TY - GEN A1 - Mochkabadi, Kazem A1 - Kleinert, Simon A1 - Urbig, Diemo A1 - Volkmann, Christine T1 - Innovativeness and Legitimacy in Equity Crowdfunding T2 - Academy of Management Proceedings N2 - In this study, we examine the link between new venture innovativeness and legitimacy. While legitimacy research often assumes that all new ventures suffer in the same way from the liability of newness, entrepreneurial ventures may differ substantially in their degree of innovativeness, introducing either highly new or relying on established technologies. We argue that radically innovative new ventures face severe liability of newness and therefore are less successful when raising early stage equity financing. Further, we argue that this negative effect should turn positive if the new ventures are able to showcase legitimacy. An observational and a complementary experimental study support our arguments. Surprisingly, for non-innovative or incremental innovative ventures establishing legitimacy seems to provide little gains. KW - New ventures KW - legitimacy KW - innovation KW - crowdfunding Y1 - 2021 UR - https://opus4.kobv.de/opus4-UBICO/frontdoor/index/index/docId/27153 UR - https://journals.aom.org/doi/pdf/10.5465/AMBPP.2020.49 N1 - best paper proceedings, that is, a 6 pages version of the study VL - 2020 IS - 1 SP - 1 EP - 6 ER -