TY - GEN A1 - Schmidt, Lennard A1 - Maier, Erik A1 - Dost, Florian T1 - Location-Based Interactions with Geographically Targeted Advertising T2 - Proceedings of the European Marketing Academy, Budapest, May 24 - 27, 2022 Y1 - 2022 UR - https://opus4.kobv.de/opus4-UBICO/frontdoor/index/index/docId/29039 UR - http://proceedings.emac-online.org/index.cfm?abstractid=A2022-107729&Location-Based%20Interactions%20with%20Geographically%20Ta PB - European Marketing Academy ER -