@inproceedings{SchreiberBaier2017, author = {Stefanie Schreiber and Daniel Baier}, title = {Multivariate Landing Page Optimization Using Hierarchical Bayes Choice-Based Conjoint}, booktitle = {Data Science, Learning by Latent Structures, and Knowledge Discovery}, editor = {Berthold Lausen and Sabine Krolak-Schwerdt and Matthias B{\"o}hmer}, pages = {465 -- 474}, doi = {10.1007/978-3-662-44983-7_41}, year = {2017}, }