@article{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Realit{\"a}tsn{\"a}here Produktpr{\"a}sentation in der Marktforschung - Multimedia und Conjointanalyse}, language = {de} } @inproceedings{BruschBaierTreppa, author = {Brusch, Michael and Baier, Daniel and Treppa, Antje}, title = {Conjoint Analysis and Stimulus Presentation - a Comparison of Alternative Methods}, series = {Classification, clustering and data analysis : recent advances and applications, Krakau 2002}, booktitle = {Classification, clustering and data analysis : recent advances and applications, Krakau 2002}, editor = {Jajuga, Krzysztof}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {3-540-43691-X}, pages = {203 -- 210}, language = {en} } @inproceedings{BruschBaierTreppa, author = {Brusch, Michael and Baier, Daniel and Treppa, Antje}, title = {Product Design Using Conjoint Analysis, A Comparison of Stimulus Presentation Methods}, language = {en} } @article{BruschZuehlsdorffBaieretal., author = {Brusch, Michael and Z{\"u}hlsdorff, Diana and Baier, Daniel and Kessler, Alois}, title = {Die Beurteilung von Technologien bei der Hausenergietechnik aus Anwendersicht}, language = {de} } @article{BruschZuehlsdorffBaier, author = {Brusch, Michael and Z{\"u}hlsdorff, Diana and Baier, Daniel}, title = {Neue Technologien und erneuerbare Energiequellen auf dem Vormarsch}, language = {de} } @article{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Neue Produkte multimedial testen : wie man Kundenpr{\"a}ferenzen ohne reale Produkte realit{\"a}tsnah ermittelt}, language = {de} } @article{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Multimedia stimulus presentation methods for conjoint studies in marketing research}, language = {en} } @misc{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Vergleich von pers{\"o}nlich-computergest{\"u}tzten und webbasierten Erhebungsformen in der Marktforschung am Beispiel der Conjointanalyse}, series = {Forum der Forschung}, volume = {9}, journal = {Forum der Forschung}, number = {18}, issn = {0947-6989}, pages = {161 -- 166}, language = {de} } @article{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Linking Quality Function Deployment and Conjoint Analysis for New Product Design}, language = {en} } @inproceedings{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Improving the Predictive Validity of Quality Function Deployment by Conjoint Analysis: A Monte Carlo Comparison}, series = {Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, 2005}, booktitle = {Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, 2005}, editor = {Haasis, Hans-Dietrich}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {3-540-32537-9}, pages = {619 -- 624}, language = {en} } @article{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Conjoint Analysis for Complex Services Using Clusterwise Hierarchical Bayes Procedures}, language = {en} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Marktsegmentierung}, language = {de} } @inproceedings{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Kundenorientierte Dienstleistungsentwicklung im wachsenden Informations- und Kommunikationstechnologiebereich}, language = {de} } @misc{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Analyzing the Stability of Price Response Functions: Measuring the Influence of Different Parameters in a Monte Carlo Comparison}, language = {de} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Erfassung von Kundenpr{\"a}ferenzen f{\"u}r Produkte und Dienstleistungen}, language = {de} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Konstruktion von Erhebungsdesigns bei der Conjointanalyse}, language = {de} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Marktorientierte Produkt- und Technologieentwicklung mittels Quality Function Deployment}, language = {de} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Produktentwicklung auf Basis von Conjointdaten}, language = {de} } @inproceedings{BaumertBaierBrusch, author = {Baumert, Katrin and Baier, Daniel and Brusch, Michael}, title = {Identifying and Evaluating Characteristics that are Difficult to Quantify Using the Repertory Grid Technique}, language = {en} } @inproceedings{BaumertBaierBruschetal., author = {Baumert, Katrin and Baier, Daniel and Brusch, Michael and Tursch, Philipp}, title = {Ermittlung wahrgenommener Produktpositionierungen mittels Repertory-Grid-Technik - Vorgehensweise und Anwendung am Beispiel Smartphones}, series = {Vielfalt Qualit{\"a}t - Tendenzen im Qualit{\"a}tsmanagement, Bericht zur GQW-Jahrestagung 2012 in Cottbus}, booktitle = {Vielfalt Qualit{\"a}t - Tendenzen im Qualit{\"a}tsmanagement, Bericht zur GQW-Jahrestagung 2012 in Cottbus}, editor = {Woll, Ralf and Uhlemann, Matthias}, edition = {1. Auflage}, publisher = {Shaker Verlag}, address = {Aachen}, isbn = {978-3-8440-0799-2}, pages = {145 -- 161}, language = {de} } @incollection{BaumertBruschBaier, author = {Baumert, Katrin and Brusch, Michael and Baier, Daniel}, title = {Positionierungen zur Produktbeurteilung nach Identifizierung kundenwichtiger Merkmale mittels Repertory-Grid-Technik}, series = {Innovative Produktionswirtschaft - Jubil{\"a}umsschrift zu 20 Jahren produktionswirtschaftlicher Forschung an der BTU Cottbus}, booktitle = {Innovative Produktionswirtschaft - Jubil{\"a}umsschrift zu 20 Jahren produktionswirtschaftlicher Forschung an der BTU Cottbus}, editor = {Mieke, Christian and Braunisch, Dirk}, publisher = {Logos Verlag}, address = {Berlin}, isbn = {978-3-8325-3177-5}, pages = {1 -- 16}, language = {de} } @inproceedings{SelkaBaierBrusch, author = {Selka, Sebastian and Baier, Daniel and Brusch, Michael}, title = {Improving the Validity of Conjoint Analysis by Additional Data Collection and Analysis Steps}, series = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, booktitle = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {978-3-642-24465-0}, pages = {529 -- 536}, language = {en} }