principal Components of the Population Structure}, series = {Quantitative methods for modelling and forecasting economic processes}, booktitle = {Quantitative methods for modelling and forecasting economic processes}, editor = {Pociecha, J{\´o}zef}, publisher = {Cracow University of Economics Press}, address = {Krak{\´o}w}, isbn = {978-83-7252-652-6}, pages = {23 -- 31}, language = {en} } @misc{LoefflerBaier, author = {L{\"o}ffler, Stephanie and Baier, Daniel}, title = {Using critical incidents to validate the direct measurement of attribute importance and performance when analyzing services}, series = {Journal of Service Science and Management}, volume = {6}, journal = {Journal of Service Science and Management}, number = {5a}, issn = {1940-9893}, pages = {1 -- 11}, abstract = {Since its introduction into the marketing literature by Martilla and James, the Importance-Performance Analysis has proven multiple times to be a cost-effective technique for measuring attribute importance and performance of services for the customer. Additionally, it gives managers valuable hints in order to improve their products and services. However, despite a long list of successful applications overtime one critical aspect remains—the validation of the importance values by direct measurement. Besides the limitations and critics that accompanied with stated importance techniques, a lot of research results show that it is better to use direct methods in place of indirect measures. Some researchers suggest measuring the customers' priority structure to compensate the critical points within the direct questioning. This study shows how the critical incident technique can be helpful for the validation of such results.}, language = {en} } @misc{SelkaBaier, author = {Selka, Sebastian and Baier, Daniel}, title = {Kommerzielle Anwendung auswahlbasierter Verfahren der Conjointanalyse: Eine empirische Untersuchung zur Validit{\"a}tsentwicklung}, series = {Marketing Zeitschrift f{\"u}r Forschung und Praxis}, volume = {36}, journal = {Marketing Zeitschrift f{\"u}r Forschung und Praxis}, number = {1}, issn = {0344-1369}, pages = {54 -- 64}, language = {de} } @incollection{SchmittBaier, author = {Schmitt, Ingo and Baier, Daniel}, title = {Logic Based Conjoint Analysis Using the Commuting Quantum Query Language}, series = {Algorithms from and for Nature and Life: Classification and Data Analysis}, booktitle = {Algorithms from and for Nature and Life: Classification and Data Analysis}, editor = {Lausen, Berthold and Poel, Dirk van den and Ultsch, Alfred}, publisher = {Springer}, address = {Heidelberg-Berlin}, isbn = {978-3-319-00035-0}, pages = {481 -- 490}, language = {en} } @incollection{Baier, author = {Baier, Daniel}, title = {Bayesian Methods for Conjoint Analysis-Based Prediction: Do We Still Need Latent Classes?}, series = {German-Japanese Interchange of Data Analysis Results}, booktitle = {German-Japanese Interchange of Data Analysis Results}, editor = {Gaul, Wolfgang and Geyer-Schulz, Andreas and Baba, Yasumasa and Okada, Akinori}, publisher = {Springer}, address = {Heidelberg-Berlin}, isbn = {978-3-319-01263-6}, pages = {103 -- 113}, language = {en} } @incollection{SelkaBaierKurz, author = {Selka, Sebastian and Baier, Daniel and Kurz, Peter}, title = {The Validity of Conjoint Analysis: An Investigation of Commercial Studies Over Time}, series = {Data Analysis, Machine Learning and Knowledge Discovery}, booktitle = {Data Analysis, Machine Learning and Knowledge Discovery}, editor = {Spiliopoulou, Myra and Schmidt-Thieme, Lars and Janning, Ruth}, publisher = {Springer}, address = {Heidelberg-Berlin}, isbn = {978-3-319-01595-8}, pages = {227 -- 234}, language = {en} }