TY - GEN A1 - Muehlfeld, Katrin A1 - Urbig, Diemo A1 - Weitzel, Utz T1 - Entrepreneurs' exploratory perseverance in learning settings T2 - Entrepreneurship, Theory & Practice N2 - We introduce “exploratory perseverance” as a novel construct that captures perseverant behavior in settings in which several alternatives can be explored and evaluated. We suggest that entrepreneurs display exploratory perseverance reflected by a tendency to keep exploring broader sets of alternatives, to adopt a parallel rather than sequential approach to trial‐and‐error learning, and, after negative experiences with some alternatives, to be more inclined to give them a second chance. The results from an experimental study of 449 individuals participating in the Iowa Gambling Task indicate that more entrepreneurially experienced individuals display greater exploratory perseverance than those with little to no entrepreneurial experience. KW - Entrepreneurship KW - Learning KW - Exploration KW - Iowa Gambling Task Y1 - 2021 UR - https://opus4.kobv.de/opus4-UBICO/frontdoor/index/index/docId/27209 UR - https://journals.sagepub.com/doi/abs/10.1111/etp.12224 SN - 1540-6520 SN - 0363-9428 VL - 41 IS - 4 SP - 533 EP - 565 ER -