@misc{GeigerDostSchoenhoffetal.2020, author = {Ingmar Geiger and Florian Dost and Alejandro Sch{\"o}nhoff and Michael Kleinaltenkamp}, title = {Which types of multi-stage marketing increase direct customers' willingness-to-pay? Evidence from a scenario-based experiment in a B2B setting}, booktitle = {Industrial Marketing Management}, volume = {47}, number = {2}, issn = {0019-8501}, doi = {10.1016/j.indmarman.2015.02.042}, institution = {FG ABWL, insbesondere Marketing}, type = {articler}, pages = {175 -- 189}, year = {2020}, }