@misc{ReichsteinBruschDostetal.2024, author = {Thomas Reichstein and Ines Brusch and Florian Dost and Michael Brusch}, title = {Maximizing Engagement Through Caption Optimization: Insights from Social Media Field Data}, booktitle = {2023 ISMS Marketing Science Conference Proceedings}, url = {https://www.researchgate.net/publication/379237977}, institution = {FG ABWL, insbesondere Marketing}, type = {conferenceobject_ref}, year = {2024}, }