@misc{IsaakWilkenDostetal.2021, author = {Karina Isaak and Robert Wilken and Florian Dost and David B{\"u}rgin}, title = {Improving pricing scope through consumers' construal level - evidence based on consumers' willingness-to-pay ranges}, booktitle = {Die Unternehmung}, volume = {74}, number = {4}, issn = {0042-059X}, doi = {10.5771/0042-059X-2020-4-365}, institution = {FG ABWL, insbesondere Marketing}, type = {articler}, pages = {365 -- 383}, year = {2021}, }