@inproceedings{SelkaBaierBrusch2013, author = {Sebastian Selka and Daniel Baier and Michael Brusch}, title = {Improving the Validity of Conjoint Analysis by Additional Data Collection and Analysis Steps}, booktitle = {Challenges at the interface of data analysis, computer science, and optimization, Karlsruhe, July 21 - 23, 2010}, pages = {529 -- 536}, year = {2013}, }