@misc{BaierSaenn2014, author = {Daniel Baier and Alexander S{\"a}nn}, title = {Lead User bei der Entwicklung neuer Produkte}, booktitle = {Das Wirtschaftsstudium : wisu}, volume = {42}, number = {6}, issn = {0340-3084}, institution = {FG ABWL, insbesondere Marketing}, type = {articlenr}, pages = {799 -- 805}, year = {2014}, }