TY - GEN A1 - Esber, Said A1 - Baier, Daniel T1 - Real Options in the Assessment of New Products KW - New Product Development KW - Marketing Research KW - Real Options Y1 - 2010 UR - https://opus4.kobv.de/opus4-UBICO/frontdoor/index/index/docId/4347 UR - http://www.springer.com/computer/ai/book/978-3-642-01043-9 ER -