TY - GEN A1 - Mochkabadi, Kazem A1 - Kleinert, Simon A1 - Urbig, Diemo A1 - Volkmann, Christine T1 - Innovativeness and legitimacy in equity crowdfunding T2 - G-Forum conference 2020 - Virtual Edition, 24th Annual Interdisciplinary Conference on Entrepreneurship, Innovation and SMEs N2 - We examine how radical innovativeness affects how new ventures can establish legitimacy. While legitimacy research often assumes that new ventures similarly suffer from the liability of newness, radically innovative new ventures face stronger liabilities and are less successful when raising early-stage equity financing. Consequently, they may benefit more from identity-related, associative, and organizational legitimacy-building mechanisms, which mitigate the adverse effect and may turn radical innovativeness into an asset. Campaign-level observations for technology ventures and complementary individual-level experimental analyses of financial resource providers’ legitimacy assessments suggest that legitimation mechanisms are less effective for less radically innovative ventures and might even be counter-productive. KW - new venture KW - legitimacy KW - innovation KW - crowdfunding Y1 - 2022 UR - https://opus4.kobv.de/opus4-UBICO/frontdoor/index/index/docId/28633 UR - https://www.fgf-ev.de/wp-content/uploads/2020/10/G-Forum-2020-Virtual-Edition-Programm.pdf VL - 24 SP - 2 ER -