@inproceedings{SaennBaierRese2014, author = {Alexander S{\"a}nn and Daniel Baier and Alexandra Rese}, title = {The Presumer Effect: Implementing the Customer's Voice to radical new product developement for High-Tech SME}, booktitle = {Proceedings of the 20th International Product Development Management Conference, Paris, 2013}, pages = {227 -- 228}, year = {2014}, }