TY - CONF A1 - Sänn, Alexander A1 - Baier, Daniel T1 - Lead Users and Non-Lead Users: Breakthrough Preferences Measured by Online Analysis T2 - The R&D Management Conference 2012 May 23-25, 2012, Grenoble – France, Creating & Capturing Value through R&D Management and Innovation, book of abstracts KW - Open Innovation KW - Lead User KW - Conjoint measurement KW - Netnography Y1 - 2013 UR - https://opus4.kobv.de/opus4-UBICO/frontdoor/index/index/docId/8590 UR - http://www.grenoble-em.com/rnd2012/DOCS/R&DMgt2012-BookOfAbstracts.pdf SN - 978-0-9559367-4-6 PB - Agence Prisme, Pierre Jayet CY - Grenoble ER -