@misc{BaierDanielFrostetal., author = {Baier, Daniel and Daniel, Ines and Frost, Sarah and Naundorf, Robert}, title = {Image Data Analysis and Classification in Marketing}, series = {Advances in Data Analysis and Classification}, volume = {6}, journal = {Advances in Data Analysis and Classification}, number = {4}, issn = {1862-5347}, pages = {253 -- 276}, language = {en} } @incollection{DanielBaier, author = {Daniel, Ines and Baier, Daniel}, title = {Image Clustering Algorithms and the Usage of Images for Marketing Purposes}, series = {Data Analysis Methods and its Applications}, booktitle = {Data Analysis Methods and its Applications}, editor = {Pociecha, J{\´o}zef and Decker, Reinhold}, publisher = {Beck}, address = {Warschau}, isbn = {978-83-255-3458-5}, pages = {171 -- 182}, language = {en} } @inproceedings{BaierDaniel, author = {Baier, Daniel and Daniel, Ines}, title = {Image Clustering for Marketing Purposes}, series = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, booktitle = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {978-3-642-24465-0}, pages = {487 -- 494}, language = {en} } @incollection{VoeklerKrauscheBaier, author = {V{\"o}kler, Sascha and Krausche, Daniel and Baier, Daniel}, title = {Product Design Optimization Using Ant Colony And Bee Algorithms: A Comparison}, series = {Algorithms from and for Nature and Life: Classification and Data Analysis}, booktitle = {Algorithms from and for Nature and Life: Classification and Data Analysis}, editor = {Lausen, Berthold and Poel, Dirk van den and Ultsch, Alfred}, publisher = {Springer}, address = {Heidelberg [u.a.]}, isbn = {978-3-319-00035-0}, pages = {491 -- 498}, language = {en} } @incollection{KrauscheBaier, author = {Krausche, Daniel and Baier, Daniel}, title = {A Game Theoretic Product Design Approach Considering Stochastic Partworth Functions}, series = {Data Science, Learning by Latent Structures, and Knowledge Discovery. Studies in Classification, Data Analysis, and Knowledge Organization}, booktitle = {Data Science, Learning by Latent Structures, and Knowledge Discovery. Studies in Classification, Data Analysis, and Knowledge Organization}, editor = {Lausen, Berthold and Krolak-Schwerdt, Sabine and B{\"o}hmer, Matthias}, publisher = {Springer}, address = {Berlin, Heidelberg}, isbn = {978-3-662-44982-0}, doi = {10.1007/978-3-662-44983-7}, pages = {261 -- 270}, language = {en} } @inproceedings{BaierDaniel, author = {Baier, Daniel and Daniel, Ines}, title = {Typologisieren und Segmentieren von Verbrauchern auf Basis digitaler Bilder: Verfahren und Einsatzm{\"o}glichkeiten}, series = {Dialogmarketing Perspektiven 2015/2016, Tagungsband 10. wissenschaftlicher interdisziplin{\"a}rer Kongress f{\"u}r Dialogmarketing}, booktitle = {Dialogmarketing Perspektiven 2015/2016, Tagungsband 10. wissenschaftlicher interdisziplin{\"a}rer Kongress f{\"u}r Dialogmarketing}, publisher = {Springer Gabler}, address = {Wiesbaden}, isbn = {978-3-658-12924-8}, doi = {10.1007/978-3-658-12924-8}, pages = {119 -- 132}, language = {de} } @misc{DanielFrostBaier, author = {Daniel, Ines and Frost, Sarah and Baier, Daniel}, title = {Market Segmentation Using Color Information of Images}, series = {International Journal of Electronic Commerce Studies}, volume = {6}, journal = {International Journal of Electronic Commerce Studies}, number = {1}, issn = {2073-9729}, doi = {10.7903/ijecs.1400}, pages = {137 -- 144}, language = {en} } @incollection{DanielBaier, author = {Daniel, Ines and Baier, Daniel}, title = {Lifestyle Segmentation Based on Contents of Preferred Images Versus Ratings of Items}, series = {Algorithms from and for Nature and Life Classification and Data Analysis}, booktitle = {Algorithms from and for Nature and Life Classification and Data Analysis}, editor = {Lausen, Berthold and Poel, Dirk van den and Ultsch, Alfred}, publisher = {Springer}, address = {Wiesbaden}, isbn = {978-3-319-00035-0}, doi = {10.1007/978-3-319-00035-0_44}, pages = {439 -- 447}, language = {de} } @inproceedings{DanielBaier, author = {Daniel, Ines and Baier, Daniel}, title = {Towards Lifestyle Segmentation via Uploaded Images from Surveys and Social Networks}, series = {International Conference on Information Systems (ICIS 2015), Fort Worth, Texas, USA, 13-16 December 2015, Vol. 6}, booktitle = {International Conference on Information Systems (ICIS 2015), Fort Worth, Texas, USA, 13-16 December 2015, Vol. 6}, publisher = {Curran}, address = {Red Hook, NY}, isbn = {978-1-5108-1916-0}, pages = {4906 -- 4915}, language = {en} } @incollection{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Anwendungsstand und Nutzenpotenziale des eCommerce f{\"u}r KMU in der Bauwirtschaft - eine theoretische und empirische Bestandsaufnahme}, series = {New economy in kleinen und mittleren Unternehmen}, booktitle = {New economy in kleinen und mittleren Unternehmen}, editor = {Meyer, J{\"o}rn-Axel}, publisher = {Vahlen}, address = {M{\"u}nchen}, isbn = {3-8006-2837-6}, pages = {63 -- 83}, language = {de} } @article{KochReiffVaradyovaetal., author = {Koch, Matthias and Reiff, Gerhard Willi and Varadyova, Kristina and Baier, Daniel}, title = {Innovative Trends und Kundenbed{\"u}rfnisse im industriellen Dienstleistungsmarkt}, language = {de} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {E-Business-Branchenl{\"o}sungen an der Kundenschnittstelle von Energieversorgungsunternehmen}, language = {de} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Kundenw{\"u}nsche und Preisbereitschaften beim interaktiven Fernsehen}, language = {de} } @misc{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Regionalmarketing f{\"u}r den Wirtschaftsraum Schraden}, language = {de} } @article{KochSchulzBaier, author = {Koch, Matthias and Schulz, Peter and Baier, Daniel}, title = {Entwicklungsstand und -perspektiven der Internet- und eCommerce-Aktivit{\"a}ten von KMU am Beispiel der Baubranche}, language = {de} } @article{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Realit{\"a}tsn{\"a}here Produktpr{\"a}sentation in der Marktforschung - Multimedia und Conjointanalyse}, language = {de} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {E-Commerce in der Bauwirtschaft}, language = {de} } @inproceedings{BruschBaierTreppa, author = {Brusch, Michael and Baier, Daniel and Treppa, Antje}, title = {Conjoint Analysis and Stimulus Presentation - a Comparison of Alternative Methods}, series = {Classification, clustering and data analysis : recent advances and applications, Krakau 2002}, booktitle = {Classification, clustering and data analysis : recent advances and applications, Krakau 2002}, editor = {Jajuga, Krzysztof}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {3-540-43691-X}, pages = {203 -- 210}, language = {en} } @article{BaierPolasek, author = {Baier, Daniel and Polasek, Wolfgang}, title = {Market Simulation Using Bayesian Procedures in Conjoint Analysis}, language = {en} } @incollection{BaierGaul, author = {Baier, Daniel and Gaul, Wolfgang}, title = {Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data}, language = {en} } @incollection{BaierKohler, author = {Baier, Daniel and Kohler, Thomas}, title = {Technikvorausschau mittels Repertory-Grid-Verfahren Methodik und Praxisbeispiel}, series = {Technologie-Roadmapping : Zukunftsstrategien f{\"u}r Technologieunternehmen}, booktitle = {Technologie-Roadmapping : Zukunftsstrategien f{\"u}r Technologieunternehmen}, editor = {M{\"o}hrle, Martin G. and Isenmann, Ralf}, publisher = {Springer}, address = {Heidelberg [u.a.]