TY - CHAP A1 - Stüber, Eva A1 - Brusch, Michael A2 - Stauss, Bernd T1 - Personalisation in Retailing: Differences and Commonalities in Selected Branches T2 - Moving forward with service quality, proceedings of the QUIS 11 - Services Conference, June 11 - 14, 2009, Wolfsburg, Germany Y1 - 2009 UR - https://opus4.kobv.de/opus4-UBICO/frontdoor/index/index/docId/4278 SN - 978-3-00-027342-1 SP - 654 EP - 663 PB - Ingolstadt School of Management, Cath. Univ. Eichstätt-Ingolstadt CY - Ingolstadt ER -