The aim of the research is to discover effective tools to support and educate caregivers in the face of difficult situations, including from an ethical point of view, such as moral distress. A literature review devoted to the link between moral behavior and neuroscience was performed. Subsequently, the main models of Coaching with Ethical purposes were studied, as a progressive detachment from the Coaching model linked to Performance. Once the affinities were established, a philological research was carried out among the main authors of Humanistic Ethics to identify the authentic roots of a Health Coaching aimed at defining the fundamental principles of an enhancement of Well-being.