}, isbn = {3-540-41906-3}, pages = {177 -- 192}, language = {de} } @inproceedings{BaierPolasek, author = {Baier, Daniel and Polasek, Wolfgang}, title = {Market Segmentation and Product Design Using Hierarchical Bayes Conjoint Analysis}, language = {en} } @inproceedings{BaierPolasek, author = {Baier, Daniel and Polasek, Wolfgang}, title = {Gibbs Sampling Approaches for Conjoint Analysis}, language = {en} } @inproceedings{BruschBaierTreppa, author = {Brusch, Michael and Baier, Daniel and Treppa, Antje}, title = {Product Design Using Conjoint Analysis, A Comparison of Stimulus Presentation Methods}, language = {en} } @inproceedings{MaenncheWartenbergBaier, author = {M{\"a}nnche, Steffen and Wartenberg, Frank and Baier, Daniel}, title = {Optimierung der Positionierung von Produkten mittels individueller Hybrid-Conjoint-Analyse am Beispiel des pharmazeutischen Markts}, language = {de} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Aktuelle Entwicklungen im Stromhandel von Energieversorgungsunternehmen}, language = {de} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Der Online-Weg zu den Privatkunden. Teil 2: E-Business, Branchenl{\"o}sungen, Untersuchung zum Implementierungsstand im Internet}, language = {de} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Der Online-Weg zu den Privatkunden. Teil 1: E-Business, Branchenl{\"o}sungen, Untersuchung zum Implementierungsstand im Internet}, language = {de} } @article{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Kostenvorteile durch integrierte E-Business-L{\"o}sungen}, language = {de} } @article{KochDosdallBaier, author = {Koch, Matthias and Dosdall, Hans-Joachim and Baier, Daniel}, title = {Potenzial ist nicht genug - Akzeptanz von Diensten und Preisbereitschaften beim CATV}, language = {de} } @techreport{ReseBaierGorna, author = {Rese, Alexandra and Baier, Daniel and G{\´o}rna, Elzbieta Katarzyn}, title = {Analyse der Bedarfsstruktur von Kunden in den Beitrittsl{\"a}ndern : zur strategischen Ausrichtung der Angebotsstrategie deutscher KMU des Bau- und Ausbausektors bezogen auf den polnischen Markt}, publisher = {Brandenburgische Techn. Univ., Lehrstuhl f{\"u}r Marketing und Innovationsmanagement}, address = {Cottbus}, pages = {62}, language = {de} } @incollection{KochReiffBaier, author = {Koch, Matthias and Reiff, Gerhard Willi and Baier, Daniel}, title = {Kundenzufriedenheitsanalyse und Benchmarking im industriellen Dienstleistungsmarkt}, language = {de} } @incollection{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Handel im liberalisierten Strommarkt}, language = {de} } @inproceedings{KochMengBaier, author = {Koch, Matthias and Meng, Claudia and Baier, Daniel}, title = {E-Business in Energieversorungsunternehmen : Empirische Untersuchung des Implementierungsstandes und Nutzenbetrachtung am Beispiel innovativer Branchenl{\"o}sungen}, series = {Modelle im E-Business, die 4. Paderborner Fr{\"u}hjahrstagung des Fraunhofer-Anwendungszentrum f{\"u}r Logistikorientierte Betriebswirtschaft wurde am 11. April 2002 ausgerichtet}, booktitle = {Modelle im E-Business, die 4. Paderborner Fr{\"u}hjahrstagung des Fraunhofer-Anwendungszentrum f{\"u}r Logistikorientierte Betriebswirtschaft wurde am 11. April 2002 ausgerichtet}, editor = {Dangelmeier, Wilhelm}, publisher = {Fraunhofer-Anwendungszentrum f{\"u}r Logistikorientierte Betriebswirtschaft}, address = {Paderborn}, isbn = {3-931466-97-3}, pages = {659 -- 679}, language = {de} } @incollection{KochBaier, author = {Koch, Matthias and Baier, Daniel}, title = {Elektronische Marktpl{\"a}tze in der Bauwirtschaft - Innovative Potenziale f{\"u}r die Vergabe und Abwicklung von Bauleistungen}, series = {Innovationen im E-Business, die 5. Paderborner Fr{\"u}hjahrstagung des Fraunhofer-Anwendungszentrum f{\"u}r Logistikorientierte Betriebswirtschaft wurde am 10. April 2003 ausgerichtet}, booktitle = {Innovationen im E-Business, die 5. Paderborner Fr{\"u}hjahrstagung des Fraunhofer-Anwendungszentrum f{\"u}r Logistikorientierte Betriebswirtschaft wurde am 10. April 2003 ausgerichtet}, editor = {Dangelmeier, Wilhelm}, publisher = {Fraunhofer-Anwendungszentrum Logistikorientierte Betriebswirtschaft}, address = {Paderborn}, isbn = {3-931466-99-X}, pages = {71 -- 79}, language = {de} } @article{BruschZuehlsdorffBaieretal., author = {Brusch, Michael and Z{\"u}hlsdorff, Diana and Baier, Daniel and Kessler, Alois}, title = {Die Beurteilung von Technologien bei der Hausenergietechnik aus Anwendersicht}, language = {de} } @article{BruschZuehlsdorffBaier, author = {Brusch, Michael and Z{\"u}hlsdorff, Diana and Baier, Daniel}, title = {Neue Technologien und erneuerbare Energiequellen auf dem Vormarsch}, language = {de} } @article{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Neue Produkte multimedial testen : wie man Kundenpr{\"a}ferenzen ohne reale Produkte realit{\"a}tsnah ermittelt}, language = {de} } @article{QueitschBaier, author = {Queitsch, Marko and Baier, Daniel}, title = {Computergest{\"u}tztes Innovationsmanagement in Wertsch{\"o}pfungsunternehmen}, language = {de} } @incollection{BaierQueitschWartenberg, author = {Baier, Daniel and Queitsch, Marko and Wartenberg, Frank}, title = {eDetailing: Neue Anforderungen und innovative Konzepte}, language = {de} } @article{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Multimedia stimulus presentation methods for conjoint studies in marketing research}, language = {en} } @article{ReseBaierWoll, author = {Rese, Alexandra and Baier, Daniel and Woll, Ralf}, title = {Stages, Gates, and Conflicts in New Product Development: A Classification Approach}, language = {en} } @techreport{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Chancen und Risiken f{\"u}r ein regionales One-Stop-Shop-Modellprojekt - Entwicklung von Gestaltungsempfehlungen f{\"u}r One-Stop-Shops f{\"u}r Existenzgr{\"u}nder/innen in Brandenburg}, publisher = {Lehrstuhl f{\"u}r Marketing und Innovationsmanagement}, address = {Cottbus}, pages = {123}, language = {de} } @article{QueitschBaier, author = {Queitsch, Marko and Baier, Daniel}, title = {e-Detailing in der Pharmaindustrie : Herausforderungen, Technologien und Integration}, language = {de} } @misc{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Vergleich von pers{\"o}nlich-computergest{\"u}tzten und webbasierten Erhebungsformen in der Marktforschung am Beispiel der Conjointanalyse}, series = {Forum der Forschung}, volume = {9}, journal = {Forum der Forschung}, number = {18}, issn = {0947-6989}, pages = {161 -- 166}, language = {de} } @article{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Linking Quality Function Deployment and Conjoint Analysis for New Product Design}, language = {en} } @article{QueitschBaier, author = {Queitsch, Marko and Baier, Daniel}, title = {Akzeptanz von e-Detailing Anwendungen: eine empirische Analyse - Teil 2}, language = {de} } @article{QueitschBaier, author = {Queitsch, Marko and Baier, Daniel}, title = {Akzeptanz von e-Detailing Anwendungen: eine empirische Analyse - Teil 1}, language = {de} } @incollection{BaierGaul, author = {Baier, Daniel and Gaul, Wolfgang}, title = {Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data}, language = {en} } @article{GoecksBaier, author = {G{\"o}cks, Marc-Steffen and Baier, Daniel}, title = {Students Preferences Related to Web Based E-Learning: Results of a Survey}, language = {en} } @article{KatonaBaier, author = {Katona, R. and Baier, Daniel}, title = {Customer Relationship Management in the Telecommunications and Utilities Markets}, language = {en} } @incollection{BaierQueitschFreund, author = {Baier, Daniel and Queitsch, Marko and Freund, Steffen}, title = {Erfolgskaktoren f{\"u}r das Innovationsmanagement in Netzwerken aus KMU und Forschungseinrichtungen: Eine empirische Untersuchung}, language = {de} } @article{Baier, author = {Baier, Daniel}, title = {Classification and Marketing Research}, language = {en} } @inproceedings{BaierQueitschFreund, author = {Baier, Daniel and Queitsch, Marko