TY - CONF A1 - Sänn, Alexander A1 - Baier, Daniel A1 - Rese, Alexandra T1 - The Presumer Effect: Implementing the Customer's Voice to radical new product developement for High-Tech SME T2 - Proceedings of the 20th International Product Development Management Conference, Paris, 2013 Y1 - 2014 UR - https://opus4.kobv.de/opus4-UBICO/frontdoor/index/index/docId/10219 SP - 227 EP - 228 PB - EISAM CY - Paris ER -