TY - GEN A1 - Geiger, Ingmar A1 - Dost, Florian A1 - Schönhoff, Alejandro A1 - Kleinaltenkamp, Michael T1 - Which types of multi-stage marketing increase direct customers’ willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting T2 - Industrial Marketing Management Y1 - 2020 UR - https://opus4.kobv.de/opus4-UBICO/frontdoor/index/index/docId/26124 SN - 0019-8501 VL - 47 IS - 2 SP - 175 EP - 189 ER -