@misc{ReichsteinBruschDostetal.2024, author = {Thomas Reichstein and Ines Brusch and Florian Dost and Michael Brusch}, title = {Captivate Your Audience: Suggestions for Enhancing Social Media Engagement Through Captions}, booktitle = {AMA Winter Academic Conference Proceedings, St. Pete Beach, Florida, on February 23-25, 2024}, editor = {Samantha Cross and Alok Saboo}, isbn = {978-0-87757-018-9}, url = {https://www.ama.org/wp-content/uploads/2024/02/2024-Winter-AMA-Proceedings_Feb-28-2024.pdf}, institution = {FG ABWL, insbesondere Marketing}, type = {conferenceobject_ref}, pages = {570 -- 572}, year = {2024}, }