and Freund, Steffen}, title = {Innovationsmanagement in Wertsch{\"o}pfungsnetzwerken: Erfolgsfaktoren und softwarebasierte Tools}, language = {de} } @incollection{PickTeuslerBaier, author = {Pick, Constanze and Teusler, Nadine and Baier, Daniel}, title = {Innovationsportale als strategische Option zum Marktwachstum von KMU - eine empirische Bestandsaufnahme und Perspektiven}, series = {Kleine und mittlere Unternehmen in neuen M{\"a}rkten : Aufbruch und Wachstum}, booktitle = {Kleine und mittlere Unternehmen in neuen M{\"a}rkten : Aufbruch und Wachstum}, editor = {Meyer, J{\"o}rn-Axel}, publisher = {Eul}, address = {Lohmar [u.a.]}, isbn = {3-89936-479-1}, pages = {173 -- 196}, language = {de} } @incollection{BaierKohler, author = {Baier, Daniel and Kohler, Thomas}, title = {Technikvorausschau mittels Repertory-Grid-Verfahren: Methodik und Praxisbeispiel}, series = {Technologie-Roadmapping : Zukunftstrategien f{\"u}r Technologieunternehmen}, booktitle = {Technologie-Roadmapping : Zukunftstrategien f{\"u}r Technologieunternehmen}, editor = {M{\"o}hrle, Martin G. and Isenmann, Ralf}, edition = {2. Auflage}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {3-540-23459-4}, pages = {383 -- 398}, language = {de} } @incollection{Baier, author = {Baier, Daniel}, title = {Marketing und Innovationsmanagement in Wertsch{\"o}pfungsnetzwerken}, language = {de} } @article{BaierQueitschFreund, author = {Baier, Daniel and Queitsch, Marko and Freund, Steffen}, title = {Erfolgsfaktoren f{\"u}r das Innovationsmanagement in Netzwerken aus KMU und Forschungseinrichtungen : eine empirische Untersuchung}, language = {de} } @incollection{PickTeuslerBaier, author = {Pick, Constanze and Teusler, Nadine and Baier, Daniel}, title = {Innovationsportale als Antriebsmotor f{\"u}r den Aufbruch von KMU in neue M{\"a}rkte - eine empirische Bestandsaufnahme und Perspektiven}, series = {Kleine und mittlere Unternehmen in neuen M{\"a}rkten : Aufbruch und Wachstum}, booktitle = {Kleine und mittlere Unternehmen in neuen M{\"a}rkten : Aufbruch und Wachstum}, editor = {Meyer, J{\"o}rn-Axel}, publisher = {Eul}, address = {Lohmar [u.a.]}, isbn = {3-89936-479-1}, pages = {173 -- 196}, language = {de} } @inproceedings{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Improving the Predictive Validity of Quality Function Deployment by Conjoint Analysis: A Monte Carlo Comparison}, series = {Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, 2005}, booktitle = {Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), Bremen, 2005}, editor = {Haasis, Hans-Dietrich}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {3-540-32537-9}, pages = {619 -- 624}, language = {en} } @incollection{QueitschBaier, author = {Queitsch, Marko and Baier, Daniel}, title = {Planung strategischer Innovationsprojekte in Unternehmensnetzwerken mit Hilfe stochastischer Modellierung}, language = {de} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Konflikte in der Produktentwicklung: H{\"a}ufigkeit, Auswirkungen, Handlungsempfehlungen: eine empirische Untersuchung}, language = {de} } @inproceedings{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Conflicts in new product development: frequency, consequences, and handling recommendations}, language = {en} } @article{PickTeuslerBaier, author = {Pick, Constanze and Teusler, Nadine and Baier, Daniel}, title = {Innovationen, Innovationserfordernisse und -portale: Empirische Untersuchung zur Steigerung der Innovationskraft mittelst{\"a}ndischer Unternehmen}, language = {de} } @article{KaiserBaier, author = {Kaiser, Matthias J. and Baier, Daniel}, title = {Scenario Evaluation Using Two-Mode Clustering Approaches in Higher Education}, language = {en} } @article{BruschBaier, author = {Brusch, Michael and Baier, Daniel}, title = {Conjoint Analysis for Complex Services Using Clusterwise Hierarchical Bayes Procedures}, language = {en} } @inproceedings{BaierQueitsch, author = {Baier, Daniel and Queitsch, Marko}, title = {e-Detailing, ein Trend mit Zukunft? Neue Anforderungen und innovative Konzepte}, language = {de} } @inproceedings{BaierFreund, author = {Baier, Daniel and Freund, Steffen}, title = {Performance of R\&D Cooperations: an Investigation of the Key Factors}, language = {en} } @inproceedings{GaulBoeckenholtBaier, author = {Gaul, Wolfgang and B{\"o}ckenholt, Ingo and Baier, Daniel}, title = {PC-gest{\"u}tztes Marketing-Management}, language = {de} } @book{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Marktforschung und Marketing-Management : computerbasierte Entscheidungsunterst{\"u}tzung}, edition = {2. Auflage}, publisher = {M{\"u}nchen}, address = {Oldenbourg}, isbn = {3-486-22877-3}, pages = {XVII, 386}, language = {de} } @inproceedings{BaierGaulWartenberg, author = {Baier, Daniel and Gaul, Wolfgang and Wartenberg, Frank}, title = {Positioning Analysis Using Knowledge Based Support}, language = {en} } @incollection{BaierGoecks, author = {Baier, Daniel and G{\"o}cks, Marc-Steffen}, title = {eLearning-Module im Notebook University-Einsatz}, language = {de} } @incollection{GoecksBaier, author = {G{\"o}cks, Marc-Steffen and Baier, Daniel}, title = {Evaluationen als Maßnahme zur Qualit{\"a}tssicherung bei der Entwicklung von eLearning-Modulen.}, language = {de} } @incollection{GoecksBaier, author = {G{\"o}cks, Marc-Steffen and Baier, Daniel}, title = {Entwicklung von eLearning-Modulen aus den Bereichen "eCommerce" und "Multimediarecht"}, series = {eLearning in der Hochschule}, booktitle = {eLearning in der Hochschule}, editor = {Fellbaum, Klaus and G{\"o}cks, Marc-Steffen}, publisher = {Shaker}, address = {Aachen}, isbn = {3-8322-2531-5}, pages = {43 -- 52}, language = {de} } @inproceedings{SchmidtBaier, author = {Schmidt, Sabine and Baier, Daniel}, title = {System Dynamics Based Prediction of New Product Diffusion: An Evaluation}, series = {Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), 2005}, booktitle = {Operations Research Proceedings 2005, Selected Papers of the Annual International Conference of the German Operations Research Society (GOR), 2005}, editor = {Haasis, Hans-Dietrich}, publisher = {Springer}, address = {Berlin [u.a.]}, isbn = {3-540-32537-9}, pages = {625 -- 630}, language = {en} } @techreport{ReseBaeslerWolletal., author = {Rese, Alexandra and B{\"a}sler, Maurice and Woll, Ralf and Baier, Daniel}, title = {Entwicklung eines Kommunikationskonzeptes f{\"u}r die Produktentwicklung}, language = {de} } @inproceedings{Baier, author = {Baier, Daniel}, title = {Das erweiterte Promotorenmodell als Basiskonzept f{\"u}r innovative Innovationstheorien}, language = {de} } @article{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Ein computergest{\"u}tzter Einstieg ins Computer Aided Marketing}, language = {de} } @article{BaierUttenweilerKraemeretal., author = {Baier, Daniel and Uttenweiler, Viktor and Kr{\"a}mer, Thomas and Nagel, Hans-Helmut}, title = {Versuch der Validisierung einer Reflexaudiometrie am Neugeborenen durch automatisierte Bildauswertung}, language = {de} } @article{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {Deciding on new products using a computer-assisted real options approach}, language = {en} } @inproceedings{Baier, author = {Baier, Daniel}, title = {Simultaneous Approaches for Model Selection in Latent Class Metric Conjoint Analysis}, language = {en} } @inproceedings{SchmidtBaier, author = {Schmidt, Sabine and Baier, Daniel}, title = {Dynamic Modelling of Diffusion for Complex Products and Systems}, language = {en} } @inproceedings{BaierKaiser, author = {Baier, Daniel and Kaiser, Matthias J.