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We are presently at a point of unique circumstantial convergence where recession, an increased emphasis on business ethics, and marketer’s reluctance to accept shifting social agendas have combined to identify the need for a new approach to marketing. Using concepts from the human resources, marketing and psychology literatures, and especially Erich Fromm’s ideas concerning economic character, this paper posits that marketers – as a professional community – are driven to promote consumerist outcomes; victims of an automaton amalgam of calling and character. The analysis suggests the vulnerability of both marketer and consumer are mutually reinforcing and that we need, somehow, to break this damaging cycle of dependence. We know little, however, about how marketers think and feel about their discipline, so this paper also promotes an agenda for marketer behaviour research, as a countervailing balance to a currently disproportionate focus on the consumer.
Auf dem Umschlag dieses Buches begrüßt uns Diogenes von Sinope, der nichts haben will, nicht einmal von Alexander dem Großen. Er ist freilich eine Ausnahme. Die meisten Menschen haben gern, und deshalb mangelt es auch nicht an Gründen und Anlässen, sich über das Haben zu äußern. In einer höchst unterhaltsamen Reise durch die Sinnwelten des Habens eröffnet Harald Weinrich, der Grandseigneur der europäischen Sprachwissenschaft, verblüffende Einsichten in unseren Gebrauch des Wörtchens Haben – und unser Haben-Denken, das sich darin offenbart.
This paper discusses the notion of mental health from the perspective of the social context in which such a notion has to exist, and has to be fostered or otherwise, by that key social activity in a democracy that is education. In particular, it considers this topic by way of reviewing a thoroughgoing analysis of ‘society and sanity’ presented over a half century ago by Erich Fromm in his >The Sane Society<. The links to and an implications for a PCP understanding of mental health in the light of the ideas of Fromm and some later thinkers are discussed.
Drawing upon the thought of Eric Fromm, this paper argues that efforts to understand and counter behaviour that causes difficulties in education should begin in a critical and reflective engagement with both the conditions of human freedom and the character of educational institutions and society as a whole. Fromm’s critique of dominating ideas about good mental health within capitalistic societies is examined in relation to disablement and attention-deficient hyperactivity disorder. A study of a sixth-form college in the south of England elucidates connections between Fromm’s insights into social psychology and disablement as a process of oppression.
In 1937 Theodor Adorno, in a letter to Erich Fromm, described women as exemplars of commodity fetishism, >agents of the commodity in society<. Adorno wanted Fromm to join him in a study of the invidious psycho-social effects of this phenomenon. Fromm did not respond to this invitation, possibly because his own views on women were diametrically opposed to Adorno’s. To Fromm, women were not agents of capitalist corruption but avatars of altruism, their nurturing qualities providing models for socialist morality. These polarized images of women have their roots in Enlightenment gender theory. This essay outlines the myths of Woman promulgated by Enlightenment intellectuals, in particular the Janus-faced doctrine of ‘female influence’ that dominated eighteenth-century writings on women, which portrayed them simultaneously as acquisitive hedonists and as paragons of self-sacrificial benevolence.
Erich Fromm (1900 – 1980)
(2012)
Erich Fromm in his short book >The Art of Loving< presents love as an attitude and feeling that can be learned. Love in Fromm's terms is beyond the scope of interest sexologists, is an attitude combining the ability to learn a second, respect for him and concern for his welfare. Love is not a recipe for a happy sex life but the essence of the attitude in which it is a centre place for the most subtle and for healthy human development kind of relationship. There is no health without mental health and full of expression capabilities inherent in the unit without the feeling of love. It is an expression of the full development of personality.