@misc{BruschBruschStueber2021, author = {Michael Brusch and Ines Brusch and Eva St{\"u}ber}, title = {Influence of Error Factors in Marketing Research: A Monte Carlo Method Based Analysis in the Retail Context}, booktitle = {Archives of Data Science, Series A}, volume = {6}, number = {1}, issn = {2363-9881}, url = {https://publikationen.bibliothek.kit.edu/1000127913}, institution = {FG ABWL, insbesondere Marketing}, type = {conferenceobject_ref}, pages = {16}, year = {2021}, }