TY - GEN A1 - Maier, Erik A1 - Dost, Florian T1 - Fluent Contextual Image Backgrounds Enhance Mental Imagery and Evaluations of Experience Products T2 - Journal of Retailing and Consumer Services Y1 - 2020 UR - https://opus4.kobv.de/opus4-UBICO/frontdoor/index/index/docId/26116 SN - 0969-6989 VL - 45 SP - 207 EP - 220 ER -