TY - CONF A1 - Rich, Beatrice Monique A1 - Goldmann, Christine A1 - Woll, Ralf T1 - Analysis of the need for product audit improvements in companies T2 - Proceedings of the 20th QMOD Conference on Quality and Service Sciences, Helsingor (Dänemark) N2 - Based on concepts, such as the Kano Model, it can be assumed that the customer needs for the same product, change over time. Furthermore, innovation and the continuous develop-ment of the state of the art change the demands on a product. This implies that it is neces-sary for companies to evaluate and develop their product audits. In a previous paper, the re-search need for product audit improvements based on changing customer requirements was investigated by a literature analysis and three expert interviews. The present study is the additional practice-oriented analysis of the need for further research. The objective of this study is to uncover the practice-oriented need for research in compa-nies in order to develop methods and procedures based on a theoretical and scientific level. Methodology/Approach: A questionnaire investigates the state of the art application-oriented problem in different industrial branches. Based on previous research the survey was developed online, which was sent to different companies, shared on social media platforms, and was available online for several month. Findings: The survey confirmed the theoretically determined need for research. Approximately 90 percent of the respondents have the opinion that product audits have to be developed contin-uously based on changing customer requirements. About 54 percent of the participants wish to receive methodological support because they do not know how to carry out an analysis of changing customer requirements. Research Limitation/implication: These findings are limited to the considered companies and industrial branches. Value of paper: The study shows the need for research of product audit improvement as well as the need for developing methods to compare quality scales of various target groups. This is the basis for feasibility investigations. Y1 - 2017 UR - https://opus4.kobv.de/opus4-UBICO/frontdoor/index/index/docId/20496 UR - https://www.researchgate.net/publication/322315199_Analysis_of_the_need_for_product_audit_improvements_in_companies ER -