TY - CONF A1 - Schreiber, Stefanie A1 - Baier, Daniel A2 - Lausen, Berthold A2 - Krolak-Schwerdt, Sabine A2 - Böhmer, Matthias T1 - Multivariate Landing Page Optimization Using Hierarchical Bayes Choice-Based Conjoint T2 - Data Science, Learning by Latent Structures, and Knowledge Discovery Y1 - 2017 UR - https://opus4.kobv.de/opus4-UBICO/frontdoor/index/index/docId/18884 SN - 978-3-662-44982-0 SP - 465 EP - 474 PB - Springer CY - Berlin [u.a.] ER -