}, title = {Two-Mode Clustering Approaches for Scenario Evaluation in Higher Education}, language = {en} } @inproceedings{BaierBuder, author = {Baier, Daniel and Buder, Andr{\´e}}, title = {Model Selection in Latent Class Metric Conjoint Analysis: Sequential and Simultaneous Approaches}, language = {en} } @inproceedings{Baier, author = {Baier, Daniel}, title = {Additive Clustering Techniques for Market Segmentation: An Empirical Comparison Using Real and Simulated Data}, language = {en} } @inproceedings{SchmidtBaier, author = {Schmidt, Sabine and Baier, Daniel}, title = {A System Dynamics Approach of Network Externalities for the Diffusion of Complex Products}, language = {en} } @inproceedings{BaierBuder, author = {Baier, Daniel and Buder, Andr{\´e}}, title = {Identifying the Number of Classes in Hierarchical Bayes Latent Class Metric Conjoint Analysis}, language = {en} } @article{BaierGaul, author = {Baier, Daniel and Gaul, Wolfgang}, title = {Optimal Product Positioning Based on Paired Comparison Data}, language = {en} } @article{BaierOexlerWartenberg, author = {Baier, Daniel and Oexler, Petra and Wartenberg, Frank}, title = {Konzeption und Umsetzung einer marktorientierten Citylogistik}, language = {de} } @article{WartenbergKruegerBaier, author = {Wartenberg, Frank and Kr{\"u}ger, Lutz and Baier, Daniel}, title = {Marketing meßbar machen - Der Erfolg von speziellen Marketingmaßnahmen wird bei Upjohn quantifiziert}, language = {de} } @misc{BaierKruegerWartenberg, author = {Baier, Daniel and Kr{\"u}ger, Lutz and Wartenberg, Frank}, title = {Effizienter Außendiensteinsatz - Modellierte Realit{\"a}t}, series = {Absatzwirtschaft : Schriften zum Marketing}, journal = {Absatzwirtschaft : Schriften zum Marketing}, number = {7}, pages = {68 -- 72}, language = {de} } @article{GaulBaierApergis, author = {Gaul, Wolfgang and Baier, Daniel and Apergis, Apostoulos}, title = {Testmarktsimulationsverfahren in Deutschland - Eine vergleichende Analyse}, language = {de} } @article{GaulWartenbergBaier, author = {Gaul, Wolfgang and Wartenberg, Frank and Baier, Daniel}, title = {Comparing Proposals for the Solution of Data Analysis Problems in a Knowledge-Based System}, language = {en} } @misc{GaulAustBaier, author = {Gaul, Wolfgang and Aust, Eberhard and Baier, Daniel}, title = {Gewinnorientierte Produktliniengestaltung unter Ber{\"u}cksichtigung des Kundennutzens}, series = {Zeitschrift f{\"u}r Betriebswirtschaft}, volume = {65}, journal = {Zeitschrift f{\"u}r Betriebswirtschaft}, number = {8}, issn = {0044-2372}, pages = {835 -- 855}, language = {de} } @article{BaierGaulWartenberg, author = {Baier, Daniel and Gaul, Wolfgang and Wartenberg, Frank}, title = {Positioning Analysis Using Knowledge Based Support}, language = {en} } @misc{GaulBaier, author = {Gaul, Wolfgang and Baier, Daniel}, title = {Computerunterst{\"u}tzung als Management-Hilfe beim Neuprodukt-Einf{\"u}hrungsprozeß}, series = {Management \& Computer}, volume = {2}, journal = {Management \& Computer}, number = {2}, issn = {0943-4763}, pages = {85 -- 94}, language = {de} } @incollection{BaierBrusch, author = {Baier, Daniel and Brusch, Michael}, title = {Marktsegmentierung}, language = {de} } @techreport{KaiserBaier, author = {Kaiser, Matthias J. and Baier, Daniel}, title = {eLearning Integration an der BTU Cottbus: Zielgruppenspezifische Vorgehensweise mittels problemorientierten Ansatz}, abstract = {Unver{\"o}ffentlichtes Arbeitspapier einer Studie am Lehrstuhl f{\"u}r Marketing und Innovationsmanagement der BTU Cottbus}, language = {de} } @incollection{ReseBaierKutschke, author = {Rese, Alexandra and Baier, Daniel and Kutschke, Anke}, title = {M{\"a}rkte der Zukunft: Akzeptanz und Pr{\"a}ferenzen {\"a}lterer Menschen hinsichtlich des Einsatzes intelligenter und assistierender Technik im Alltag}, language = {de} } @incollection{ReseBaier, author = {Rese, Alexandra and Baier, Daniel}, title = {One-Stop Shops for founders of a new business: typology and recommendations for their establishment in Brandenburg}, language = {en} }