@incollection{SelkaBaierKurz2014, author = {Sebastian Selka and Daniel Baier and Peter Kurz}, title = {The Validity of Conjoint Analysis: An Investigation of Commercial Studies Over Time}, booktitle = {Data Analysis, Machine Learning and Knowledge Discovery}, editor = {Myra Spiliopoulou and Lars Schmidt-Thieme and Ruth Janning}, isbn = {978-3-319-01595-8}, url = {http://www.springer.com/statistics/computational+statistics/book/978-3-319-01594-1}, year = {2014}, }