@misc{BruschSchwarzSchmitt2019, author = {Ines Brusch and Benjamin Schwarz and Rebecca Schmitt}, title = {David versus Goliath - Service Quality Factors for Niche Providers in Online Retailing}, booktitle = {Journal of Retailing and Consumer Services}, volume = {50}, issn = {0969-6989}, doi = {10.1016/j.jretconser.2019.05.008}, institution = {FG ABWL, insbesondere Marketing}, type = {articler}, pages = {266 -- 276}, year = {2019}, }