@misc{BaumertStueberBrusch2016, author = {Katrin Baumert and Eva St{\"u}ber and Michael Brusch}, title = {Wirkung des Sex-sells-Prinzips in der Werbung}, booktitle = {transfer Werbeforschung \& Praxis}, volume = {62}, number = {2}, issn = {1436-798X}, institution = {FG ABWL, insbesondere Planung, Innovation und Gr{\"u}ndung}, type = {articler}, pages = {60 -- 66}, year = {2016}, }